Noggin Guru
B2C Email Marketing Manager
Noggin Guru, Durham, North Carolina, United States, 27703
About UsNoggin Guru is an online learning company specializing in regulatory compliance training, continuing education, and employee upskilling solutions. We proudly offer enterprise-wide professional learning memberships, individual subscriptions and courses, continuing education credits, and certifications on an easy-to-use learning platform. Our company was founded on the belief that online learning and professional development are the future of our interconnected and heavily digital world, and we are on a mission to connect people to their potential. Noggin Guru is a highly acquisitive company that's growing quickly, and we're looking for a dynamic individual to join our team as our B2C Email Marketing Manager.Job DescriptionWe are seeking a detail-oriented and results-obsessed Email Marketing Manager to oversee our B2C email strategy and campaigns, which target professionals across several roles and industries. This position will manage a robust schedule of B2C email cadences, own end-to-end email production and optimizations, and drive best practices to improve conversions and increase revenue.Key ResponsibilitiesB2C Email Campaign Execution : Own the creation, timely deployment, and ongoing optimizations for all B2C email marketing motions. Create emails that are visually appealing, on-brand, and optimized for key metrics including CTR, open rates, revenue attribution, and engagement.Segmentation : Oversee list management, segmentation, suppressions, list hygiene, and graphics/assets. Provide performance insights to improve personalization.Attention to Detail : Own thorough QA process to ensure flawless content, links, delivery, and proofreading across all deployments.A/B Testing and Optimization : Drive ongoing performance improvement through continuous A/B and multivariate testing.Performance Analysis : Monitor, track, and report on email performance, including open rates, click rates, and conversions. Monitor and minimize unsubscribe/bounce/complaint rates.Demonstrate Best Practices and Compliance : Understand and stay current with email marketing best practices and effective strategies. Maintain CAN-SPAM compliance, data privacy requirements, and other regulations.Campaign Management and Alignment : Develop, maintain, and communicate B2C email campaign calendars to ensure that all plans align with marketing efforts, business priorities, and deadlines.B2B Collaboration : Partner with marketing, sales, and product teams to identify performance trends and support campaigns to convert B2C sales to B2B opportunities. Provide additional email support on B2B campaign motions.Qualifications2+ years of experience in email marketingProven track record of creating successful email campaigns for B2C and/or eCommerce motions.Proficient in email marketing tools-Pardot experience a plus.Strong analytical skills with the ability to interpret data and make data-driven decisions.Excellent communication and collaboration skills.Experience with A/B testing and email marketing analytics.BenefitsCompetitive salaryBenefit package, including health insurance, retirement plans, and moreFully remote (WFH)