Motion Recruitment
Customer Experience Marketing Manager
Motion Recruitment, Carpinteria, California, us, 93014
Leader in their industry, our exciting global SaaS construction platform client seeks a contract Customer Experience Marketing Manager. This is a remote contract position.
We're looking for a highly-talented Customer Experience Marketing Manager to join our client's Customer Marketing team. In this role, you'll be responsible for developing and implementing the customer onboarding and retention strategy and engagement activities across the customer lifecycle. You'll design, develop, and manage global, scalable campaigns and programs designed to drive customer adoption and support overall expansion and retention goals. This position reports into the Sr. Manager, Customer Experience Marketing.
As a Customer Experience Marketing Manager, you'll partner across marketing, sales, customer success, partner and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time.
Contract Duration:
12-Months
Required Skills & ExperienceBachelor's degree preferred or equivalent work experience required8+ years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)Experience in the end-to-end design, development and management of global adoption marketing programs, strategies and/or processes.An analytic mindset and skills to measure performance with a data-driven approach to decision makingA deep understanding of customer segmentation and how various marketing channels compliment each to support successful cross-channel retention campaignsAbility to analyze what's working and what's not, and directing teams to maximize effectivenessExcellent interpersonal skills, ability to build strong relationships and partner across teamsWhat You Will Be DoingDaily Responsibilities
Develop, manage and optimize Onboarding and Adoption programs, including customer communications such as usage nurtures, integration promotion, client certification and training webinars to increase usage and support adoption and retention goalsDevelop a deep understanding of our customers and their behavior to create strategic plans, programs, resources, and content to accelerate product adoption and app marketplace integration installationsLead and collaborate with teams across the client from CS, to Product, to Analytics and Creative to design and deliver the best possible customer experiencesWork closely with product marketing and content providers to build content strategy to educate customers on product usage and adoptionUse analytics and customer insights to design and optimize adoption and integration initiatives and touch points that support customer retention, leading to overall customer growthBe proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations and next steps.
You will receive the following benefits:
Medical Insurance - Four medical plans to choose from for you and your familyDental & Orthodontia BenefitsVision BenefitsHealth Savings Account (HSA)Health and Dependent Care Flexible Spending AccountsVoluntary Life Insurance, Long-Term & Short-Term Disability InsuranceHospital Indemnity Insurance401(k) including match with pre and post-tax optionsPaid Sick Time LeaveLegal and Identity Protection PlansPre-tax Commuter Benefit529 College Saver Plan
Motion Recruitment Partners is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
Posted by:
Angela Salvato
Specialization:
Marketing / Advertising
We're looking for a highly-talented Customer Experience Marketing Manager to join our client's Customer Marketing team. In this role, you'll be responsible for developing and implementing the customer onboarding and retention strategy and engagement activities across the customer lifecycle. You'll design, develop, and manage global, scalable campaigns and programs designed to drive customer adoption and support overall expansion and retention goals. This position reports into the Sr. Manager, Customer Experience Marketing.
As a Customer Experience Marketing Manager, you'll partner across marketing, sales, customer success, partner and product teams to deliver innovative ways to support initiatives aimed at delivering best-in-class experiences for customers that increase lifetime value and reduce churn. You will use your blend of skills and leverage appropriate channels to deliver the right content to the right customer at the right time.
Contract Duration:
12-Months
Required Skills & ExperienceBachelor's degree preferred or equivalent work experience required8+ years of proven work experience in adoption/retention marketing, customer lifecycle, or similar role (preferably in a B2B SaaS environment)Experience in the end-to-end design, development and management of global adoption marketing programs, strategies and/or processes.An analytic mindset and skills to measure performance with a data-driven approach to decision makingA deep understanding of customer segmentation and how various marketing channels compliment each to support successful cross-channel retention campaignsAbility to analyze what's working and what's not, and directing teams to maximize effectivenessExcellent interpersonal skills, ability to build strong relationships and partner across teamsWhat You Will Be DoingDaily Responsibilities
Develop, manage and optimize Onboarding and Adoption programs, including customer communications such as usage nurtures, integration promotion, client certification and training webinars to increase usage and support adoption and retention goalsDevelop a deep understanding of our customers and their behavior to create strategic plans, programs, resources, and content to accelerate product adoption and app marketplace integration installationsLead and collaborate with teams across the client from CS, to Product, to Analytics and Creative to design and deliver the best possible customer experiencesWork closely with product marketing and content providers to build content strategy to educate customers on product usage and adoptionUse analytics and customer insights to design and optimize adoption and integration initiatives and touch points that support customer retention, leading to overall customer growthBe proactive in measuring and evaluating performance and adjust strategy as needed to drive business outcomes, presenting results, recommendations and next steps.
You will receive the following benefits:
Medical Insurance - Four medical plans to choose from for you and your familyDental & Orthodontia BenefitsVision BenefitsHealth Savings Account (HSA)Health and Dependent Care Flexible Spending AccountsVoluntary Life Insurance, Long-Term & Short-Term Disability InsuranceHospital Indemnity Insurance401(k) including match with pre and post-tax optionsPaid Sick Time LeaveLegal and Identity Protection PlansPre-tax Commuter Benefit529 College Saver Plan
Motion Recruitment Partners is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.
Posted by:
Angela Salvato
Specialization:
Marketing / Advertising