Glow Networks
Sell-Side Ad Operations Manager
Glow Networks, Dallas, Texas, United States, 75215
Location:
CA - Palo Alto, 94304
About the Role:As a Publisher Ad Operations Specialist, you will play a critical role in driving revenue for our company by managing and optimizing our on-site advertising inventory. You will be responsible for the entire ad lifecycle, from architecting, integration, setup and testing to trafficking, optimizing, reporting and analysis. This is a new organization starting up to build out a new monetization initiative for HP.
Responsibilities:Align and deploy the chosen Ad server for HP's businessManage and optimize ad inventory across key platformsTraffic and track ad campaigns according to requirements from our campaign management team(s)Ensure proper ad serving, troubleshoot discrepancies, and optimize campaignsManage staged rollouts and A/B tests of campaignsMonitor campaign performance metrics (impressions, clicks, CTR, etc.) and generate reportsIdentify and implement strategies to improve ad performance and maximize revenueWork closely with campaign management team to understand campaign goals and ensure successful executionStay up to date on the latest ad tech trends and best practicesQualifications:
Minimum 5+ years of experience in ad operations or a related field (digital advertising, marketing)Proven experience working with ad server platforms (e.g., Google Ad Manager, etc.)Mandatory experience onboarding publisher sell side ad serverExcellent analytical skills with the ability to interpret data and identify trendsMeticulous attention to detail and a commitment to accuracyExcellent communication and collaboration skillsProficient in MS Office Suite (Excel, Word)
CA - Palo Alto, 94304
About the Role:As a Publisher Ad Operations Specialist, you will play a critical role in driving revenue for our company by managing and optimizing our on-site advertising inventory. You will be responsible for the entire ad lifecycle, from architecting, integration, setup and testing to trafficking, optimizing, reporting and analysis. This is a new organization starting up to build out a new monetization initiative for HP.
Responsibilities:Align and deploy the chosen Ad server for HP's businessManage and optimize ad inventory across key platformsTraffic and track ad campaigns according to requirements from our campaign management team(s)Ensure proper ad serving, troubleshoot discrepancies, and optimize campaignsManage staged rollouts and A/B tests of campaignsMonitor campaign performance metrics (impressions, clicks, CTR, etc.) and generate reportsIdentify and implement strategies to improve ad performance and maximize revenueWork closely with campaign management team to understand campaign goals and ensure successful executionStay up to date on the latest ad tech trends and best practicesQualifications:
Minimum 5+ years of experience in ad operations or a related field (digital advertising, marketing)Proven experience working with ad server platforms (e.g., Google Ad Manager, etc.)Mandatory experience onboarding publisher sell side ad serverExcellent analytical skills with the ability to interpret data and identify trendsMeticulous attention to detail and a commitment to accuracyExcellent communication and collaboration skillsProficient in MS Office Suite (Excel, Word)