Marketing Communications Specialist (MARKETING SPEC 2)

Apply for Job Job ID 71777Location DavisFull/Part Time Full TimeAdd to Favorite Jobs Email this JobDepartment Description

Job SummaryUnder the supervision of Assistant Director of Marketing, the Marketing Communications Specialist is primarily responsible for planning, developing and implementing the email and social media communication plans on behalf of the Robert and Margrit Mondavi Center for the Performing Arts. The Marketing Communications Specialist will create email campaigns that drive awareness, ticket sales and/or memberships; segment and pull lists from the database; and adhere to the brand guidelines of the organization. The incumbent will oversee a Mondavi Center social media content calendar, implementing social media strategy in support of organizational objectives, community management, and social media engagement, inclusive of conceptualizing, researching, writing, and editing content. The Communications Specialist will monitor trends and track social media and email performance, provide reporting, and make tactical adjustments, as necessary, to meet stated objectives. This position will also provide administrative support, as needed, and collaborate with UC Davis marketing student employees. Attend a selection of Mondavi Center performances, special events and other artist- and campus-related activities to capture social media content and represent the Mondavi Center Marketing Department.Apply By DateAugust 30th 2024QualificationsMinimum QualificationsFor full consideration, applicants are encouraged to upload license, certification and/or educational degree if required of the position.Bachelor's degree in marketing, communications, or related field and/or 2 years of relevant experience.Experience using email marketing software, segmented list building, and knowledge of best practices for the design, implementation and measurement of effective email campaigns.Experience with social media marketing, inclusive of developing and executing social media strategies, staying current on best practices, and using social media scheduling and reporting tools and content calendars.Solid knowledge of marketing principles, concepts, strategies and best practices.Excellent writing, editing, and proofreading skills.Ability to take initiative and work under the pressure of deadlines, managing numerous projects simultaneously with careful attention to details and deadlines.Solid written, verbal, interpersonal communications, active listening and political acumen skills to interact effectively with a culturally diverse workforce and constituency, including patrons, students, staff, faculty, donors, alumni and administrators.Preferred QualificationsExperience and knowledge of performing arts, including trends and performing artists in music, dance, and theater.Experience using project management and database software.Experience and knowledge of performing arts, including trends and performing artists in music, dance, and theater.Experience using project management and database software.Key Responsibilities35% - Email CommunicationsDesign and create email campaigns that drive awareness, ticket sales and/or memberships for Mondavi Center. Manage pre-show and post-show email program. Implement targeted email surveys, as needed. Work within the database to pull and segment lists needed for email campaigns. Adhere to Mondavi Center brand standards.25% - Social MediaOversee a Mondavi Center social media content calendar. Plan and implement social media strategy, including conceptualizing, writing, and editing content, developing social media campaigns in support of organizational objectives, community management, and social media engagement. Monitor, respond if necessary, and report on engagement and trends of Mondavi Center social media platforms. Develop tactics to grow and engage online audiences via major social media channels and work with Mondavi Center marketing staff and student employees to assist in achieving social media goals and objectives. Adhere to UC Davis editorial, brand, accessibility and inclusivity standards found at https://communicationsguide.ucdavis.edu as appropriate.15% - Support Communications Team in Strategy and PlanningProvide consultation and support regarding all aspects of Mondavi Center communications including developing strong communications strategies that effectively deliver the desired message, including written, visual, digital, and electronic communications. Assist in keeping content updated on the Mondavi Center website.15% - Administrative and Other DutiesUtilize project management tools to assist in scheduling out tasks. Coordinate digital media assets and deliver to media partners. Maintain task list, archive jobs, and provide specific project updates, including timeline, progress, expenses and plans for follow up. Contribute to upkeep of the Marketing area, helping with other tasks as needed. Attend a selection of Mondavi Center performances, special events and other artist- and campus-related activities to capture social media content and represent the Mondavi Center Marketing Department.10% - MeasurementIn coordination with Assistant Director of Marketing and the Assistant Director of Business Intelligence, employ measurement and success metrics to benchmark efforts. Implement improvements based on current analytics to support the work being done in social media and email communication.Department OverviewLocated on the campus of one of the great research universities in the nation, the Mondavi Center is the premier performing arts venue in the Sacramento region. Each year, it presents speakers and artists from around the world and the nation, including leading musicians in classical music, jazz, world and roots music; modern dance, cirque and theater arts. The Mondavi Center team is built around a passion for the power of the arts expressed in its mission ("Illuminate. Educate. Connect.") and vision ("A campus and community where the arts are an indispensable part of life for all.") The Mondavi Center embraces and values diversity, equity, and inclusion (DEI). We are committed to employing and retaining a diverse workforce and have programs and policies in place to ensure all employees can succeed regardless of race, color, national origin, religion, sex, gender expression, gender identity, gender transition status, pregnancy, physical or mental disability, medical condition, genetic information, ancestry, marital status, age, sexual orientation, citizenship or service in the uniformed services, including protected veterans. In acknowledgment of historical and current injustices faced by marginalized members of our global UC Davis community, we are firmly committed to supporting our Principles of Community and applying tenets of diversity, equity, and inclusion into every aspect of our everyday work and organizational culture.Position InformationSalary or Pay Range: $26.82/hr. - $47.61/hr.

- This position is subject to a departmental budgeted range of: $26.82/hr. - $35.91/hr.; commensurate with education and experience.Salary Frequency: Bi-WeeklySalary Grade: 19UC Job Title: MARKETING SPEC 2Number of Positions: 1Appointment Type: CareerPercentage of Time: Full-Time, 100%Shift Hours: Manager will adviseLocation: Davis, CA.Union Representation: NoBenefits Eligible:

YesHybrid/Remote/On-Site: On-SiteBenefitsOutstanding benefits and perks are among the many rewards of working for the University of California. UC Davis offers a full range of benefits, resources and programs to help you bring your best self to work, as well as to help you and your family achieve your health, wellness, financial and career goals. Learn more about the benefits and eligibility rules by visiting

Benefits Summary for UC Davis Health Employees

or

Benefits Summary for UC Davis Employees

and our

Benefits Page

.If you are represented by a union, benefits are negotiated between the University of California (UC) and your union and finalized in a contract. Read your bargaining unit's employment contract, stay abreast of current negotiations and learn about collective bargaining at UC:

https://ucnet.universityofcalifornia.edu/labor/bargaining-units/index.htmlHigh quality and low-cost medical plans to choose from to fit your family's needsFor eligible roles, UC pays for Dental and Vision insurance premiums for you and your familyExtensive leave benefits including Pregnancy and Parental Leave, Family & Medical LeavePaid Holidays annually as stipulated in the UC Davis Policies or Collective Bargaining AgreementPaid Time Off/Vacation/Sick Time as stipulated in the UC Davis Policies or Collective Bargaining AgreementContinuing Education (CE) allowance and Education Reimbursement Program as stipulated in the UC Davis Policies or Collective Bargaining AgreementAccess to free professional development courses and learning opportunities for personal and professional growthWorkLife and Wellness programs and resourcesOn-site Employee Assistance Program including access to free mental health servicesSupplemental insurance offered including additional life, short/long term disability, pet insurance and legal coveragePublic Service Loan Forgiveness (PSFL) Qualified Employer & Student Loan Repayment Assistance Program for qualified rolesRetirement benefit options for eligible roles including Pension and other Retirement Saving Plans. More information on our retirement benefits can be found hereUC Davis cares about building a community, which is why we provide resources to enhance diversity, equity and inclusion as well as Employee Resource Groups (ERGs) to support our staffPhysical DemandsSit at computer for prolonged periods of time.Vision sufficient to proofread critical printing materials and distinguish colors with great accuracy.Eye-hand coordination and dexterity to trim and assemble mock ups and final design pieces.Work EnvironmentUC Davis is a smoke and tobacco free campus effective January 1, 2014. Smoking, the use of smokeless tobacco products, and the use of unregulated nicotine products (e-cigarettes) will be strictly prohibited on any UC Davis owned or leased property, indoors and outdoors, including parking lots and residential space.https://ucdavispolicy.ellucid.com/documents/view/271Valid CA driver's license to travel to off-site vendors.Work flexible schedule and occasional overtime including evenings, weekends and holidays to meet operational needs.Special RequirementsBackground CheckThis position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.Diversity, Equity, Inclusion and BelongingAt UC Davis, we're solving life's most urgent challenges to bring a fuller, healthier, and more resilient world within reach. We grow from every challenge we take on and we don't just maintain - we improve. We recognize that creating an inclusive and intellectually vibrant organization means understanding and valuing both our individual differences and our common ground. The most comprehensive solutions come from the most diverse minds, and you belong here. As you consider joining UC Davis, please explore our Principles of Community, our Clinical Strategic Plan and strategic vision for research and education, and our latest efforts to outgrow the expected. The University of California, Davis is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.For the University of California's Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20.For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination.Because we want you to be seen, our recruiting process at UC Davis fosters authenticity, diversity, and inclusion. Studies have shown that some people may not apply to jobs unless they meet every single qualification. Each unique role at UC Davis has a set of requirements and you could be perfect for this role, or you could be perfect for the next role! Don't meet all the requirements? We still encourage you to apply! #YouBelongHere