The Farmer's Dog
Affiliate Marketing Manager
The Farmer's Dog, New York, New York, us, 10261
Who We Are
The Farmer's Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care - a fresh proposition in an industry riddled with manipulative and misleading marketing. We're starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers' doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer's Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogsWhere You'll Come In
We have big ambitions, our mission is to give dog lovers true peace of mind by helping them do the best for their dogs - this will require us to completely reimagine how we care for our dogs and drive meaningful shifts in an industry that is desperate for change. We don't believe this is possible by implementing "best practices" or operating how the rest of the industry operates.
One Team:
We don't think of ourselves as "Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have the necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms to solve problems holistically.
We are skeptical about everything and precious about nothing:
Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions:
We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets customers up for success and drives long-term retention. We answer questions and address problems early and proactively.
We execute for impact:
We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.
One of the unique things about not subscribing to the traditional and classic definitions of roles is that we expect you to have an active hand in shaping this role. You should come in focused on seeking context, and be ready to form and share a vision, feedback, and ideas. You will be an immediate leader on the Acquisition team.How You'll Make An ImpactYou'll spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships.You'll source new partners, expand existing relationships, and leverage all resources (including finding new ones) to achieve the best outcomes at efficient costs via strong and mutually beneficial negotiationsYou'll oversee affiliate budget decisions and forecasting, and communicate decisions to all other channel owners.You'll conduct data analyses and implement innovative strategies for audience expansion and program scalability as the go-to expert for data, insights, and strategy for your channel.You'll collaborate closely with brand, creative, and finance teams, ensuring alignment and compliance across campaignsYou have strong intuition and know when to follow it versus taking data at face value. You know when to dig deeper and when to socialize your hypothesis and execute.We're Excited About You BecauseYou have demonstrated your ability to build and manage both 0 →1 and large-scale growth programs for consumer businesses.You thrive in high-pressure, high-stakes, and ambiguous environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.You have 3-4 years of experience managing affiliate programs, know how to allocate budgets across paid affiliate campaigns, and are able to operate autonomouslyYou are proficient with affiliate platforms such as Impact Radius.You have experience working with a variety of publishers and sub-networks (Rakuten, Skimlinks) and are fluent with data platforms (GA4 and Looker knowledge are a plus)..You are well-versed in key acquisition metrics (CAC, CPL, LTV, CPA) and are comfortable using Excel and Google Sheets (including an above-average knowledge of formulas).You possess excellent problem-solving skills, are highly adaptable, and have the ability to prioritize daily and weekly tasks effectively.You are collaborative and pride yourself on your strong and effective communication skills.About The Growth Team
We have five principles that describe our approach:Holistic thinking: We know that nothing exists in a silo.Disciplined prioritization: We need to bring perspective, clarity, and guidance to the team.Data-driven decision-making: We use first principles and are skeptical. We establish context.Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable, and relentless.Office Guidelines
The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.Our DEI Philosophy:
Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.A Few of Our Best BenefitsDog-friendly office in Greenwich VillageMarket-competitive compensation and equity packagesComprehensive Healthcare, Dental, and VisionCompany supported mental health benefits12 week paid parental leaveCompetitive 401k plan with company matchFlexible PTODiscounted fresh food for your pupYour pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.
For this role the anticipated hiring base compensation range is $115,000 - $135,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.
In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
The Farmer's Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care - a fresh proposition in an industry riddled with manipulative and misleading marketing. We're starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers' doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer's Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogsWhere You'll Come In
We have big ambitions, our mission is to give dog lovers true peace of mind by helping them do the best for their dogs - this will require us to completely reimagine how we care for our dogs and drive meaningful shifts in an industry that is desperate for change. We don't believe this is possible by implementing "best practices" or operating how the rest of the industry operates.
One Team:
We don't think of ourselves as "Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have the necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms to solve problems holistically.
We are skeptical about everything and precious about nothing:
Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions:
We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets customers up for success and drives long-term retention. We answer questions and address problems early and proactively.
We execute for impact:
We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.
One of the unique things about not subscribing to the traditional and classic definitions of roles is that we expect you to have an active hand in shaping this role. You should come in focused on seeking context, and be ready to form and share a vision, feedback, and ideas. You will be an immediate leader on the Acquisition team.How You'll Make An ImpactYou'll spearhead the growth and management of our affiliate program, driving new customer acquisition and long-term retention through strategic partnerships.You'll source new partners, expand existing relationships, and leverage all resources (including finding new ones) to achieve the best outcomes at efficient costs via strong and mutually beneficial negotiationsYou'll oversee affiliate budget decisions and forecasting, and communicate decisions to all other channel owners.You'll conduct data analyses and implement innovative strategies for audience expansion and program scalability as the go-to expert for data, insights, and strategy for your channel.You'll collaborate closely with brand, creative, and finance teams, ensuring alignment and compliance across campaignsYou have strong intuition and know when to follow it versus taking data at face value. You know when to dig deeper and when to socialize your hypothesis and execute.We're Excited About You BecauseYou have demonstrated your ability to build and manage both 0 →1 and large-scale growth programs for consumer businesses.You thrive in high-pressure, high-stakes, and ambiguous environments. You have a natural drive to work hard. You maintain early-stage startup intensity at any scale.You have 3-4 years of experience managing affiliate programs, know how to allocate budgets across paid affiliate campaigns, and are able to operate autonomouslyYou are proficient with affiliate platforms such as Impact Radius.You have experience working with a variety of publishers and sub-networks (Rakuten, Skimlinks) and are fluent with data platforms (GA4 and Looker knowledge are a plus)..You are well-versed in key acquisition metrics (CAC, CPL, LTV, CPA) and are comfortable using Excel and Google Sheets (including an above-average knowledge of formulas).You possess excellent problem-solving skills, are highly adaptable, and have the ability to prioritize daily and weekly tasks effectively.You are collaborative and pride yourself on your strong and effective communication skills.About The Growth Team
We have five principles that describe our approach:Holistic thinking: We know that nothing exists in a silo.Disciplined prioritization: We need to bring perspective, clarity, and guidance to the team.Data-driven decision-making: We use first principles and are skeptical. We establish context.Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable, and relentless.Office Guidelines
The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.Our DEI Philosophy:
Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.A Few of Our Best BenefitsDog-friendly office in Greenwich VillageMarket-competitive compensation and equity packagesComprehensive Healthcare, Dental, and VisionCompany supported mental health benefits12 week paid parental leaveCompetitive 401k plan with company matchFlexible PTODiscounted fresh food for your pupYour pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.
For this role the anticipated hiring base compensation range is $115,000 - $135,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.
In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.