AORN
B2B Marketing Manager, Industry and ASC
AORN, Denver, Colorado, United States, 80285
Job Details
Job LocationDenver AORN Headquarters - Denver, CO
Remote TypeFully Remote
Description
Why Work Here?
"Mission driven, great benefits and room for growth!"
Why consider
AORN, Association of periOperative Registered Nurses , as the next place for your career as our
B2B Marketing Manager, Industry and ASC ? Because we're innovative and all about quality and collaboration - we're continually seeking to enhance our offerings to allow us to better tailor to the needs of our nurse members while expanding our market position and growing revenue across our business and sales divisions.
Our mission is to define, support, and advocate for patient and staff safety through exemplary practice for each phase of perioperative nursing care using evidence-based guidelines, continuing education, and clinical practice resources. We collaborate with professional and regulatory organizations, industry leaders, and other health care partners who support our mission. Our culture is one of openness, teamwork, risk taking and being at the cutting edge of our field and we only look for employees who hold these same traits.
Values mean more to AORN than just bullets on a page. They drive our daily decisions and impact how we work as an organization:Innovation:
Taking courageous and bold actions for growth and sustainability.Communication:
Exemplifying respect, collaboration, transparency and honesty.Quality:
Ensuring accountability and excellence.Diversity, Equity, Inclusiveness:
Promoting fairness, valuing differences, considering all perspectives.Achievement:
Achieving our mission, realizing the vision.Our
B2B Marketing Manager, Industry and ASC
collaborates with AORN Industry and Ambulatory Surgery Center (ASC) teams to support and grow market share across products/sponsorships. This is a diverse role requiring healthcare marketing expertise on multiple fronts: understanding relevant strategies and execution to reach medical companies and expand their alliances with AORN; reaching broad perioperative audiences to engage them in industry-sponsored programs and events; and recognizing unique needs of professionals working in ASCs so that we can grow audience and sales in those settings.
This role encompasses coordinating marketing activities, collaborating cross-departmentally to help ensure smooth event logistics and successful execution of educational programs. The ideal candidate will have a strong background in healthcare marketing, exceptional organizational skills, and a passion for industry collaboration and nursing education.
The Marketing Manager, Industry and ASC establishes goals and metrics with the sales and nursing teams and collaborates in developing the marketing strategies that are relevant and will result in meeting revenue goals. In supporting sales goals, this manager knows the full portfolio across AORN, has excellent writing and communication skills, and assures a strong collaboration with marketing and sales to grow business.
The B2B Marketing Manager partners with the marketing team - including the digital, web, creative services, content and upstream Product Marketing Managers and other stakeholders in AORN to ensure successful outreach to all potential customers to enhance and grow sales.
AORN is based in Denver, CO. Our
B2B Marketing Manager, Industry and ASC
will work remotely.
More about what you'll get to do as our B2B Marketing Manager, Industry and ASC:
Manages product marketing strategies and outreach execution to support Industry and ASC Sales.Refines targeted messaging by segments and marketing channels to effectively grow support of the AORN portfolio.Develops timelines and manages budgets to ensure cost-effective marketing strategies.Coordinates with Industry partners to ensure customer satisfaction.Collaborates with internal subject matter experts to develop relevant and engaging content for courses and events.Leads AORN Center of Excellence (COE) marketing strategy and tactics to ensure customer satisfaction and alignment across the organization.Applies B2C marketing strategies to increase perioperative audiences at events and programs that are industry sponsored - facilitating the connections.Grows awareness and sales for the ASC product portfolio.Drives solutions across development teams (primarily Sales, Content/Education, Marketing/Communications and the Executive team) to create compelling positioning that grows revenues in Industry-sponsored programs and products.Works closely with downstream digital, web and creative teams to execute effective channel strategies, plans and shares in implementation responsibilities.Studies the behaviors of Industry partners and ASC decision makers to determine product and marketing gaps.Analyzes potential partner relationships for products.Other duties as assigned.Qualifications
Must Have's to be our B2B Marketing Manager, Industry and ASC:
MINIMUM QUALIFICATIONS
Bachelor's degree in marketing, business or related field.Minimum of 5 years of marketing experience within the medical industry, hospitals/health systems, or related healthcare industries.PREFERRED QUALIFICATIONS
Healthcare product management experience.Experience working for or with medical device companies.Experience working with ambulatory surgery centers.Market intelligence/strategy experience.Experience writing and messaging for digital and traditional channels.Experience with SalesForce.Familiarity with event marketing.KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of the technological landscape in healthcare.Ability to successfully interface with team members and partners at all levels.Strong persuasion and collaboration skills.Excellent writing and communication skills.Strong organizational skills, with the ability to manage multiple competing priorities and follow through on commitments.Ability to demonstrate and hold others accountable for organizational values of: Innovation, Communication, Quality, Diversity, Equity and inclusion, and Achievement.Here are some of the excellent benefits we offer and why it's so great to work here!
Competitive salary, for this role our salary range is $113,000 - $124,000.Health insurance package options that include a HDHP plan and a PPO plan.Dental and vision coverage.Flexible Spending Account (FSA) and Healthcare Savings Account (HSA) options.Employer paid short- and long-term disability, accidental death and dismemberment, and life insurance coverage.Voluntary Life Insurance options including critical illness and accident insurance.401(k) plan with immediate vesting.Pet insurance.LinkedIn Learning.Paid time off and 10 paid holidays per year.Paid sick time.Paid parental leave.Free subscription to Calm.Up to 8 hours of paid volunteer time.Employee Assistance Programs.Staff Incentive Bonus.
WORKING CONDITIONS
Remote work environment, using a computer, telephone and other office equipment daily. Ability to travel as needed to support departmental and Association functions.
FLSA Status:
Exempt
Application Deadline:
Applications will be accepted until the position is filled or a sufficient number of applications has been received.
AORN provides equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We encourage people with disabilities and from other diverse backgrounds to apply. We do not discriminate based on disability.
Job LocationDenver AORN Headquarters - Denver, CO
Remote TypeFully Remote
Description
Why Work Here?
"Mission driven, great benefits and room for growth!"
Why consider
AORN, Association of periOperative Registered Nurses , as the next place for your career as our
B2B Marketing Manager, Industry and ASC ? Because we're innovative and all about quality and collaboration - we're continually seeking to enhance our offerings to allow us to better tailor to the needs of our nurse members while expanding our market position and growing revenue across our business and sales divisions.
Our mission is to define, support, and advocate for patient and staff safety through exemplary practice for each phase of perioperative nursing care using evidence-based guidelines, continuing education, and clinical practice resources. We collaborate with professional and regulatory organizations, industry leaders, and other health care partners who support our mission. Our culture is one of openness, teamwork, risk taking and being at the cutting edge of our field and we only look for employees who hold these same traits.
Values mean more to AORN than just bullets on a page. They drive our daily decisions and impact how we work as an organization:Innovation:
Taking courageous and bold actions for growth and sustainability.Communication:
Exemplifying respect, collaboration, transparency and honesty.Quality:
Ensuring accountability and excellence.Diversity, Equity, Inclusiveness:
Promoting fairness, valuing differences, considering all perspectives.Achievement:
Achieving our mission, realizing the vision.Our
B2B Marketing Manager, Industry and ASC
collaborates with AORN Industry and Ambulatory Surgery Center (ASC) teams to support and grow market share across products/sponsorships. This is a diverse role requiring healthcare marketing expertise on multiple fronts: understanding relevant strategies and execution to reach medical companies and expand their alliances with AORN; reaching broad perioperative audiences to engage them in industry-sponsored programs and events; and recognizing unique needs of professionals working in ASCs so that we can grow audience and sales in those settings.
This role encompasses coordinating marketing activities, collaborating cross-departmentally to help ensure smooth event logistics and successful execution of educational programs. The ideal candidate will have a strong background in healthcare marketing, exceptional organizational skills, and a passion for industry collaboration and nursing education.
The Marketing Manager, Industry and ASC establishes goals and metrics with the sales and nursing teams and collaborates in developing the marketing strategies that are relevant and will result in meeting revenue goals. In supporting sales goals, this manager knows the full portfolio across AORN, has excellent writing and communication skills, and assures a strong collaboration with marketing and sales to grow business.
The B2B Marketing Manager partners with the marketing team - including the digital, web, creative services, content and upstream Product Marketing Managers and other stakeholders in AORN to ensure successful outreach to all potential customers to enhance and grow sales.
AORN is based in Denver, CO. Our
B2B Marketing Manager, Industry and ASC
will work remotely.
More about what you'll get to do as our B2B Marketing Manager, Industry and ASC:
Manages product marketing strategies and outreach execution to support Industry and ASC Sales.Refines targeted messaging by segments and marketing channels to effectively grow support of the AORN portfolio.Develops timelines and manages budgets to ensure cost-effective marketing strategies.Coordinates with Industry partners to ensure customer satisfaction.Collaborates with internal subject matter experts to develop relevant and engaging content for courses and events.Leads AORN Center of Excellence (COE) marketing strategy and tactics to ensure customer satisfaction and alignment across the organization.Applies B2C marketing strategies to increase perioperative audiences at events and programs that are industry sponsored - facilitating the connections.Grows awareness and sales for the ASC product portfolio.Drives solutions across development teams (primarily Sales, Content/Education, Marketing/Communications and the Executive team) to create compelling positioning that grows revenues in Industry-sponsored programs and products.Works closely with downstream digital, web and creative teams to execute effective channel strategies, plans and shares in implementation responsibilities.Studies the behaviors of Industry partners and ASC decision makers to determine product and marketing gaps.Analyzes potential partner relationships for products.Other duties as assigned.Qualifications
Must Have's to be our B2B Marketing Manager, Industry and ASC:
MINIMUM QUALIFICATIONS
Bachelor's degree in marketing, business or related field.Minimum of 5 years of marketing experience within the medical industry, hospitals/health systems, or related healthcare industries.PREFERRED QUALIFICATIONS
Healthcare product management experience.Experience working for or with medical device companies.Experience working with ambulatory surgery centers.Market intelligence/strategy experience.Experience writing and messaging for digital and traditional channels.Experience with SalesForce.Familiarity with event marketing.KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of the technological landscape in healthcare.Ability to successfully interface with team members and partners at all levels.Strong persuasion and collaboration skills.Excellent writing and communication skills.Strong organizational skills, with the ability to manage multiple competing priorities and follow through on commitments.Ability to demonstrate and hold others accountable for organizational values of: Innovation, Communication, Quality, Diversity, Equity and inclusion, and Achievement.Here are some of the excellent benefits we offer and why it's so great to work here!
Competitive salary, for this role our salary range is $113,000 - $124,000.Health insurance package options that include a HDHP plan and a PPO plan.Dental and vision coverage.Flexible Spending Account (FSA) and Healthcare Savings Account (HSA) options.Employer paid short- and long-term disability, accidental death and dismemberment, and life insurance coverage.Voluntary Life Insurance options including critical illness and accident insurance.401(k) plan with immediate vesting.Pet insurance.LinkedIn Learning.Paid time off and 10 paid holidays per year.Paid sick time.Paid parental leave.Free subscription to Calm.Up to 8 hours of paid volunteer time.Employee Assistance Programs.Staff Incentive Bonus.
WORKING CONDITIONS
Remote work environment, using a computer, telephone and other office equipment daily. Ability to travel as needed to support departmental and Association functions.
FLSA Status:
Exempt
Application Deadline:
Applications will be accepted until the position is filled or a sufficient number of applications has been received.
AORN provides equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We encourage people with disabilities and from other diverse backgrounds to apply. We do not discriminate based on disability.