Born Primitive LLC
Email & SMS Marketing Manager
Born Primitive LLC, Virginia Beach, Virginia, us, 23450
Company: Born Primitive (www.BornPrimitive.com)
Location: Virginia Beach, VA
Position: Full Time Onsite
Hours: Monday – Friday 9:00am – 5:00pm
Are you looking for a meaningful and fulfilling career with a dynamic and collaborative team and exceptional work-life balance? If so, Born Primitive may be the place for you!
As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs. By extension our employees are a reflection of these values.
APPLICANTS MUST BE ABLE TO WORK IN PERSON ON-SITE
Position Summary/Objective:
The Email & SMS Marketing Manager will spearhead campaign strategy and execution across multiple countries and platforms on behalf of Born Primitive. This role will play a crucial part in defining and implementing Email and SMS marketing strategies with a global reach. The responsibilities for the Email & SMS Marketing Manager will encompass managing subscription campaigns, overseeing automated flows, and executing promotional emails from strategy to implementation, all grounded in the best practices of e-commerce.
Responsibilities
Manage Email/SMS strategy and execution for all brands across the US and International marketsBuild Email/SMS campaigns and optimize new and existing flows using Klaviyo / Recart to engage with existing customers (retention) and attract new ones (acquisition)Identify and define customer segments, and individually tailor campaigns to maximize performance and achieve KPIsAudit customer segments on a regular basis to eliminate low-quality or non-performing leads/segmentsCollaborate with cross-functional teams, including Marketing, Creative and Product, to ensure cohesive campaign executionEstablish KPIs for campaigns, flows and specific segments that are aligned with larger business objectivesAnalyze Email/SMS data and report regularly to senior leadershipApply analysis insights to future Email/SMS strategy and campaignsQualifications
Bachelor’s Degree5+ years’ experience with marketing automation platforms (Klaviyo Preferred)5+ years’ experience building, executing, and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand(s)5+ years’ experience using analytical tools to measure performance, identify opportunities for improvement, and apply insights to future campaigns5+ years’ experience using customer research, data and metrics to identify trends, generate forecasts, and assess the efficacy of various programs and campaignsProven experience presenting metrics and progress to goal to senior leadershipExperience in Adobe Creative Suite (Preferred)Excellent communication, organizational, and analytical skillsStrategic self-starterPhysical Requirements:This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs, and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs, work in extreme conditions (heat/cold), and/or travel on a voluntary basis.
How You Will Be Rewarded:
Competitive SalaryGenerous Paid Time Off, including Christmas Eve through New Year’s Day OffPaid Sick TimeBenefits – Medical, Dental, Vision, including Company Paid Life InsuranceSupplemental/Voluntary Insurance Plans through Aflac401(k) Plan with Company MatchingClothing StipendBorn Primitive Free Gym Membership
Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.
Location: Virginia Beach, VA
Position: Full Time Onsite
Hours: Monday – Friday 9:00am – 5:00pm
Are you looking for a meaningful and fulfilling career with a dynamic and collaborative team and exceptional work-life balance? If so, Born Primitive may be the place for you!
As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs. By extension our employees are a reflection of these values.
APPLICANTS MUST BE ABLE TO WORK IN PERSON ON-SITE
Position Summary/Objective:
The Email & SMS Marketing Manager will spearhead campaign strategy and execution across multiple countries and platforms on behalf of Born Primitive. This role will play a crucial part in defining and implementing Email and SMS marketing strategies with a global reach. The responsibilities for the Email & SMS Marketing Manager will encompass managing subscription campaigns, overseeing automated flows, and executing promotional emails from strategy to implementation, all grounded in the best practices of e-commerce.
Responsibilities
Manage Email/SMS strategy and execution for all brands across the US and International marketsBuild Email/SMS campaigns and optimize new and existing flows using Klaviyo / Recart to engage with existing customers (retention) and attract new ones (acquisition)Identify and define customer segments, and individually tailor campaigns to maximize performance and achieve KPIsAudit customer segments on a regular basis to eliminate low-quality or non-performing leads/segmentsCollaborate with cross-functional teams, including Marketing, Creative and Product, to ensure cohesive campaign executionEstablish KPIs for campaigns, flows and specific segments that are aligned with larger business objectivesAnalyze Email/SMS data and report regularly to senior leadershipApply analysis insights to future Email/SMS strategy and campaignsQualifications
Bachelor’s Degree5+ years’ experience with marketing automation platforms (Klaviyo Preferred)5+ years’ experience building, executing, and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting for an established brand(s)5+ years’ experience using analytical tools to measure performance, identify opportunities for improvement, and apply insights to future campaigns5+ years’ experience using customer research, data and metrics to identify trends, generate forecasts, and assess the efficacy of various programs and campaignsProven experience presenting metrics and progress to goal to senior leadershipExperience in Adobe Creative Suite (Preferred)Excellent communication, organizational, and analytical skillsStrategic self-starterPhysical Requirements:This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs, and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs, work in extreme conditions (heat/cold), and/or travel on a voluntary basis.
How You Will Be Rewarded:
Competitive SalaryGenerous Paid Time Off, including Christmas Eve through New Year’s Day OffPaid Sick TimeBenefits – Medical, Dental, Vision, including Company Paid Life InsuranceSupplemental/Voluntary Insurance Plans through Aflac401(k) Plan with Company MatchingClothing StipendBorn Primitive Free Gym Membership
Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.