State of Washington
DSHS ALTSA Workforce Communications and Marketing Manager
State of Washington, Pasco, Washington, us, 99302
Salary:
$73,254.00 - $97,672.00 Annually
Location :
Multiple Locations Statewide, WA
Job Type:
Project (limited duration)
Remote Employment:
Flexible/Hybrid
Job Number:
2024-09263
Department:
Dept. of Social and Health Services
Division:
ALTSA
Opening Date:
08/15/2024
Closing Date:
8/29/2024 11:59 PM Pacific
Description
DSHS ALTSA Workforce Communications and Marketing Manager
If you have a strong background as a communicator, with a desire to share the healthcare field as a career brand, join DSHS's Aging and Long-Term Support Administration (ALTSA) Home and Community Services. ALTSA is looking to hire a Communications and Marketing Manager who can help attract people to become Washington's long-term care workforce of the future.
Although temporary, this full-time, benefit-eligible project role is funded at least through September 30, 2026. This Lacey-based job can be performed from any city in WA state, as a hybrid telework schedule is available. Travel to Lacey headquarters may be necessary on occasion.
This is an opportunity to join a small collaborative, approachable, reliable, and flexibleteam of creative professionals that work together, as they share solution-focused ideas that grow the crucial direct-care workforce throughout the state of WA to sustainable levels. Specifically, you will develop and implement a marketing strategy and connect with external partners to promote career opportunities in long-term care and introduce others to careers in long-term care facilities and private homes, primarily as home care aides and nursing assistants.
Some of what you will be doing
Develop and manage complex communication plans, materials, and activities as part of a statewide communication campaignIdentify and implement short- and long-term communication goals for the HCS Workforce Development UnitResearch potential partners, including employers, workforce agencies, local governments, nonprofits and education entitiesCreate a communications calendar and work plan that includes marketing and advertising strategies, digital media strategies, paid and earned media, the development and distribution of informational resources, and other opportunities that engage audiencesSupport the HCS Workforce Development Unit's outreach efforts by marketing outreach opportunities, creating materials for outreach events and providing other supportDevelop communication tactics, resources (print, video, web, other), and messaging applicable to the WA state/local market's present and future workforce demographicsUse available tools/resources and data to determine if outreach efforts are successful and meeting objectivesResearch and incorporate what other organizations both within and outside of Washington State are doing to staff and retain long-term care professionalsOversee Caregiver Careers WA website content and conduct content audits to identify gaps and redundancies in the site content; coordinate with DSHS web services manager, developers and editors to implement usability and accessibility recommendations and improve and expand content and to ensure the Workforce website meets the needs of the teamFast forward 6 months: You have constructed clear expectations and roles with the HCS Workforce Development Unit. You have an active marketing plan through September 2025 in place. You are working on creative ways to sell the home care aide career path, increasing awareness of job opportunities, and sharing steps to enter the field.
And in 12 months, due to your marketing campaigns, new prospects are registering for home care aide training and licensing. You have developed a high level of workforce data that helps decision-makers understand the labor force's sustainability needs. You are collecting marketing data to determine campaign effectiveness and collaborating with external partners to overcome labor shortage obstacles.
Who should apply
Bachelor's degree* in communications, journalism, marketing, public relations, business administration, community relations, or a closely allied fieldAnd 5 years of experience in information, journalism, public relations, or a related field at an increasingly accountable level; concurrent work experience should include:Large-scale marketing campaigns, community relations, and outreach effortsConducting and interpreting research, identifying risks, developing community relations and outreach strategies to mitigate risk, and providing advice and guidance to senior managementAbility to determine the most effective methods and techniques to accomplish identified outcomes and identify untouched populations* Additional equivalent education and/or experience may substitute, year for year, for the education requirement.
Preferred knowledge, skills, and abilities
Graphic design and experience using Adobe Creative Suite applications, such as InDesign, Illustrator and PhotoShopProject or campaign managementUnderstand and interpret technical information related to long-term careExperience with or knowledge of workforce development or long-term care
Interested? Please list 3 professional references' contact information on your application and include your current resume and a cover letter explaining how your knowledge, skills, and abilities qualify you for this leadership role.
Our Department of Social and Health Services (DSHS) mission to Transform Lives requires that we come together with a sense of belonging, common purpose, shared values and meaningful work. It is crucial to our agency's mission that you bring an equity, anti-racism and social justice commitment to your work with DSHS. We strive to create greater access and affirming representation of the communities we serve, including Black, Indigenous and People of Color, people with physical, behavioral health, and intellectual disabilities, elders, LGBTQIA+ individuals, immigrants and refugees, and families building financial security.Questions about job number 09263? Contact
Supplemental Information
Prior to a new hire, a background check including criminal record history may be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the job. This announcement may be used to fill multiple vacancies. Employees driving on state business must have a valid driver's license. Employees driving a privately owned vehicle on state business must have liability insurance on the privately owned vehicle.
Washington State Department of Social and Health Services is an equal opportunity employer and does not discriminate in any area of employment, its programs or services on the basis of age, sex, sexual orientation, gender, gender identity/expression, marital status, race, creed, color, national origin, religion or beliefs, political affiliation, military status, honorably discharged veteran, Vietnam Era, recently separated or other protected veteran status, the presence of any sensory, mental, physical disability or the use of a trained dog guide or service animal by a person with a disability, equal pay or genetic information. Persons requiring accommodation in the application process or this job announcement in an alternative format may contact the Recruiter at (360) 725-5810. Applicants who are deaf or hard of hearing may call through Washington Relay Service by dialing 7-1-1 or 1-800-833-6384.
E-Verify® is a registered trademark of the U.S. Department of Homeland Security
More than Just a Paycheck!Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation.
We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. That's why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs.
Read about our benefits:The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time.
Note:
If the position offers benefits which differ from the following, the job posting should include the specific benefits.
Insurance BenefitsEmployees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state.
Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts.
To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs.
Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses.
Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction.
The Washington State Employee Assistance Program promotes the health and well-being of employees.
Retirement and Deferred CompensationState Employees are members of the Washington Public Employees' Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems' web site.
Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options.
Social SecurityAll state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system.
Public Service Loan ForgivenessIf you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program.
HolidaysFull-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year.
Note:
Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information.
Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday.
Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave.
Sick LeaveFull-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave.
Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday.
Vacation (Annual Leave)Full-time employees accrue vacation leave at the rates specified in (1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave.
Part-time employees accrue vacation leave hours in accordance with (1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment.
Pay status includes hours worked, time on paid leave and paid holiday.
As provided in , an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position. Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165.
Note:
Most agencies follow the civil service rules covering leave and holidays for
exempt
employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave.
Military LeaveWashington State supports members of the armed forces with 21 days paid military leave per year.
Bereavement LeaveMost employees whose family member or household member dies, are entitled to three (3) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave.
Additional LeaveLeave Sharing
Family and Medical Leave Act (FMLA)Leave Without Pay
Please visit the State HR Website for more detailed information regarding benefits.
Updated 12-31-2022
$73,254.00 - $97,672.00 Annually
Location :
Multiple Locations Statewide, WA
Job Type:
Project (limited duration)
Remote Employment:
Flexible/Hybrid
Job Number:
2024-09263
Department:
Dept. of Social and Health Services
Division:
ALTSA
Opening Date:
08/15/2024
Closing Date:
8/29/2024 11:59 PM Pacific
Description
DSHS ALTSA Workforce Communications and Marketing Manager
If you have a strong background as a communicator, with a desire to share the healthcare field as a career brand, join DSHS's Aging and Long-Term Support Administration (ALTSA) Home and Community Services. ALTSA is looking to hire a Communications and Marketing Manager who can help attract people to become Washington's long-term care workforce of the future.
Although temporary, this full-time, benefit-eligible project role is funded at least through September 30, 2026. This Lacey-based job can be performed from any city in WA state, as a hybrid telework schedule is available. Travel to Lacey headquarters may be necessary on occasion.
This is an opportunity to join a small collaborative, approachable, reliable, and flexibleteam of creative professionals that work together, as they share solution-focused ideas that grow the crucial direct-care workforce throughout the state of WA to sustainable levels. Specifically, you will develop and implement a marketing strategy and connect with external partners to promote career opportunities in long-term care and introduce others to careers in long-term care facilities and private homes, primarily as home care aides and nursing assistants.
Some of what you will be doing
Develop and manage complex communication plans, materials, and activities as part of a statewide communication campaignIdentify and implement short- and long-term communication goals for the HCS Workforce Development UnitResearch potential partners, including employers, workforce agencies, local governments, nonprofits and education entitiesCreate a communications calendar and work plan that includes marketing and advertising strategies, digital media strategies, paid and earned media, the development and distribution of informational resources, and other opportunities that engage audiencesSupport the HCS Workforce Development Unit's outreach efforts by marketing outreach opportunities, creating materials for outreach events and providing other supportDevelop communication tactics, resources (print, video, web, other), and messaging applicable to the WA state/local market's present and future workforce demographicsUse available tools/resources and data to determine if outreach efforts are successful and meeting objectivesResearch and incorporate what other organizations both within and outside of Washington State are doing to staff and retain long-term care professionalsOversee Caregiver Careers WA website content and conduct content audits to identify gaps and redundancies in the site content; coordinate with DSHS web services manager, developers and editors to implement usability and accessibility recommendations and improve and expand content and to ensure the Workforce website meets the needs of the teamFast forward 6 months: You have constructed clear expectations and roles with the HCS Workforce Development Unit. You have an active marketing plan through September 2025 in place. You are working on creative ways to sell the home care aide career path, increasing awareness of job opportunities, and sharing steps to enter the field.
And in 12 months, due to your marketing campaigns, new prospects are registering for home care aide training and licensing. You have developed a high level of workforce data that helps decision-makers understand the labor force's sustainability needs. You are collecting marketing data to determine campaign effectiveness and collaborating with external partners to overcome labor shortage obstacles.
Who should apply
Bachelor's degree* in communications, journalism, marketing, public relations, business administration, community relations, or a closely allied fieldAnd 5 years of experience in information, journalism, public relations, or a related field at an increasingly accountable level; concurrent work experience should include:Large-scale marketing campaigns, community relations, and outreach effortsConducting and interpreting research, identifying risks, developing community relations and outreach strategies to mitigate risk, and providing advice and guidance to senior managementAbility to determine the most effective methods and techniques to accomplish identified outcomes and identify untouched populations* Additional equivalent education and/or experience may substitute, year for year, for the education requirement.
Preferred knowledge, skills, and abilities
Graphic design and experience using Adobe Creative Suite applications, such as InDesign, Illustrator and PhotoShopProject or campaign managementUnderstand and interpret technical information related to long-term careExperience with or knowledge of workforce development or long-term care
Interested? Please list 3 professional references' contact information on your application and include your current resume and a cover letter explaining how your knowledge, skills, and abilities qualify you for this leadership role.
Our Department of Social and Health Services (DSHS) mission to Transform Lives requires that we come together with a sense of belonging, common purpose, shared values and meaningful work. It is crucial to our agency's mission that you bring an equity, anti-racism and social justice commitment to your work with DSHS. We strive to create greater access and affirming representation of the communities we serve, including Black, Indigenous and People of Color, people with physical, behavioral health, and intellectual disabilities, elders, LGBTQIA+ individuals, immigrants and refugees, and families building financial security.Questions about job number 09263? Contact
Supplemental Information
Prior to a new hire, a background check including criminal record history may be conducted. Information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the job. This announcement may be used to fill multiple vacancies. Employees driving on state business must have a valid driver's license. Employees driving a privately owned vehicle on state business must have liability insurance on the privately owned vehicle.
Washington State Department of Social and Health Services is an equal opportunity employer and does not discriminate in any area of employment, its programs or services on the basis of age, sex, sexual orientation, gender, gender identity/expression, marital status, race, creed, color, national origin, religion or beliefs, political affiliation, military status, honorably discharged veteran, Vietnam Era, recently separated or other protected veteran status, the presence of any sensory, mental, physical disability or the use of a trained dog guide or service animal by a person with a disability, equal pay or genetic information. Persons requiring accommodation in the application process or this job announcement in an alternative format may contact the Recruiter at (360) 725-5810. Applicants who are deaf or hard of hearing may call through Washington Relay Service by dialing 7-1-1 or 1-800-833-6384.
E-Verify® is a registered trademark of the U.S. Department of Homeland Security
More than Just a Paycheck!Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation.
We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. That's why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs.
Read about our benefits:The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time.
Note:
If the position offers benefits which differ from the following, the job posting should include the specific benefits.
Insurance BenefitsEmployees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state.
Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts.
To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs.
Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses.
Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction.
The Washington State Employee Assistance Program promotes the health and well-being of employees.
Retirement and Deferred CompensationState Employees are members of the Washington Public Employees' Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems' web site.
Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options.
Social SecurityAll state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system.
Public Service Loan ForgivenessIf you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program.
HolidaysFull-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year.
Note:
Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information.
Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday.
Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave.
Sick LeaveFull-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave.
Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday.
Vacation (Annual Leave)Full-time employees accrue vacation leave at the rates specified in (1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave.
Part-time employees accrue vacation leave hours in accordance with (1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment.
Pay status includes hours worked, time on paid leave and paid holiday.
As provided in , an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position. Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165.
Note:
Most agencies follow the civil service rules covering leave and holidays for
exempt
employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave.
Military LeaveWashington State supports members of the armed forces with 21 days paid military leave per year.
Bereavement LeaveMost employees whose family member or household member dies, are entitled to three (3) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave.
Additional LeaveLeave Sharing
Family and Medical Leave Act (FMLA)Leave Without Pay
Please visit the State HR Website for more detailed information regarding benefits.
Updated 12-31-2022