Social Media Specialist_

Social Media SpecialistDate Posted: Aug 15, 2024Requisition ID: 448040Location:Indianapolis, IN, US, 46204Work for IndianaBegin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a diverse range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.At the State of Indiana, we don’t just talk about diversity and inclusion—we make it our goal to create a welcoming, accessible, and equitable workplace with a workforce that is representative of Indiana's population. As a proud equal opportunity employer, reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role.About the Indiana Department of Health (IDOH):The Indiana Department of Health’s mission is to promote, protect, and improve the health and safety of all Hoosiers so that they can reach their optimal health regardless of where they live, learn, work, or play.Role Overview:The social media specialist for the Indiana Department of Health’s Office of Public Affairs is tasked with creating and implementing public health messaging strategies tailored to the state’s diverse populations, requiring a deep understanding of social media strategy. This position has the exciting opportunity to serve as the digital face of the brand, engaging with audiences, building relationships and shaping the agency's online presence. This role will also monitor engagement metrics and audience feedback to refine communication strategies and improve outreach effectiveness.Salary Statement:The salary for this position traditionally starts at $53,222.00 but may be commensurate with education or work experience.A Day in the Life:The essential functions of this role are as follows:Create and implement social media strategies to highlight agency priorities- Identify, generate and edit daily content for IDOH agency-wide social media accounts- Act as the digital face of the brand, engaging with audiences, building relationships andshaping the agency's online presence- Use social media analytics to drive messaging and increase traffic- Train staff in agency social media protocols- Assist program areas with coordinating marketing needs, in collaboration with seniorcommunications manager and chief communications officer- Assist with photography and videography at agency events- Edit and proofread agency materials- Assist with agency event planning and coordination- Assist with agency graphic design, including creation of social media graphics- Other duties and projects as assignedThe job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.What You'll Need for Success:The ideal candidate in this role should minimally have eitherBachelor’s degree in communication, journalism, marketing, or other related field and a minimum of 2 years of experience in communications or marketing fields, with demonstrated success developing and executing a social media strategy- Demonstrated ability to identify target audiences and devise digital campaigns that engage, inform, and motivate- Strong knowledge of social media platforms, management tools, and analytics, with demonstrated success in setting appropriate goals to track the performance of social media activities- Experience with video and still photography, including creating Instagram reels- Excellent oral and written communication and creative thinking skills- Ability to write and edit for diverse audiences- Ability to work well independently and as part of a team- Demonstrated success at multi-tasking, meeting deadlines, and prioritizing workflow in urgent situations- Knowledge of Associated Press style and commitment to accuracy- Strong customer service and time-management skills- Ability to quickly understand agency policies and procedures- Ability to research complex questions and answer customers accurately and in a timely mannerSupervisory Responsibilities/Direct Reports:This role may be utilized in a supervisory capacity based on agency needs.Benefits of Employment with the State of Indiana:The State of Indiana offers a comprehensive benefit package for full-time employees which includes:+ Three (3) medical plan options (including RX coverage) as well as vision and dental plans+ Wellness Rewards Program: Complete wellness activities to earn gift card rewards+ Health savings account, which includes bi-weekly state contribution+ Flexible work scheduling options, including the potential for hybrid remote work for employees whose work may be performed outside state facilities+ Deferred compensation 457B account (similar to 401k plan) with employer match+ Two (2) fully-funded pension plan options+ A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:+ 150 hours of paid new parent leave+ Up to 15 hours of paid community service leave+ Combined 180 hours of paid vacation, personal, and sick leave time off+ 12 paid holidays, 14 on election years+ Education Reimbursement Program+ Group life insurance+ Referral Bonus program+ Employee assistance program that allows for covered behavioral health visits+ Qualified employer for the Public Service Loan Forgiveness Program+ Free Parking for most positions+ Free LinkedIn Learning accessEqual Employment Opportunity:The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Our policy is to provide equal employment opportunity to all people in all aspects of employer-employee relations without discrimination because of race, color, creed, religion, sex, national origin, ancestry, age, sexual orientation, gender identity, physical or mental disability, or veteran status. We will comply with the spirit as well as the letter of all applicable state and federal laws.If you are a qualified individual with a disability and require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at [email protected] .The State of Indiana has established a culture that welcomes equity, inclusion, and opportunity for all employees and applicants. We encourage you to apply if you feel you have the transferrable skills to be successful in this position and we look forward to reviewing your application.Current Employee? Click here (uccessfactors.com/sf/careers/jobsearch?bplte\_company=indianaoff) to apply.