Assoc Dir Marketing, HSS & PED_

66632BRAuto req ID:66632BRJob Code:CM0658 Marketing/Sales Mgmt II Department Office Location:USA - MA - Cambridge Business Title:Associate Director of Marketing, Harvard Summer School and Professional & Executive DevelopmentSub-Unit:Division of Continuing Education Salary Grade (arvard.edu/salary-ranges#ranges) :058Time Status:Full-time Union:00 - Non Union, Exempt or Temporary Basic Qualifications:+ Bachelor’s Degree+ At least 7 years’ experience in Marketing, Program DevelopmentAdditional Qualifications and Skills:+ The Division seeks a metrics-driven professional who has strong project and stakeholder management skills, and the ability to set and maintain priorities in a very busy department.+ Must be a self-starter and believe in the mission and academic philosophy of the Division.+ Experience developing integrated campaigns for digital and direct marketing, market research, SEO/SEM, social media, content marketing, web presence, mobile, channel selection and optimization, and PR are important.+ A good listener with high energy, drive and both intellectual and emotional intelligence.+ Strong character; integrity, bias to action, tolerance for process.Additional Information:+ We will not provide visa sponsorship for this position.+ In order to be considered for this role, a resume and cover letter must be submitted with application.+ All formal offers will be made by FAS Human Resources.Department:Division of Continuing EducationPre-Employment Screening:Education, IdentitySchedule:Monday-Friday, 9-5pmJob Function:Communications Position Description:Under the direction of the Director of Marketing, Harvard Summer School, Professional Development Programs and Harvard Institute for Learning in Retirement, this position is responsible for coordinating the marketing for Harvard Summer School, as well as Harvard DCE Professional Development Programs, which creates and delivers courses for professional audiences focused on career advancement. The role also has some responsibility for supporting the marketing of the Harvard Institute for Learning in Retirement, a year-round program serving approximately 500 retired professionals. All entities are part of the Division of Continuing Education (DCE).This position also works closely with the Marketing Services team, the Marketing Director for Harvard Extension School and several external strategic partners. This is a hands-on role for someone with strong strategic skills who is also capable of developing and executing detailed marketing campaigns. Specific responsibilities:+ Supports the development of and manages the marketing strategy for Harvard Summer School, Professional Development Programs, and Harvard Institute for Learning in Retirement. Conducts market research efforts to gather insights on demand and competitive opportunities.+ Collaborates on developing a global B2C lead generation strategy and marketing plan that attracts qualified leads from across the globe and converts them to enrolled students.+ Develops and delivers periodic quantitative and qualitative reports on optimization of the marketing funnel, campaign results, and return on investment for marketing campaigns.+ Works with the marketing services team to create and execute integrated marketing campaigns and effective go-to-market strategies to acquire and retain qualified students for existing and new offerings. Guides the production of valuable content within the marketing services team for the public websites and social channels+ Works with the marketing services group and strategic partners to allocate an advertising budget of approximately $3M through the most effective channels as supported by data. Measures and reports back on results and focuses on continuous optimization.+ Surveys and interacts with prospects and new students to share customer insights.+ Collaborates with the Director of Marketing P&ED, HSS, HILR to assess viability of new program ideas.+ Works with academic program directors to clarify the value proposition and points of differentiation for programs and supports the development of effective content to convey those.+ Educates both internal and external stakeholders and student service teams on new and existing offerings and their benefits.+ With alumni affairs, develops and implements an approach to engage the community of past students with the goal of encouraging repeat business.+ Develops and manages a webinar/event strategy for attracting and converting qualified prospective students, including logistics, communications, data capture, and social promotion.School/Unit:Faculty of Arts and Sciences EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.Working Conditions:The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up to date on CDC-recommended vaccines.Job Summary:This position directs marketing for Harvard Summer School, which serves about 9,000 part-time adult students, traditional college students, and high school students each summer, and assists with guiding marketing for Professional & Executive Development.Commitment to Equity, Diversity, Inclusion, and Belonging:Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.Benefits:We invite you to visit Harvard's Total Rewards website (arvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:+ Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.+ Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.+ Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.+ Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.+ Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.+ Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.+ Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.+ Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.+ Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.Work Format:Hybrid (partially on-site, partially remote) LinkedIn Recruiter Tag (for internal use only):#LI-ZJ1Work Format Details:This position will be based in Cambridge, MA. Hybrid workplace models in place at DCE with a minimum of 2 days per week on campus. DCE or department may adjust these as necessary or appropriate.Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.About Us:The Division of Continuing Education (DCE) comprises four academic units serving about 30,000 domestic and international students annually, which allow Harvard to meet the learning needs of intellectually curious and highly motivated students from high school through retirement. Established in 1910, the Harvard Extension School (HES) offers access to Harvard faculty for a diverse community of adult learners, enrolling about 15,000 students. HES offers over 1,000 open enrollment courses — 85 percent of which are accessible online — and provides flexibility through noncredit, undergraduate, and graduate courses, including degrees, certificates, and a premedical program. The Harvard Summer School, founded in 1871, offers around 450 credit and noncredit courses both on the Harvard Campus and online, catering to 10,000 high school, college, and adult learners. Additionally, it offers more than 15 international study abroad programs, hosting up to 300 students each summer. Harvard DCE Professional & Executive Development delivers over 140 noncredit programs annually, reaching more than 3,600 participants through online platforms and its executive development center in Cambridge. The Harvard Institute for Learning in Retirement offers about 140 peer-taught courses to approximately 550 active members.