Hibbett Retail, Inc.
Manager Creative
Hibbett Retail, Inc., Birmingham, Alabama, United States, 35275
00015 Store Support Center
LE_301 Hibbett Retail, Inc.
SUMMARY
The Manager, Creative ensures alignment with marketing strategies, site merchandising goals, and vendor partnerships while adhering to brand visual guidelines. Skilled in executing diverse projects including photoshoots, videos, and graphic design, contributing to comprehensive visual and promotional strategies. You help will lead execution of projects, initiatives and campaigns that reflect and align with the overarching the organization creative vision both for in-store and digital environments.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Guiding photography and videography teams in planning and executing content creation for tiered product narratives, seasonal marketing initiatives, ongoing content campaigns, collaborative storytelling, and creative requests from various departments as needed.Driving strategy to ensure the most efficient ways to gather and create content that can be deployed in both internal and customer facing channels.Producing video and still assets for company-sponsored events, instructional presentations, support content for digital content initiatives such as but not limited the blog, landing pages, TV, and video ads, etc.Diagnosing Content improvement opportunities and develop solutions.Engaging and collaborating with appropriate stakeholders to identify business needs and develop content to meet goals and close gaps.Persist in evaluating media consumption trends and best practices to guarantee the most efficient content delivery for all brands and target audiences.Researching and sourcing video/photography/music licensing, systems, equipment, and software to support highest quality outputs and department goals and supporting compliance with all regulations for content production and distribution.Working closely with the Digital Content and Design manager to strategize and ensure alignment on Digital Leadership expectations for ecommerce and larger business goals and initiatives.Expectation of travel 30% required for this position.Protects the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.SUPERVISORY RESPONSIBILITIES
Directly supervises a team of photographers, videographers, and digital artists. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.QUALIFICATIONS
A Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience is required.5+ years of related experience. 2-3 years of management experience.Fluent with multiple types of content channel production (video, digital, print).Fluent with Photoshop and Premier Pro.Proven knowledge of content strategy and best practices.Experience in a sneaker / streetwear retail industry is a plusFluent with Microsoft products with proficiency in Excel, Word, and PublisherFluent with the Adobe Create SuiteExcellent written and verbal communication skillsAbility to manage multiple projects at the same timeReasoning ability and problem-solving mindsetStrong skills in content production and editingGood Understanding of copyright laws dealing with distribution of content in a web-based format
Hibbett's Privacy Policy
Candidates will have an option during the application process to withdraw their application prior to completion of the application. Throughout this online job application process, you will be asked to provide personal information about yourself. Please review Hibbett's Privacy Policy to understand how the information you provide will be utilized and safeguarded.
By clicking the
Apply
button, I acknowledge that I have read and understand the Hibbett's Privacy Policy. Further, I consent to the use of the same as my Electronic Agreement for purposes hereof. I acknowledge that I have a right to withdraw such consent at any time by contacting Hibbett.
LE_301 Hibbett Retail, Inc.
SUMMARY
The Manager, Creative ensures alignment with marketing strategies, site merchandising goals, and vendor partnerships while adhering to brand visual guidelines. Skilled in executing diverse projects including photoshoots, videos, and graphic design, contributing to comprehensive visual and promotional strategies. You help will lead execution of projects, initiatives and campaigns that reflect and align with the overarching the organization creative vision both for in-store and digital environments.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Guiding photography and videography teams in planning and executing content creation for tiered product narratives, seasonal marketing initiatives, ongoing content campaigns, collaborative storytelling, and creative requests from various departments as needed.Driving strategy to ensure the most efficient ways to gather and create content that can be deployed in both internal and customer facing channels.Producing video and still assets for company-sponsored events, instructional presentations, support content for digital content initiatives such as but not limited the blog, landing pages, TV, and video ads, etc.Diagnosing Content improvement opportunities and develop solutions.Engaging and collaborating with appropriate stakeholders to identify business needs and develop content to meet goals and close gaps.Persist in evaluating media consumption trends and best practices to guarantee the most efficient content delivery for all brands and target audiences.Researching and sourcing video/photography/music licensing, systems, equipment, and software to support highest quality outputs and department goals and supporting compliance with all regulations for content production and distribution.Working closely with the Digital Content and Design manager to strategize and ensure alignment on Digital Leadership expectations for ecommerce and larger business goals and initiatives.Expectation of travel 30% required for this position.Protects the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.SUPERVISORY RESPONSIBILITIES
Directly supervises a team of photographers, videographers, and digital artists. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.QUALIFICATIONS
A Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience is required.5+ years of related experience. 2-3 years of management experience.Fluent with multiple types of content channel production (video, digital, print).Fluent with Photoshop and Premier Pro.Proven knowledge of content strategy and best practices.Experience in a sneaker / streetwear retail industry is a plusFluent with Microsoft products with proficiency in Excel, Word, and PublisherFluent with the Adobe Create SuiteExcellent written and verbal communication skillsAbility to manage multiple projects at the same timeReasoning ability and problem-solving mindsetStrong skills in content production and editingGood Understanding of copyright laws dealing with distribution of content in a web-based format
Hibbett's Privacy Policy
Candidates will have an option during the application process to withdraw their application prior to completion of the application. Throughout this online job application process, you will be asked to provide personal information about yourself. Please review Hibbett's Privacy Policy to understand how the information you provide will be utilized and safeguarded.
By clicking the
Apply
button, I acknowledge that I have read and understand the Hibbett's Privacy Policy. Further, I consent to the use of the same as my Electronic Agreement for purposes hereof. I acknowledge that I have a right to withdraw such consent at any time by contacting Hibbett.