Elmington
Director of Marketing
Elmington, Nashville, Tennessee, United States, 37247
POSITION SUMMARY
The Director of Marketing for EPM will spearhead the development and execution of innovative marketing strategies to promote our property management services, attract new clients, and retain existing ones. This role requires a proactive leader with deep industry knowledge, a creative mindset, and strong analytical skills to drive our marketing efforts and achieve our business objectives.
Elmington is comprised of multiple locations and lines of business that are operated as their own living, breathing corporation. They have income and expenses, debt and a bottom line - all of which we will look to you to help optimize through your role. Along with this responsibility comes a very high level of expectations. We are asking you to be an integral part of a multi-million-dollar company. At Elmington, you will be pushed to
F orget
T he
O rdinary &
T hink
L ike an
O wner. Every day.
To be an effective Elmington teammate, you will need to :Have a great attitudeHave high expectationsThink BEYOND the boxWork with passionHave a tireless work ethicBe confidentBe self-sufficient and self-motivatedTake pride in your workBe a good listenerOffer a solution with every problemGo above and beyond for everyone you supportKNOWLEDGE/SKILLS/ABILITIES:
Attention to detailTyping and ten-key skillsMath skillsAnalytical skillsCommunication proficiencyEthical conductStrong organizational skillsMultitasking on several projects at onceProblem-solving and decision-making skillsSelf-motivatedBasic knowledge of accounting and financial principlesESSENTIAL JOB FUNCTIONS:
Strategy Development:
Design and implement comprehensive marketing strategies tailored to the property management sector to drive brand visibility, client acquisition, and tenant retention.Leadership:
Manage and mentor the marketing team, ensuring alignment with company goals and fostering a culture of collaboration and excellence.Market Analysis:
Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.Campaign Execution:
Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.Content Management:
Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively communicate our value proposition.Client Engagement:
Implement marketing programs to engage potential clients, property owners, and residents, enhancing the overall customer experience.Budget Oversight:
Develop and manage the marketing budget, ensuring efficient allocation of resources and monitoring the effectiveness of marketing spend.Brand Consistency:
Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.Performance Metrics:
Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.Partnerships and Networking:
Build and nurture relationships with industry partners, real estate agents, and community organizations to expand reach and drive referrals.Contract Negotiations:
As needed with vendors, stakeholder, and internal partners.SPECIFIC EDUCATION OR EXPERIENCE:
Education:
Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field. MBA or advanced degree preferred.Experience:
Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role within the property management or real estate sector
The Elmington Experience
We're creating a different kind of company at Elmington. We promise we will never be ordinary, which we hope you can see by this job description. There will be many days you simply aren't comfortable. You will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways. With that said, we know Elmington is not for everyone. BUT, if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then Elmington could very well be the last company you ever work for.
The Director of Marketing for EPM will spearhead the development and execution of innovative marketing strategies to promote our property management services, attract new clients, and retain existing ones. This role requires a proactive leader with deep industry knowledge, a creative mindset, and strong analytical skills to drive our marketing efforts and achieve our business objectives.
Elmington is comprised of multiple locations and lines of business that are operated as their own living, breathing corporation. They have income and expenses, debt and a bottom line - all of which we will look to you to help optimize through your role. Along with this responsibility comes a very high level of expectations. We are asking you to be an integral part of a multi-million-dollar company. At Elmington, you will be pushed to
F orget
T he
O rdinary &
T hink
L ike an
O wner. Every day.
To be an effective Elmington teammate, you will need to :Have a great attitudeHave high expectationsThink BEYOND the boxWork with passionHave a tireless work ethicBe confidentBe self-sufficient and self-motivatedTake pride in your workBe a good listenerOffer a solution with every problemGo above and beyond for everyone you supportKNOWLEDGE/SKILLS/ABILITIES:
Attention to detailTyping and ten-key skillsMath skillsAnalytical skillsCommunication proficiencyEthical conductStrong organizational skillsMultitasking on several projects at onceProblem-solving and decision-making skillsSelf-motivatedBasic knowledge of accounting and financial principlesESSENTIAL JOB FUNCTIONS:
Strategy Development:
Design and implement comprehensive marketing strategies tailored to the property management sector to drive brand visibility, client acquisition, and tenant retention.Leadership:
Manage and mentor the marketing team, ensuring alignment with company goals and fostering a culture of collaboration and excellence.Market Analysis:
Conduct in-depth market research to identify trends, opportunities, and competitive positioning. Utilize insights to refine marketing strategies and tactics.Campaign Execution:
Oversee the creation and execution of targeted marketing campaigns across multiple channels, including digital, print, social media, and events.Content Management:
Develop and manage content strategies for websites, blogs, social media, and promotional materials to effectively communicate our value proposition.Client Engagement:
Implement marketing programs to engage potential clients, property owners, and residents, enhancing the overall customer experience.Budget Oversight:
Develop and manage the marketing budget, ensuring efficient allocation of resources and monitoring the effectiveness of marketing spend.Brand Consistency:
Maintain and enhance the company's brand image, ensuring consistent messaging and positioning across all marketing channels and materials.Performance Metrics:
Track, analyze, and report on marketing performance metrics, providing actionable insights to optimize strategies and achieve KPIs.Partnerships and Networking:
Build and nurture relationships with industry partners, real estate agents, and community organizations to expand reach and drive referrals.Contract Negotiations:
As needed with vendors, stakeholder, and internal partners.SPECIFIC EDUCATION OR EXPERIENCE:
Education:
Bachelor's degree in Marketing, Business Administration, Real Estate, or a related field. MBA or advanced degree preferred.Experience:
Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role within the property management or real estate sector
The Elmington Experience
We're creating a different kind of company at Elmington. We promise we will never be ordinary, which we hope you can see by this job description. There will be many days you simply aren't comfortable. You will be pushed to accomplish more than you ever thought possible. You will be challenged by your team leader and your peers to achieve more and to find better ways. With that said, we know Elmington is not for everyone. BUT, if you believe in yourself, enjoy a challenge and appreciate working with exceptional people, then Elmington could very well be the last company you ever work for.