E&J Gallo
Sr. Manager - On-Premise Marketing
E&J Gallo, Modesto, California, United States, 95351
Sr. Manager - On-Premise Marketing
Location: Modesto, CA, US, 95354 Chicago, IL, US, 60613 Dallas, TX, US, 75201 Atlanta, GA, US, 30301 New York City, NY, US, 10010 Los Angeles, CA, US, 90001 Miami, FL, US, 33101
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Date: Aug 15, 2024
Company: E. & J. Gallo
Gallo Privacy Policy (https://performancemanager4.successfactors.com/doc/custom/Gallo/GalloJobApplicantPrivacyNotice_Nov23.pdf)
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
Summary
Plans, coordinates, and administers strategic priorities for commercial business unit on premise portfolio initiatives. Provides mentoring and coaching to team members in establishing and executing marketing strategies consistent with established P&L objectives. Builds strong collaborative partnerships with the commercial organization in order to ensure plans that will lead to successful execution within the onpremise channel. Acts as a subject matter expert for the Commercial BU in on premises. Participates in the development, refinement, and execution of OGSM customer brand level strategies, and advises the broader team regarding on-premise programming. Demonstrates expertise in the on-premise channel and teaches direct reports and cross-functional partners the necessary skills for success.
Essential Functions
Partners with leadership to develop/align on the strategic brand vision for OP Portfolio and develops on-premise focused portfolio-based initiatives to win in the channel.
Identifies opportunities to strengthen Gallo’s on-premise offering, partnering with the innovation team.
Participates in the development and execution of strategies in support of the OGSM’s.
Prioritizes on premise portfolio initiatives and ensures organizational focus on the highest priority areas.
Builds and maintains specific on-premise channel expertise to inform brand go to market strategy.
Acts as channel subject matter expert for the on-premise channel across the business unit.
In partnership with sales channel leader, identifies and develops initiatives to influence key influencers in the on-premise channel to drive brand awareness, trial and relevance.
Stays abreast market trends and recommends on-premise channel strategies on behalf of the business unit.
Guides and oversees analysis of data from internal and external data sources and market research to identify trends and opportunities and provides insights.
Collaborates with the BU and the commercial organization to develop and deploy advocacy programming to strengthen Gallo’s relationship and standing within the on-premise community.
In coordination with the Brand Manager, Commerce and Sales Planning, approves market/channel strategy.
Oversees initiatives for improving sales communication platforms, technologies and processes related to OP.
Develops, maintains and ensures adherence to annual A&P budget.
Work with appropriate partners from outside agencies to deliver programming and promotions that will increase visibility and execution within the on-premise channel.
In partnership with the Drive team, develops close relationships with Gallo Sales, key customers and distributor teams to ensure products across the brand portfolio are positively showcased and promoted.
Identifies category level research needs and approves brand specific research initiatives proposed by the brand teams.
Acts as the Outcome Owner through the agile marketing process.
Provides recommendations and input to the BU leadership team on category strategies & portfolio OGSMs.
Represents the business unit supporting marketing in cross functional and leadership forums and meetings.
Identifies and obtains staff capabilities needed to accomplish objectives.
Oversees projects that have short to long term focus.
Directs the development and implementation of standards and goals, ensuring they support the organization's business plans.
Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Minimum Qualifications
Master’s degree plus 8 years of finance, marketing, supply chain/supply planning, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of finance, marketing, supply chain/supply planning, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of Gallo brand marketing or sales experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of Gallo brand marketing or sales experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of finance, marketing, supply chain/supply planning, or sales experience reflecting increasing levels of responsibility.
Supervisory or managerial experience
Knowledge of on-premise channel including national account programming and sub channels.
2 years of experience in building brands in the on-premise channel.
Experience making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors.
Required to travel in the market 60% of the time.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
Preferred Qualifications
Master's degree plus 10 years of on-premise marketing experience reflecting increasing levels of responsibility.
Experience managing test and learn processes with cross-functional teams.
Experience successfully positioning products within highly-competitive categories; knowledge of how to synthesize research and information to create compelling marketing and advertising programs.
Experience inspiring the best from key support areas such as R&D, advertising agencies, and customers such as Sales.
Thorough knowledge of using packaging to create compelling competitive differentiation.
Experience with long-term brand building, as well as classic consumer packaged goods marketing and niche marketing where required.
Classical training in sophisticated marketing techniques, new product development and introduction, and brand building.
Experience reading, analyzing, and interpreting the most complex documents.
Experience responding effectively to the most sensitive inquiries or complaints.
Experience writing speeches and articles using original or innovative techniques or style.
Computer skill requirements include: intermediate MS Word, PowerPoint, Excel and database. Proficient in IRI, Brio and Spectra.
Skilled in applying advanced mathematical concepts such as exponents, logarithms, quadratic equations, or permutations.
Skilled in applying mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, or factor analysis.
Experience applying principles of logical or scientific thinking to a wide range of intellectual and practical problems.
Experience dealing with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases.
Experience dealing with a variety of abstract and concrete variables.
Experience working with all levels and functions within the company.
Gallo does not sponsor for employment-based visas for this position now or in the future.
Compensation
Hiring Salary Range: $143,500 - $215,300/Year
Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits
This position includes a competitive benefits package.
Please click here (https://est1933.sharepoint.com/:b:/s/DocumentHandler/JobDescriptions/EcnZSJt7fOtJmpl9NVTFKqMBRlz1yZ3QNgynJ3LiwVXmiA?e=Go0QJW) to view our full list of benefits or click here (https://app.altrulabs.com/player/209576) to watch our video.
To view a full job description, please click here.
Job Requisition ID: 104798
#LI-AJ1
BRA001
Recruiter: Adam Johnson
Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.
E-Verify Notice (https://performancemanager4.successfactors.com/doc/custom/Gallo/E-Verify.pdf)
Right to Work
Employee Polygraph Protection Act (https://performancemanager4.successfactors.com/doc/custom/Gallo/3-Employee_Polygraph_Protection_Act.pdf)
Apply now »
Location: Modesto, CA, US, 95354 Chicago, IL, US, 60613 Dallas, TX, US, 75201 Atlanta, GA, US, 30301 New York City, NY, US, 10010 Los Angeles, CA, US, 90001 Miami, FL, US, 33101
Apply now »
Date: Aug 15, 2024
Company: E. & J. Gallo
Gallo Privacy Policy (https://performancemanager4.successfactors.com/doc/custom/Gallo/GalloJobApplicantPrivacyNotice_Nov23.pdf)
Why Gallo?
With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.
Summary
Plans, coordinates, and administers strategic priorities for commercial business unit on premise portfolio initiatives. Provides mentoring and coaching to team members in establishing and executing marketing strategies consistent with established P&L objectives. Builds strong collaborative partnerships with the commercial organization in order to ensure plans that will lead to successful execution within the onpremise channel. Acts as a subject matter expert for the Commercial BU in on premises. Participates in the development, refinement, and execution of OGSM customer brand level strategies, and advises the broader team regarding on-premise programming. Demonstrates expertise in the on-premise channel and teaches direct reports and cross-functional partners the necessary skills for success.
Essential Functions
Partners with leadership to develop/align on the strategic brand vision for OP Portfolio and develops on-premise focused portfolio-based initiatives to win in the channel.
Identifies opportunities to strengthen Gallo’s on-premise offering, partnering with the innovation team.
Participates in the development and execution of strategies in support of the OGSM’s.
Prioritizes on premise portfolio initiatives and ensures organizational focus on the highest priority areas.
Builds and maintains specific on-premise channel expertise to inform brand go to market strategy.
Acts as channel subject matter expert for the on-premise channel across the business unit.
In partnership with sales channel leader, identifies and develops initiatives to influence key influencers in the on-premise channel to drive brand awareness, trial and relevance.
Stays abreast market trends and recommends on-premise channel strategies on behalf of the business unit.
Guides and oversees analysis of data from internal and external data sources and market research to identify trends and opportunities and provides insights.
Collaborates with the BU and the commercial organization to develop and deploy advocacy programming to strengthen Gallo’s relationship and standing within the on-premise community.
In coordination with the Brand Manager, Commerce and Sales Planning, approves market/channel strategy.
Oversees initiatives for improving sales communication platforms, technologies and processes related to OP.
Develops, maintains and ensures adherence to annual A&P budget.
Work with appropriate partners from outside agencies to deliver programming and promotions that will increase visibility and execution within the on-premise channel.
In partnership with the Drive team, develops close relationships with Gallo Sales, key customers and distributor teams to ensure products across the brand portfolio are positively showcased and promoted.
Identifies category level research needs and approves brand specific research initiatives proposed by the brand teams.
Acts as the Outcome Owner through the agile marketing process.
Provides recommendations and input to the BU leadership team on category strategies & portfolio OGSMs.
Represents the business unit supporting marketing in cross functional and leadership forums and meetings.
Identifies and obtains staff capabilities needed to accomplish objectives.
Oversees projects that have short to long term focus.
Directs the development and implementation of standards and goals, ensuring they support the organization's business plans.
Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Minimum Qualifications
Master’s degree plus 8 years of finance, marketing, supply chain/supply planning, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of finance, marketing, supply chain/supply planning, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of Gallo brand marketing or sales experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of Gallo brand marketing or sales experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of finance, marketing, supply chain/supply planning, or sales experience reflecting increasing levels of responsibility.
Supervisory or managerial experience
Knowledge of on-premise channel including national account programming and sub channels.
2 years of experience in building brands in the on-premise channel.
Experience making effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and boards of directors.
Required to travel in the market 60% of the time.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
Preferred Qualifications
Master's degree plus 10 years of on-premise marketing experience reflecting increasing levels of responsibility.
Experience managing test and learn processes with cross-functional teams.
Experience successfully positioning products within highly-competitive categories; knowledge of how to synthesize research and information to create compelling marketing and advertising programs.
Experience inspiring the best from key support areas such as R&D, advertising agencies, and customers such as Sales.
Thorough knowledge of using packaging to create compelling competitive differentiation.
Experience with long-term brand building, as well as classic consumer packaged goods marketing and niche marketing where required.
Classical training in sophisticated marketing techniques, new product development and introduction, and brand building.
Experience reading, analyzing, and interpreting the most complex documents.
Experience responding effectively to the most sensitive inquiries or complaints.
Experience writing speeches and articles using original or innovative techniques or style.
Computer skill requirements include: intermediate MS Word, PowerPoint, Excel and database. Proficient in IRI, Brio and Spectra.
Skilled in applying advanced mathematical concepts such as exponents, logarithms, quadratic equations, or permutations.
Skilled in applying mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, or factor analysis.
Experience applying principles of logical or scientific thinking to a wide range of intellectual and practical problems.
Experience dealing with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases.
Experience dealing with a variety of abstract and concrete variables.
Experience working with all levels and functions within the company.
Gallo does not sponsor for employment-based visas for this position now or in the future.
Compensation
Hiring Salary Range: $143,500 - $215,300/Year
Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
Perks & Benefits
This position includes a competitive benefits package.
Please click here (https://est1933.sharepoint.com/:b:/s/DocumentHandler/JobDescriptions/EcnZSJt7fOtJmpl9NVTFKqMBRlz1yZ3QNgynJ3LiwVXmiA?e=Go0QJW) to view our full list of benefits or click here (https://app.altrulabs.com/player/209576) to watch our video.
To view a full job description, please click here.
Job Requisition ID: 104798
#LI-AJ1
BRA001
Recruiter: Adam Johnson
Gallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.
Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.
E-Verify Notice (https://performancemanager4.successfactors.com/doc/custom/Gallo/E-Verify.pdf)
Right to Work
Employee Polygraph Protection Act (https://performancemanager4.successfactors.com/doc/custom/Gallo/3-Employee_Polygraph_Protection_Act.pdf)
Apply now »