BenQ
Marketing Specialist
BenQ, Plano, Texas, us, 75086
Are you ready to be a part of a globally trusted brand, where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business including; monitors, projectors, and even interactive displays like BenQ Board for education. Our core values focus on "Bringing Enjoyment 'N' Quality to Life".
Under the direction of the LCD Product Marketing Manager, the LCD Marketing Specialist will be responsible for planning and executing marketing campaigns to elevate the position of BenQ designer and photographer monitors. Other critical components of this role will be the strategic management of influencer relationships and helping to plan and execute onsite marketing events. The LCD marketing specialist will need to stay versed in marketing trends and utilize a variety of tools for reporting on campaign performance.
Duties & Responsibilities:
Facilitate the new product launch process by working closely with the LCD Product Marketing Manager in planning/developing the go-to-market campaigns and applying digital marketing skills and tools to maximize their impact and return on investmentCollaborate with MarCom and Designers in creating dynamic content aligned with business directions that can differentiate our products in the market and turn value propositions into effective communications. Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, etc.Manage and support events and the development of thought-leadership initiatives, including webinars, workshops, PR opportunities, and consumer-facing digital competitionsCoordinate events, meetings, and trade shows by identifying, assembling, and organizing requirements, establishing contacts, and developing schedules and assignmentsWork closely with a PR agency to identify and manage key media relationshipsWork closely with vendors and in-house graphic designers to create marketing and event materialsRegularly managing relevant social media platforms (Twitter/Instagram/Facebook/Linked-In) includes planning, posting, and responding to social comments and measuring the effectiveness of social media marketing effortsIdentify, build, and manage relationships with qualified influencers for product reviews/coverage on LCD monitorsRequired Experience, Knowledge, Skills, and Abilities:
Minimum of 2 years of proven experience in a relevant B2C digital and product marketing discipline, including campaign or project managementCompetent in SEO/SEM with strong analytical skillsProficient in Google AnalyticsFamiliarity with Hubspot, SEMrushDetail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environmentProven ability to easily transition from high-level strategic thinking to creative and detailed executionWork well with teams including interdepartmental teams in the US and HQRelationship builders with excellent interpersonal communication and effective oral, written, and presentation skills are a mustProfessional interest and experience in graphic design and photographyEducation:
Bachelor's degree in marketing, Communications, or equivalent
Compensation:
Based on experience, we offer a very competitive base salary plus bonus
Position Type:
Full-TimeOffice BasedUp to 10% Travel
Under the direction of the LCD Product Marketing Manager, the LCD Marketing Specialist will be responsible for planning and executing marketing campaigns to elevate the position of BenQ designer and photographer monitors. Other critical components of this role will be the strategic management of influencer relationships and helping to plan and execute onsite marketing events. The LCD marketing specialist will need to stay versed in marketing trends and utilize a variety of tools for reporting on campaign performance.
Duties & Responsibilities:
Facilitate the new product launch process by working closely with the LCD Product Marketing Manager in planning/developing the go-to-market campaigns and applying digital marketing skills and tools to maximize their impact and return on investmentCollaborate with MarCom and Designers in creating dynamic content aligned with business directions that can differentiate our products in the market and turn value propositions into effective communications. Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, etc.Manage and support events and the development of thought-leadership initiatives, including webinars, workshops, PR opportunities, and consumer-facing digital competitionsCoordinate events, meetings, and trade shows by identifying, assembling, and organizing requirements, establishing contacts, and developing schedules and assignmentsWork closely with a PR agency to identify and manage key media relationshipsWork closely with vendors and in-house graphic designers to create marketing and event materialsRegularly managing relevant social media platforms (Twitter/Instagram/Facebook/Linked-In) includes planning, posting, and responding to social comments and measuring the effectiveness of social media marketing effortsIdentify, build, and manage relationships with qualified influencers for product reviews/coverage on LCD monitorsRequired Experience, Knowledge, Skills, and Abilities:
Minimum of 2 years of proven experience in a relevant B2C digital and product marketing discipline, including campaign or project managementCompetent in SEO/SEM with strong analytical skillsProficient in Google AnalyticsFamiliarity with Hubspot, SEMrushDetail-oriented and able to work well under deadlines and perform multiple tasks effectively and concurrently in a changing environmentProven ability to easily transition from high-level strategic thinking to creative and detailed executionWork well with teams including interdepartmental teams in the US and HQRelationship builders with excellent interpersonal communication and effective oral, written, and presentation skills are a mustProfessional interest and experience in graphic design and photographyEducation:
Bachelor's degree in marketing, Communications, or equivalent
Compensation:
Based on experience, we offer a very competitive base salary plus bonus
Position Type:
Full-TimeOffice BasedUp to 10% Travel