Movers+Shakers
Senior Creative Strategist
Movers+Shakers, New York, New York, us, 10261
Want to help grow the #1 "Fastest-Growing Agency"? Want to join a company whose brand is so strong that we get unsolicited clients reaching out every day? Want to help define the future of social media marketing?
Movers+Shakers is a new kind of agency built for the era of lo-fi, authentic social. We act as a creative AOR, influencer agency, and production house -- streamlined to drive cultural relevance with Gen Z and Millennials.
Brands like e.l.f., Netflix, Dove, Red Bull, and Tinder rely on Movers+Shakers to win on social and beyond. We've gotten our clients over 250 billion views on social -- from major brand moments to viral daily content.
The hype doesn't stop with our clients' brands. Fast Company named Movers+Shakers one of the "Most Innovative Companies" in the world, and AdAge named us a "Small Agency of the Year" (three years in a row). Adweek called us, "the best agency in the world at creating campaigns on TikTok."
We're really proud of our work, and we're even more proud of our culture. In their first week, new employees inevitably comment on how positive and supportive our workplace is. A month in, they're noting how little ego there is, and how departments collaborate surprisingly deeply. We only work with brands that share our commitment to spreading joy, and we have parted ways with client teams that don't treat our team with respect.
Intrigued? Read on...
REMOTE-FIRST CULTURE!
Work from anywhere in the US! Home, WeWork, your mom's house, you choose! Our team is 100% remote-first, with hubs in LA and NYC.All employees can have an All-Access WeWork Pass to collaborate with teammates in your area or to simply change up your working environment.Strong & tight-knit culture important to you? Us too! We've always been remote-first, and we've built a thriving culture. From zoom coffees to in-person hangouts, we thrive as a connected team. Most positions require some travel or time on site because of the needs of the role. For example: team meetings, client meetings, on-site production. Talk to your recruiter for more info!THE ROLE
Are you a strategic visionary with a passion for making brands stand out in the ever-evolving world of social media? We're looking for a Senior Strategist to join our dynamic team and drive impactful social media campaigns that resonate with audiences and deepend cultural relevance. In this role, you'll collaborate closely with account management, creative, influencer, and production teams to craft and execute comprehensive social media content plans, with a particular focus on TikTok.
RESPONSIBILITIES
Work collaboratively and cross-functionally with the strategy team, account management, creative, influencer, and production teams to develop and execute holistic social media content plans and playbooks, with an emphasis on TikTokUnderstand and optimize content calendars for brands' social media channels to support "always on" evergreen content and timely, campaigns needs.Develop and brief teams on Brand & Campaign strategies that meet the goals of the brand.Develop robust communication strategies across always-on and campaign, ensuring all work ladders up to your clients' overall business goals.Monitor content performance and develop analytics reports in order to identify learnings, optimizations recommendations, and track performance against KPIs.Partner with the creative team to ideate on fun, relevant content that ladders up to clients' overarching social/channel strategies.Supervise the day-to-day flow of content across all touchpoints and platforms.Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities.Help execute social and community management tactics for key product launches, events, activations and help create proactive crisis management programs.Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions - especially in new platform innovations.Constantly monitor emerging platforms and technologies that can inform innovative strategies for first-mover brands, and share that knowledge with both internal teams and external clientsExtend Movers+Shakers' position as an industry-thought leader with your cultural prowess, developing blogs, webinars, and other thought leadership pieces in partnership with the B2B teamSpread joy •QUALIFICATIONS
5-8 years of client-facing social media management and/or strategy experience in a creative agency setting.Strong understanding of mass and niche consumer culture, with a focus on Gen Z.Strong understanding of data & analytics.Extensive experience managing social media channelsExperience with and interest in TikTokExperience with data and analyticsAbility to mine for rich cultural insights and craft a unique, strategic way in that inspires creativityPassion for delighting clients and going above & beyondSuper organized, able to manage up, down and acrossFeels comfortable guiding the team to achieve strategic goals.Familiarity with business platforms such as Slack, Google Drive, Asana, SproutFamiliarity with insight-mining platforms such as GWI, TrendpopProactive and collaborative spirit!
BASE SALARY RANGE
Our estimated range for this role is $100,000-115,000*
*Don't let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, we are flexible with the level we are hiring for - they can be mid-senior level. For example, a person may apply for a Senior Content Strategist role, and we may assess that their skills are at the Content Strategist level. Each level has its own compensation range.
At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!
Movers+Shakers is a new kind of agency built for the era of lo-fi, authentic social. We act as a creative AOR, influencer agency, and production house -- streamlined to drive cultural relevance with Gen Z and Millennials.
Brands like e.l.f., Netflix, Dove, Red Bull, and Tinder rely on Movers+Shakers to win on social and beyond. We've gotten our clients over 250 billion views on social -- from major brand moments to viral daily content.
The hype doesn't stop with our clients' brands. Fast Company named Movers+Shakers one of the "Most Innovative Companies" in the world, and AdAge named us a "Small Agency of the Year" (three years in a row). Adweek called us, "the best agency in the world at creating campaigns on TikTok."
We're really proud of our work, and we're even more proud of our culture. In their first week, new employees inevitably comment on how positive and supportive our workplace is. A month in, they're noting how little ego there is, and how departments collaborate surprisingly deeply. We only work with brands that share our commitment to spreading joy, and we have parted ways with client teams that don't treat our team with respect.
Intrigued? Read on...
REMOTE-FIRST CULTURE!
Work from anywhere in the US! Home, WeWork, your mom's house, you choose! Our team is 100% remote-first, with hubs in LA and NYC.All employees can have an All-Access WeWork Pass to collaborate with teammates in your area or to simply change up your working environment.Strong & tight-knit culture important to you? Us too! We've always been remote-first, and we've built a thriving culture. From zoom coffees to in-person hangouts, we thrive as a connected team. Most positions require some travel or time on site because of the needs of the role. For example: team meetings, client meetings, on-site production. Talk to your recruiter for more info!THE ROLE
Are you a strategic visionary with a passion for making brands stand out in the ever-evolving world of social media? We're looking for a Senior Strategist to join our dynamic team and drive impactful social media campaigns that resonate with audiences and deepend cultural relevance. In this role, you'll collaborate closely with account management, creative, influencer, and production teams to craft and execute comprehensive social media content plans, with a particular focus on TikTok.
RESPONSIBILITIES
Work collaboratively and cross-functionally with the strategy team, account management, creative, influencer, and production teams to develop and execute holistic social media content plans and playbooks, with an emphasis on TikTokUnderstand and optimize content calendars for brands' social media channels to support "always on" evergreen content and timely, campaigns needs.Develop and brief teams on Brand & Campaign strategies that meet the goals of the brand.Develop robust communication strategies across always-on and campaign, ensuring all work ladders up to your clients' overall business goals.Monitor content performance and develop analytics reports in order to identify learnings, optimizations recommendations, and track performance against KPIs.Partner with the creative team to ideate on fun, relevant content that ladders up to clients' overarching social/channel strategies.Supervise the day-to-day flow of content across all touchpoints and platforms.Support content creation to ensure delivery in a prioritized, timely manner while proactively finding opportunities and efficiencies to maximize content opportunities.Help execute social and community management tactics for key product launches, events, activations and help create proactive crisis management programs.Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions - especially in new platform innovations.Constantly monitor emerging platforms and technologies that can inform innovative strategies for first-mover brands, and share that knowledge with both internal teams and external clientsExtend Movers+Shakers' position as an industry-thought leader with your cultural prowess, developing blogs, webinars, and other thought leadership pieces in partnership with the B2B teamSpread joy •QUALIFICATIONS
5-8 years of client-facing social media management and/or strategy experience in a creative agency setting.Strong understanding of mass and niche consumer culture, with a focus on Gen Z.Strong understanding of data & analytics.Extensive experience managing social media channelsExperience with and interest in TikTokExperience with data and analyticsAbility to mine for rich cultural insights and craft a unique, strategic way in that inspires creativityPassion for delighting clients and going above & beyondSuper organized, able to manage up, down and acrossFeels comfortable guiding the team to achieve strategic goals.Familiarity with business platforms such as Slack, Google Drive, Asana, SproutFamiliarity with insight-mining platforms such as GWI, TrendpopProactive and collaborative spirit!
BASE SALARY RANGE
Our estimated range for this role is $100,000-115,000*
*Don't let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, we are flexible with the level we are hiring for - they can be mid-senior level. For example, a person may apply for a Senior Content Strategist role, and we may assess that their skills are at the Content Strategist level. Each level has its own compensation range.
At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!