Director of Retail Marketing

Fulltime, Staff PositionSalary: ~$115KHybrid: Tue, Wed, Thur onsite; work from home Mon and FriLocation: Ft Lauderdale, FLOnly people with a fashion background will be considered. This is an apparel brand.This is your change to execute on big, strategic, creative ideas! This is a company that design apparel for medical professionals but they are looking to fuel the industry with a blast of creativity!ABOUT THE ROLEAs a Director of Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive in-store/brick and mortar, ecommerce and B2B sales, revenue growth, enhance brand visibility, and optimize the customer experience. You will work with an in-house team of creative, social, SEO, ecommerce, and sales. You will report to a VP of Marketing and help to lead a team of marketing professionals, collaborate closely with cross-functional departments, and leverage data-driven insights to innovate and execute effective marketing campaigns that align with organizational objectives.WHAT YOU'LL DODevelop and implement marketing strategies to drive foot traffic, achieve sales targets, increase market share, improve customer engagement, and strengthen brand positioning within brick and mortar stores.Create and execute marketing campaigns and promotions designed to attract customers to the store, promote specific products or services, and drive sales. This may include coordinating signage, displays, product demonstrations, and other promotional activities within the store.Conduct market research, analyze industry trends, and identify opportunities for growth and differentiation within the retail landscape.Analyze sales data, customer feedback, and other metrics to evaluate the effectiveness of in-store marketing initiatives and identify opportunities for optimization. Track KPIs, such as sales conversion rates, customer traffic, and average transaction value, and using insights to refine marketing strategies (email/SMS/social etc.).Work with the Ecommerce Division to ensure the alignment of messaging, creative assets, and branding within the retail environment across all marketing channels.Lead a team responsible for implementing in-store marketing initiatives, providing guidance, support, and mentorship to ensure the successful execution of strategies. This includes setting goals, allocating resources, and fostering a collaborative and creative work environment that encourages idea generation/experimentation and a results-driven environment.Collaborate with various departments, including merchandising, creative, operations, and store management, to ensure alignment and coordination of in-store marketing initiatives with overall business objectives including new product launches.WHAT YOU'LL BRINGBS/BA Degree - Marketing, Public Relations, or Project Management5+ years of experience in retail and ecommerce marketing, with at least 3 years in a leadership role - some B2B is preferredProven track record of developing successful in-store retail marketing solutions and consistently delivers them on-time/on-budgetEmail Marketing & Social Media Marketing ExperienceAdvanced Project Management (Utilize Workfront/Attask)Strategic Planning and Execution Expert: plan and manage at both strategic and operational levels as related to sales, marketing, and business (competitive) strategy