TikTok
Data Scientist - Tiktok Ads, Growth Marketing
TikTok, Mountain View, California, us, 94039
Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.The mission of TikTok Ads Platform is to connect global advertisers and users. Advertisers of any industry and experience level are able to get suitable marketing solutions, then easily create, manage and optimize ads. The vision is to build an easy-to-understand, easy-to-use and powerful Ads Platform.The Ad Growth team is responsible for driving advertising growth on the TikTok platform. We achieve this by acquiring and retaining advertisers through brand marketing, performance marketing, organic growth initiatives, and customer management. We build products that allow us to reach more audiences, improve targeting, optimize bidding, and better measure incrementally.Responsibilities:
Work closely with key stakeholders to optimize overall growth performance. Examples of projects include building and implementing incrementally measurement, understanding customer journey to fulfill funnel gaps, and optimizing channel investments.Develop comprehensive knowledge of TikTok Ads Growth structures and metrics, advocating for changes where needed for product development.Mentor and partner with embedded data scientists on individual channel teams to drive business performance.Work with data scientists across the organization to up-level data-driven strategies.Qualifications
5+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.Experience in Growth Marketing, Attribution Systems, Customer LTV, Ads Platforms is a plus.Deep knowledge of experiment design and causal inference, strong analytical and causal reasoning mindset.Fluency in core set of Data Science.Proficient in SQL/Hive, R/Python.Experience with ETL.Developing funnels & decomposing metrics variation.Implementing visualizations, dashboards, and reports.Demonstrated track record of product leadership and ability to lead and influence teams.Proven ability to succeed in an innovative and fast-paced environment.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com.Job Information
For Pay TransparencyThe base salary range for this position in the selected city is $153,000 - $296,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.The mission of TikTok Ads Platform is to connect global advertisers and users. Advertisers of any industry and experience level are able to get suitable marketing solutions, then easily create, manage and optimize ads. The vision is to build an easy-to-understand, easy-to-use and powerful Ads Platform.The Ad Growth team is responsible for driving advertising growth on the TikTok platform. We achieve this by acquiring and retaining advertisers through brand marketing, performance marketing, organic growth initiatives, and customer management. We build products that allow us to reach more audiences, improve targeting, optimize bidding, and better measure incrementally.Responsibilities:
Work closely with key stakeholders to optimize overall growth performance. Examples of projects include building and implementing incrementally measurement, understanding customer journey to fulfill funnel gaps, and optimizing channel investments.Develop comprehensive knowledge of TikTok Ads Growth structures and metrics, advocating for changes where needed for product development.Mentor and partner with embedded data scientists on individual channel teams to drive business performance.Work with data scientists across the organization to up-level data-driven strategies.Qualifications
5+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience.Experience in Growth Marketing, Attribution Systems, Customer LTV, Ads Platforms is a plus.Deep knowledge of experiment design and causal inference, strong analytical and causal reasoning mindset.Fluency in core set of Data Science.Proficient in SQL/Hive, R/Python.Experience with ETL.Developing funnels & decomposing metrics variation.Implementing visualizations, dashboards, and reports.Demonstrated track record of product leadership and ability to lead and influence teams.Proven ability to succeed in an innovative and fast-paced environment.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience.TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@tiktok.com.Job Information
For Pay TransparencyThe base salary range for this position in the selected city is $153,000 - $296,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and a Health Savings Account (HSA) with a company match.Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.Mental and emotional health benefits through our EAP and Lyra.A 401K company match, gym and cellphone service reimbursements.The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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