Immunocore
Director, Product Marketing (US)
Immunocore, Rockville, Maryland, us, 20849
Location of role:
RockvilleAbout the Company:
Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases, and autoimmune disease. Our leaders in R&D are internationally recognized as some of the biotech industry’s most successful drug developers. We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients.Key Responsibilities:Lead the overall brand strategy and specifically, the Health Care Provider (HCP) strategy and executional plan for the metastatic uveal market.Develop and drive, alongside a cross-functional team, a robust commercial strategy that meets the brand ambition for KIMMTRAK in mUM.Collaborate closely and provide strategic direction to cross-functional groups (e.g., Regional marketing, Analytics/Insights, Access, Medical, Sales, Training, Regulatory) for the development and implementation of both strategic and execution plans.Represent the US at KIMMTRAK Global Product Team.Monitor brand performance and provide input into forecasting and expenses.Lead the creation of new HCP focused field resources for the metastatic uveal melanoma market.Field execution, including point for field meetings, developing Health Care Provider (HCP) messaging, and targeting.Collaborate with Access team members in developing and communicating key aspects of the product's value proposition to key stakeholders.Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.Develop and deliver key brand presentations to leadership and the field organization.Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.Assess investment viability of programs based on anticipated value/impact and formulate recommendations for future plans based on findings.Develop annual budget and track expenses through the year.Escalate issues that represent significant barriers to execution and/or business impact.Think innovatively, challenge the status quo, and gain sponsorship/support within the company to address gaps.Education Requirement:Required: Bachelor's degree (BA/BS)Preferred: Master's degree (MBA/MS)Required Experience and Skills:Minimum 10 years of experience in the US pharmaceutical/biotech industry.Oncology launch experience (IV drugs specifically); Rare/Orphan experience also desired.Core marketing experience including strategy development, tactical execution, performance tracking, and competitive planning.Strong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skills.Documented examples of uncovering new growth opportunities by exploring the “why’s” of HCP prescribing behavior.Strength in managing complexity and multiple competing priorities.Experience influencing without direct authority and working successfully with cross-functional teams and multiple agency partners.Requires up to 20% travel, including some weekends.Preferred Experience and Skills:Experience in the melanoma market.US customer-facing experience (sales, sales leadership, etc.).Basic understanding of how US oncology buy and bill for IV drugs operate and its influence on treatment decisions.Leading development of strategic/tactical plans and budget management.Excels when addressing ambiguity, working outside existing processes or structures.The position will be based in Rockville, MD and will report to the VP, Head of US Commercial.
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RockvilleAbout the Company:
Immunocore (NASDAQ: IMCR) is a pioneering, commercial-stage T cell receptor biotechnology company whose purpose is to develop and commercialize a new generation of transformative medicines which address unmet patient needs in oncology, infectious diseases, and autoimmune disease. Our leaders in R&D are internationally recognized as some of the biotech industry’s most successful drug developers. We strive to create a diverse and inclusive workplace, while seeking talented individuals to work with us across the many functions that will allow us to deliver new medicines to transform the lives of patients.Key Responsibilities:Lead the overall brand strategy and specifically, the Health Care Provider (HCP) strategy and executional plan for the metastatic uveal market.Develop and drive, alongside a cross-functional team, a robust commercial strategy that meets the brand ambition for KIMMTRAK in mUM.Collaborate closely and provide strategic direction to cross-functional groups (e.g., Regional marketing, Analytics/Insights, Access, Medical, Sales, Training, Regulatory) for the development and implementation of both strategic and execution plans.Represent the US at KIMMTRAK Global Product Team.Monitor brand performance and provide input into forecasting and expenses.Lead the creation of new HCP focused field resources for the metastatic uveal melanoma market.Field execution, including point for field meetings, developing Health Care Provider (HCP) messaging, and targeting.Collaborate with Access team members in developing and communicating key aspects of the product's value proposition to key stakeholders.Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.Develop and deliver key brand presentations to leadership and the field organization.Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand’s stated objectives.Assess investment viability of programs based on anticipated value/impact and formulate recommendations for future plans based on findings.Develop annual budget and track expenses through the year.Escalate issues that represent significant barriers to execution and/or business impact.Think innovatively, challenge the status quo, and gain sponsorship/support within the company to address gaps.Education Requirement:Required: Bachelor's degree (BA/BS)Preferred: Master's degree (MBA/MS)Required Experience and Skills:Minimum 10 years of experience in the US pharmaceutical/biotech industry.Oncology launch experience (IV drugs specifically); Rare/Orphan experience also desired.Core marketing experience including strategy development, tactical execution, performance tracking, and competitive planning.Strong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skills.Documented examples of uncovering new growth opportunities by exploring the “why’s” of HCP prescribing behavior.Strength in managing complexity and multiple competing priorities.Experience influencing without direct authority and working successfully with cross-functional teams and multiple agency partners.Requires up to 20% travel, including some weekends.Preferred Experience and Skills:Experience in the melanoma market.US customer-facing experience (sales, sales leadership, etc.).Basic understanding of how US oncology buy and bill for IV drugs operate and its influence on treatment decisions.Leading development of strategic/tactical plans and budget management.Excels when addressing ambiguity, working outside existing processes or structures.The position will be based in Rockville, MD and will report to the VP, Head of US Commercial.
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