B2C Email Marketing Manager

About UsNoggin Guru is an online learning company specializing in regulatory compliance training, continuing education, and employee upskilling solutions. We proudly offer enterprise-wide professional learning memberships, individual subscriptions and courses, continuing education credits, and certifications on an easy-to-use learning platform. Our company was founded on the belief that online learning and professional development are the future of our interconnected and heavily digital world, and we are on a mission to connect people to their potential. Noggin Guru is a highly acquisitive company that's growing quickly, and we're looking for a dynamic individual to join our team as our B2C Email Marketing Manager.Job DescriptionWe are seeking a detail-oriented and results-obsessed Email Marketing Manager to oversee our B2C email strategy and campaigns, which target professionals across several roles and industries. This position will manage a robust schedule of B2C email cadences, own end-to-end email production and optimizations, and drive best practices to improve conversions and increase revenue.Key ResponsibilitiesB2C Email Campaign Execution : Own the creation, timely deployment, and ongoing optimizations for all B2C email marketing motions. Create emails that are visually appealing, on-brand, and optimized for key metrics including CTR, open rates, revenue attribution, and engagement.Segmentation : Oversee list management, segmentation, suppressions, list hygiene, and graphics/assets. Provide performance insights to improve personalization.Attention to Detail : Own thorough QA process to ensure flawless content, links, delivery, and proofreading across all deployments.A/B Testing and Optimization : Drive ongoing performance improvement through continuous A/B and multivariate testing.Performance Analysis : Monitor, track, and report on email performance, including open rates, click rates, and conversions. Monitor and minimize unsubscribe/bounce/complaint rates.Demonstrate Best Practices and Compliance : Understand and stay current with email marketing best practices and effective strategies. Maintain CAN-SPAM compliance, data privacy requirements, and other regulations.Campaign Management and Alignment : Develop, maintain, and communicate B2C email campaign calendars to ensure that all plans align with marketing efforts, business priorities, and deadlines.B2B Collaboration : Partner with marketing, sales, and product teams to identify performance trends and support campaigns to convert B2C sales to B2B opportunities. Provide additional email support on B2B campaign motions.Qualifications2+ years of experience in email marketingProven track record of creating successful email campaigns for B2C and/or eCommerce motions.Proficient in email marketing tools-Pardot experience a plus.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication and collaboration skills.Experience with A/B testing and email marketing analytics.BenefitsCompetitive salaryBenefit package, including health insurance, retirement plans, and moreFully remote (WFH)