Bee Talent Solutions
Customer Journey Marketing Manager
Bee Talent Solutions, San Francisco, California, United States, 94199
As a Customer Journey Marketing Manager, you'll partner across marketing, sales, customer success, partner and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn.
You will use your blend of analytical, data-oriented, and business-minded skills to create cooperative frameworks that allow and encourage other teams from across the company to collaborate in creating best-in-class Customer Experiences.
Responsibilities:
Research, design, and develop complex Customer Journeys that span multiple channels and phases of the customer lifecycle.Develop a deep understanding of our customers and their behavior to create strategic plans designed to accelerate product adoption, app marketplace integration installations, and cross sell.Lead and collaborate with teams from CS, to Product, to Analytics and Creative to design and deliver the best possible customer experiences.Understand the current data and MarTech stack, and help identify where gaps or opportunities exist to enable more impactful and efficient customer journeys.Use analytics and customer insights to design and optimize adoption and integration initiatives and touchpoints that support customer retention, leading to overall customer growth.Be proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations and next steps.Requirements:
Bachelor's degree preferred or equivalent work experience required.8+ years of proven work experience in customer experience, customer lifecycle, or similar role (preferably in a B2B SaaS environment).Experience in the end-to-end design, development, and management of global marketing programs, strategies and/or processes.An analytic mindset and skills to measure performance with a data-driven approach to decision-making.A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omnichannel campaigns.Ability to analyze what's working and what's not, and directing teams to maximize effectiveness.Excellent interpersonal skills, ability to build strong relationships, and partner across teams.
You will use your blend of analytical, data-oriented, and business-minded skills to create cooperative frameworks that allow and encourage other teams from across the company to collaborate in creating best-in-class Customer Experiences.
Responsibilities:
Research, design, and develop complex Customer Journeys that span multiple channels and phases of the customer lifecycle.Develop a deep understanding of our customers and their behavior to create strategic plans designed to accelerate product adoption, app marketplace integration installations, and cross sell.Lead and collaborate with teams from CS, to Product, to Analytics and Creative to design and deliver the best possible customer experiences.Understand the current data and MarTech stack, and help identify where gaps or opportunities exist to enable more impactful and efficient customer journeys.Use analytics and customer insights to design and optimize adoption and integration initiatives and touchpoints that support customer retention, leading to overall customer growth.Be proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations and next steps.Requirements:
Bachelor's degree preferred or equivalent work experience required.8+ years of proven work experience in customer experience, customer lifecycle, or similar role (preferably in a B2B SaaS environment).Experience in the end-to-end design, development, and management of global marketing programs, strategies and/or processes.An analytic mindset and skills to measure performance with a data-driven approach to decision-making.A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omnichannel campaigns.Ability to analyze what's working and what's not, and directing teams to maximize effectiveness.Excellent interpersonal skills, ability to build strong relationships, and partner across teams.