Varite
Marketing Communication Specialist
Varite, St Louis, Missouri, United States,
Digital Communication(/Content) LeadLocation: St. Louis, MI, US
Job DescriptionWe are seeking a talented and strategic Digital Content and Communications Lead to develop content across all Nourish (Food and Beverage) digital channels to drive growth and engagement. This role will strategize, create and execute all content across our digital ecosystem including website, email, blog and landing pages and as well as act as champion of brand voice. This is a global role that requires partnering with team members around the world and in different time zones.
Responsibilities:
Craft and implement effective messaging to promote the company's value, products, and capabilities to various target audiences through owned digital channels such as Client.com, blog, eCRMPartner with digital agency to implement all eblasts and landing pages through PardotExcellent writing and editing skills to translate business copy into digital content appropriate for various digital channels and target audiencesMonitor and evaluate effectiveness and impact on digital marketing activities and channels and report of results for data driven decisionsStrategize and coordinate website refresh launches - partnering with internal experts to gather information, develop content based on best practice approach for website engagement and SEOPost weekly blogs and website updates to Client.com through WordpressWork closely with regional marketing teams on lead capture process via Pardot and Salesforce
Requirements
Bachelor's Degree or equivalent experience7+ years of experience in digital marketing and content developmentProficiency in content management systems (CMS) such as Wordpress and customer relationship management tools (CRM) such as Pardot and SalesforceStrong presentation and writing skills and ability to effectively communicate for a variety of channels and to a wide range of audiences.Attention to detailGraphic Skills preferred for compelling visual presentations.Knowledge on Project Management, ideally using AsanaProven ability to work independently and on a team, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment.Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage other visual softwares and apps.Ability to work flexible hours as needed due to the nature of working on a Global team
Job DescriptionWe are seeking a talented and strategic Digital Content and Communications Lead to develop content across all Nourish (Food and Beverage) digital channels to drive growth and engagement. This role will strategize, create and execute all content across our digital ecosystem including website, email, blog and landing pages and as well as act as champion of brand voice. This is a global role that requires partnering with team members around the world and in different time zones.
Responsibilities:
Craft and implement effective messaging to promote the company's value, products, and capabilities to various target audiences through owned digital channels such as Client.com, blog, eCRMPartner with digital agency to implement all eblasts and landing pages through PardotExcellent writing and editing skills to translate business copy into digital content appropriate for various digital channels and target audiencesMonitor and evaluate effectiveness and impact on digital marketing activities and channels and report of results for data driven decisionsStrategize and coordinate website refresh launches - partnering with internal experts to gather information, develop content based on best practice approach for website engagement and SEOPost weekly blogs and website updates to Client.com through WordpressWork closely with regional marketing teams on lead capture process via Pardot and Salesforce
Requirements
Bachelor's Degree or equivalent experience7+ years of experience in digital marketing and content developmentProficiency in content management systems (CMS) such as Wordpress and customer relationship management tools (CRM) such as Pardot and SalesforceStrong presentation and writing skills and ability to effectively communicate for a variety of channels and to a wide range of audiences.Attention to detailGraphic Skills preferred for compelling visual presentations.Knowledge on Project Management, ideally using AsanaProven ability to work independently and on a team, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment.Proficient in operating Microsoft environment programs (PowerPoint, Word, Excel, Outlook) and interested in developing creative skills to manage other visual softwares and apps.Ability to work flexible hours as needed due to the nature of working on a Global team