CytoVale
Director of Marketing
CytoVale, South San Francisco, California, us, 94083
About Cytovale
Headquartered in San Francisco, CA, Cytovale is a dynamic, late-stage startup
focused on developing a faster, more insightful way to diagnose fast-moving and
immune-mediated diseases. Cytovale's IntelliSep test is pioneering a new way of
quickly and accurately analyzing white blood cells to stratify a patient's risk of
sepsis. The test simply and clearly determines sepsis probability using a
biomechanical evaluation of white blood cells collected from a standard blood
draw, generating results in under 10 minutes. This gives physicians information
when they need it most, allowing them to confidently triage suspected sepsis
patients quickly and spend more time with those in greatest need. It also helps
strained health systems prevent unnecessary treatment, preserve valuable
resources, and improve compliance with SEP-1 guidelines.
What We Will Work On
We are hiring a Director of Marketing to help lead marketing efforts for the novel
IntelliSep sepsis test. This will be a highly visible position with exposure to
executive leadership within the organization and key opinion leaders within the
sepsis space. The Director of Marketing will play a critical role in shaping the
strategy and execution of marketing initiatives that drive market adoption and
growth.
Position Summary
The Director of Marketing will be responsible for developing and executing
comprehensive marketing strategies that drive product adoption and market
penetration in the acute care hospital sector. This role requires a seasoned
marketing professional with a strong background in enterprise-level marketing,
product launch, omnichannel promotions, and experience in managing disruptive
technologies. The ideal candidate will be a strategic thinker with a proven track
record in leading marketing teams, collaborating across functions, and driving
successful outcomes in a startup environment.
Key Responsibilities
Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals.Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.Ensure all marketing activities are patient-centric and aligned with the company's mission and values.Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.Foster a "yes we can" mindset within the team, promoting collaboration and innovative problem-solving.Qualifications
Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector.Proven experience in leading successful product launches and omnichannel promotional campaigns.Strong background in strategy development, pricing, segmentation, targeting, and positioning.Experience managing disruptive technologies in a startup environment.Demonstrated ability to lead and develop high-performing teams.Proficiency with Microsoft Office and marketing automation tools.Ability to travel 25%-35% of the time.MBA preferred.Desired Attributes
Hardworking and understands the demands of working in a startup environment.Patient-centric mindset with a focus on improving healthcare outcomes.Highly collaborative and able to work effectively across departments.Strategic thinker with a hands-on approach to problem-solving.Detail-oriented, with a focus on testing, measuring, and optimizing marketing tactics.Strong communication and interpersonal skills, with the ability to compromise and negotiate effectively.Why Join Us?
Be part of a mission-driven organization that is making a real impact on patient care.Work in a dynamic startup environment with opportunities for growth and innovation.Collaborate with a passionate and dedicated team of professionals.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter
outlining their relevant experience and why they are a good fit for this role.
Headquartered in San Francisco, CA, Cytovale is a dynamic, late-stage startup
focused on developing a faster, more insightful way to diagnose fast-moving and
immune-mediated diseases. Cytovale's IntelliSep test is pioneering a new way of
quickly and accurately analyzing white blood cells to stratify a patient's risk of
sepsis. The test simply and clearly determines sepsis probability using a
biomechanical evaluation of white blood cells collected from a standard blood
draw, generating results in under 10 minutes. This gives physicians information
when they need it most, allowing them to confidently triage suspected sepsis
patients quickly and spend more time with those in greatest need. It also helps
strained health systems prevent unnecessary treatment, preserve valuable
resources, and improve compliance with SEP-1 guidelines.
What We Will Work On
We are hiring a Director of Marketing to help lead marketing efforts for the novel
IntelliSep sepsis test. This will be a highly visible position with exposure to
executive leadership within the organization and key opinion leaders within the
sepsis space. The Director of Marketing will play a critical role in shaping the
strategy and execution of marketing initiatives that drive market adoption and
growth.
Position Summary
The Director of Marketing will be responsible for developing and executing
comprehensive marketing strategies that drive product adoption and market
penetration in the acute care hospital sector. This role requires a seasoned
marketing professional with a strong background in enterprise-level marketing,
product launch, omnichannel promotions, and experience in managing disruptive
technologies. The ideal candidate will be a strategic thinker with a proven track
record in leading marketing teams, collaborating across functions, and driving
successful outcomes in a startup environment.
Key Responsibilities
Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption.Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within acute care hospitals.Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.Ensure all marketing activities are patient-centric and aligned with the company's mission and values.Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.Foster a "yes we can" mindset within the team, promoting collaboration and innovative problem-solving.Qualifications
Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the acute care hospital sector.Proven experience in leading successful product launches and omnichannel promotional campaigns.Strong background in strategy development, pricing, segmentation, targeting, and positioning.Experience managing disruptive technologies in a startup environment.Demonstrated ability to lead and develop high-performing teams.Proficiency with Microsoft Office and marketing automation tools.Ability to travel 25%-35% of the time.MBA preferred.Desired Attributes
Hardworking and understands the demands of working in a startup environment.Patient-centric mindset with a focus on improving healthcare outcomes.Highly collaborative and able to work effectively across departments.Strategic thinker with a hands-on approach to problem-solving.Detail-oriented, with a focus on testing, measuring, and optimizing marketing tactics.Strong communication and interpersonal skills, with the ability to compromise and negotiate effectively.Why Join Us?
Be part of a mission-driven organization that is making a real impact on patient care.Work in a dynamic startup environment with opportunities for growth and innovation.Collaborate with a passionate and dedicated team of professionals.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter
outlining their relevant experience and why they are a good fit for this role.