TikTok
Global Product Marketing Manager - Sponsorships
TikTok, Los Angeles, California, United States, 90079
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. The Global Brand & Video Solutions Team at TikTok is dedicated to empowering businesses worldwide to achieve their branding goals with flexibility, efficiency, and creativity.
Role Overview:As the Product Marketing Manager for Sponsorships on the Global Brand & Video Solutions team, you will play a pivotal role in shaping the global go-to-market strategy and product roadmap for TikTok's premium sponsorship products.
Key Responsibilities:
Strategic Planning:
Collaborate with cross-functional stakeholders to identify key gaps and develop strategic directions for our sponsorship product and packaged offerings.Market Understanding:
Utilize your expertise in premium video and sponsorship products to craft strategies and analyze market trends.Go-to-Market Strategy:
Define clear go-to-market strategies for TikTok's global sponsorship programs.Cross-Functional Collaboration:
Work closely with Partnerships, Product, Sales, and Marketing leadership to set long-term objectives.Product Expertise:
Develop a deep understanding of TikTok's video advertising products and leverage these insights to enhance product offerings.
Qualifications
Minimum Qualifications:
BA/BS degree or above.4+ years of product marketing or product management experience with premium video ads or custom programs.3+ years of experience in the digital advertising industry, preferably at a platform or media company.
Preferred Qualifications:
Strong knowledge of brand advertising objectives.Proficiency in product, sales, and marketing processes.Ability to craft compelling multi-product narratives.Strategic mindset with the capacity to drive large, complex go-to-market initiatives.Excellent communication, organizational, and analytical skills.
Job Information:The base salary range for this position in the selected city is $148800 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match. In addition to Flexible Spending Account (FSA) Options.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. The Global Brand & Video Solutions Team at TikTok is dedicated to empowering businesses worldwide to achieve their branding goals with flexibility, efficiency, and creativity.
Role Overview:As the Product Marketing Manager for Sponsorships on the Global Brand & Video Solutions team, you will play a pivotal role in shaping the global go-to-market strategy and product roadmap for TikTok's premium sponsorship products.
Key Responsibilities:
Strategic Planning:
Collaborate with cross-functional stakeholders to identify key gaps and develop strategic directions for our sponsorship product and packaged offerings.Market Understanding:
Utilize your expertise in premium video and sponsorship products to craft strategies and analyze market trends.Go-to-Market Strategy:
Define clear go-to-market strategies for TikTok's global sponsorship programs.Cross-Functional Collaboration:
Work closely with Partnerships, Product, Sales, and Marketing leadership to set long-term objectives.Product Expertise:
Develop a deep understanding of TikTok's video advertising products and leverage these insights to enhance product offerings.
Qualifications
Minimum Qualifications:
BA/BS degree or above.4+ years of product marketing or product management experience with premium video ads or custom programs.3+ years of experience in the digital advertising industry, preferably at a platform or media company.
Preferred Qualifications:
Strong knowledge of brand advertising objectives.Proficiency in product, sales, and marketing processes.Ability to craft compelling multi-product narratives.Strategic mindset with the capacity to drive large, complex go-to-market initiatives.Excellent communication, organizational, and analytical skills.
Job Information:The base salary range for this position in the selected city is $148800 - $232644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match. In addition to Flexible Spending Account (FSA) Options.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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