Fleet Marketing Coordinator_

Position: Fleet Marketing CoordinatorJob Description:The Forward Air Marketing Department is seeking an individual with marketing strategy experience to support the Fleet Marketing team. The Fleet Marketing Coordinator will report directly to the Director of Capacity Development. They will be responsible for executing the marketing strategy for the team. The Marketing Coordinator will work closely with the entire recruiting team to execute the transformation of the Enterprise’s fleet marketing program from a traditional print-focused marketing strategy to a forward-looking strategy that includes appropriate digital channels, local marketing and over-the-road marketing. The FMC will create an optimization strategy for Enterprise’s marketing campaigns and track their performance analytically. The FMC will also be responsible for managing job feeds, curating social media content, reputation management across social media platforms, and have a creative skillset that allows them to brainstorm new creative content.Core Responsibilities & Duties:+ Work with Vendors, Job Boards, and other tech to post open positions+ Collaborate with the marketing team to plan and produce marketing material ensuring all proposal materials are effectively communicating the strategic vision and brand of Forward+ Analyze marketing campaign data (CTR, Open rates, etc.) to drive Forward thinking decisions+ Execute on re-marketing email campaigns based on monthly strategy changes and optimization+ Coordinate unique events, meetings, and accompanying items within budget+ Organize complete special request collateral, logoed items, out-of-the-blue projects, and on-the-fly creations+ Maintain supervision of inventory for employee clothing, gifts, and promotional items+ Utilize current marketing modes to promote brand recognition, services, and such: e-market, social media+ Other duties as assignedQualifications:+ Bachelor's degree or equivalent practical experience+ Experience in Google Analytics and other web analytics tools, Email marketing, campaign strategy+ Experience in presenting to clients and stakeholders, and in working in cross-functional teams+ Ability to incorporate different perspectives, be inclusive in all situations, and hold self and the team to a high standard of integrity and excellence+ Effective influencing and interpersonal skills. Ability to work across various functions, regions, and stakeholders+ Problem solving skills, comfort with data, and ability to develop insights and translate them into action+ Creative and critical thinker that thrives in a fast-paced, dynamic, and often ambiguous work environment+ Knowledge of Adobe Creative Suites and Microsoft Office, and other communications-related software programs (Hootsuite & Constant Contact a plus)+ Awareness of industry benchmarks, best practices, market trends, and competitor activity+ Hard working, smart, creative, analytical, highly driven, exceptionally organized+ Effective communication skills, ability to solve problems, assertive, focused on execution and results drivenSkills:+ The ideal candidate will possess a “can do” attitude with a “will do” work ethic+ Must be innovative, confident, and energetic+ Detail oriented; practice good judgment in decision making+ Ability to communicate effectively verbally and in writing+ Knowledge of professional social media platforms+ Self-motivated; ability to operate under solid pressure and meet tight deadlines+ Expert capabilities in programs including but not limited to: Excel, PowerPoint, Illustrator, Photoshop, InDesign, HTML coding, and marketing automationForward Air is an Equal Opportunity employer.#INDAbout UsSince 1990, Forward Air has been a leading provider of ground transportation and related logistics services to the North American air freight and expedited LTL market. We offer surface shipping on an accelerated “time-definite” basis, delivering cargo at a specific time, but under less time-sensitive situations – supplying you with a cost effective, reliable alternative to air transportation. We work with companies of all sizes to develop tangible advantages and build the best products to meet your specific needs. Forward Air presents to the wholesale transportation community (logistics companies, freight forwarders, integrated air cargo carriers, passenger/ cargo airlines, and non-traditional shippers), a single-source provider that can deliver more supply chain services and a superior menu of choices. Throughout the years we have added supplementary lines to our linehaul service, such as full truckload operations (Truckload Services), final-mile coverage (Complete® Cartage), and an Airline Logistics program, and we will continue to expand our services to meet the changing needs and growth of our customer base.Forward Air is structured to optimize both savings and service to our customers. Direct partnerships with owner-operators and other surface transportation providers, enable us to remain cost-competitive. The Forward Air network is designed with over 90 facilities located at or near major U.S. and Canadian airports, 12 regional sort centers and over 300 beyond points (secondary airports provided through our Complete Cartage service), creating one of the most comprehensive linehaul networks in the industry.Ranked 3rd in Newsweeks 2022 "Americas Most Trustworthy Companies (ewsweek.com/americas-most-trustworthy-companies-2022/transport-logistics-packaging) " publicationAbout the Team