World Surf League
Manager, Ad Operations
World Surf League, Los Angeles, California, United States, 90079
The World Surf League is seeking a technical Manager, Ad Operations to lead traffic, delivery and programmatic sales/yield for its digital platforms - including worldsurfleague.com, the WSL iOS and Android mobile apps, and the WSL OTT apps (Apple TV, Samsung TV, Roku). This is an exciting opportunity to own Ad Ops & Yield for a global League with a unique, digital-first approach to live sports. It offers value exposure to WSL's sales and engineering teams, agency partners, programmatic and digital vendors, and live ops crew. This role reports directly into our SVP, Revenue Operations & Merchandise. The role sits in our WSL in El Segundo, CA- however we are open to a remote employee should the right candidate be located outside of Los Angeles.
Responsibilities include (but not limited to):
Digital Ad Traffic
End to end ad traffic including line item setup and QA in Google Ad Manager (GAM) for both livestreams and on-demand contentNight and weekends sometimes requiredBoth display and video traffic includedExperience with line item QA and troubleshooting; owns the QA processScreenshot generationProgrammatic Sales Operations
Working directly with programmatic demand partners and building regular meeting cadence with all partners to optimize technical performanceYield analysis & ongoing price floor optimizationOptimizing ad requests to maximize fillProactively look for new opportunities to scale demand and performance in the programmatic spaceOpportunity to pursue PG or PMP sales if desiredAd Product Development & Improvement
Working closely with the WSL product team and engineers, continuously improve the WSL ad product; focus areas to include:
First party data product buildout using new CDPEvaluating and optimizing ad UX across the site and appsImproving targeting capability across the site and appsRecommending & implementing yield improvement solutions like ad block recovery, etc.Recommending & implementing new / improved ad units across the site and appsQualifications:
Ideally 3+ years of experience with a major digital publisherDeep experience with Google Ad ManagerWorking knowledge of HTMLExperience with debugging tools (e.g. Charles)Experience working with a variety of creative types including video, display, rich display, HTML5, etc.Experience working with development and engineering teamsLivestreaming experience and live ops experience a major plusYield management analysis & experience a major plusExperience with header bidding in both video and displayProgrammatic sales experience / PMP or PG deal management a major plusPersonal Attributes:
Above all, integrity and honestyEntrepreneurial; willingness to work independently with the best business practices in mindAn exceptional work ethicExceptional attention to detailMasterful organizational skillsAn enthusiasm for coaching, teaching and the development of peopleOptimism and energy for the brand and its futureAn open and collaborative natureA high degree of self-awareness of one's own personal style, strengths and weaknesses and motivational triggers.Intellectual curiosity and enthusiasm for learning.Action Oriented-enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available.
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
Salary Range: $85,000.00- $100,000.00 based on relevant experience
Responsibilities include (but not limited to):
Digital Ad Traffic
End to end ad traffic including line item setup and QA in Google Ad Manager (GAM) for both livestreams and on-demand contentNight and weekends sometimes requiredBoth display and video traffic includedExperience with line item QA and troubleshooting; owns the QA processScreenshot generationProgrammatic Sales Operations
Working directly with programmatic demand partners and building regular meeting cadence with all partners to optimize technical performanceYield analysis & ongoing price floor optimizationOptimizing ad requests to maximize fillProactively look for new opportunities to scale demand and performance in the programmatic spaceOpportunity to pursue PG or PMP sales if desiredAd Product Development & Improvement
Working closely with the WSL product team and engineers, continuously improve the WSL ad product; focus areas to include:
First party data product buildout using new CDPEvaluating and optimizing ad UX across the site and appsImproving targeting capability across the site and appsRecommending & implementing yield improvement solutions like ad block recovery, etc.Recommending & implementing new / improved ad units across the site and appsQualifications:
Ideally 3+ years of experience with a major digital publisherDeep experience with Google Ad ManagerWorking knowledge of HTMLExperience with debugging tools (e.g. Charles)Experience working with a variety of creative types including video, display, rich display, HTML5, etc.Experience working with development and engineering teamsLivestreaming experience and live ops experience a major plusYield management analysis & experience a major plusExperience with header bidding in both video and displayProgrammatic sales experience / PMP or PG deal management a major plusPersonal Attributes:
Above all, integrity and honestyEntrepreneurial; willingness to work independently with the best business practices in mindAn exceptional work ethicExceptional attention to detailMasterful organizational skillsAn enthusiasm for coaching, teaching and the development of peopleOptimism and energy for the brand and its futureAn open and collaborative natureA high degree of self-awareness of one's own personal style, strengths and weaknesses and motivational triggers.Intellectual curiosity and enthusiasm for learning.Action Oriented-enjoys working hard and looks for challenges; able to act and react as necessary, even if limited information is available.
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
Salary Range: $85,000.00- $100,000.00 based on relevant experience