Director, Downstream Marketing_

Director, Downstream Marketing**Date:** Aug 15, 2024**Location:** Morrisville, NC, US**Company:** Teleflex**Expected Travel** : Up to 50%**Requisition ID** :10681**About Teleflex Incorporated**As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.Teleflex is the home of Arrow™, Barrigel™, Deknatel™, QuikClot™, LMA™, Pilling™, Rüsch™, UroLift™ and Weck™ – trusted brands united by a common sense of purpose.At Teleflex, we are empowering the future of healthcare. For more information, please visit **teleflex.com** .**Interventional Urology** – The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the UroLift® System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.* It is a proven approach that does not require heating, cutting, or destruction of prostate tissue.1 Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.*U.S. 2022 estimates based on US Market Model 2022-24 (5-17-22 FINAL), which is in part based on data provided by Symphony Health PatientSource® 2018-21, as is and with no representations/warranties, including accuracy or completeness.1. Roehrborn, Can J Urol 2017**Position Summary**The Director, Downstream Marketing is responsible for leading the day-to-day activities related to conceptualizing, implementing, and executing market strategy and promotional initiatives and achieving commercial targets. The position will develop and execute strategic vision for how the Company shows and describes the value of the Interventional Urology product portfolio (Urolift, Barrigel, Solesta, and Deflux) and drive the execution of that vision. The position will lead a downstream marketing team in developing compelling messaging, stories, case studies, videos, and presentations, and use them effectively across all direct and digital communication.**Principal Responsibilities**• Establish and direct the development and implementation of the brand’s marketing and annual operating plans to achieve the category’s volume, revenue, and spending objectives• Develop brand plans to ensure that top-line sales goals are met by overseeing the execution of brand strategies through various functional departments and external vendors• Manage, coach, and develop direct reports to execute brand plans and strategies• Responsible for the training and development planning of the downstream marketing team.• Determine appropriate resource allocations across the brands to optimize overall brand performance• Lead the development of annual strategic planning for the brand, involving key stakeholders across the organization• Create product positioning, value proposition, and messaging platforms that resonate with customers and key stakeholders.• Partner cross-functionally to conduct market research efforts to develop a deep understanding of the buying audience by gathering insights into the market, competitors, industry trends, target personas, buyer needs, and the purchasing decision process. Utilizes this information to establish best practices around who to target and which deliverables and strategies will ensure successful campaigns for future releases.• Partner with global marketing product managers to ensure regional alignment with Global strategy• Lead comprehensive go-to-market strategy and drive product adoption in the market (via sales activation, marketing campaigns, press releases, social media, scaled education, etc.)• Manage the presence of the Teleflex IUBU product portfolio at OUS and US industry meetings.• Collaborate with Clinical Team to drive KOL strategy.• Lead competitive strategy for the IUBU product portfolio utilizing multi-channel approaches. Monitor the competition and develop action plans and strategies to address competitive threats.• Partner with Upstream marketing to lead new product development and manage all key commercial deliverables for launch, including early market acceptance testing, claims, packaging design, P&L, distribution, and launch plans.• In partnership with CMA, designs physician training pathways, funnel, Learning Management System, and content.• Manage and organize the workflow of creative assignments from initiation of the project plan through development, the med-legal review process, and delivery of finished creative materials**Education / Experience Requirements**• BA/BS degree or equivalent• Minimum 6+ years experience in a life sciences (medical device) product management or product marketing role• 5+ years of team management experienceThe pay range for this position at commencement of employment is expected to be between (180,000-190,000 ) however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.The total compensation package for this position will also include benefits such as medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.**Specialized Skills / Other Requirements**• Exceptional team player with the ability to lead through influence and drive high-impact outcomes across the organization• Cross-functional skills, with demonstrated experience collaborating and influencing partners and managing key stakeholders.• Strong communication and presentation skills: this person will regularly work closely with both internal teams and customers.• A depth of knowledge in medical device product management, new product development, and launch, marketing strategy development• Medical social media marketing strategic & execution experience• Strong ability to manage multiple projects across functional areas and work independently when appropriate, in teams and as a sub-team lead.• Hands-on and results-oriented: this person will own many projects from start to finish.• Ability to learn new products and evaluate them in a competitive environment.• Exceptional writing skills that emphasize the value of storytelling• Strong strategic, analytical, and synthesis skills to solve and prioritize business challenges.• Strong organizational and project management skills driving towards action.• Ability to achieve OPEX spend targets through effective resource allocation and vendor management.• Motivated to operate within a fast-growing, fast-changing environment; start-up experience a plus• Ability to travel domestically and internationally up to 40%• Understands business on a global scale•Brand Partner to various customer-facing cross-functional teams (Marketing, Sales, Sales Training, Reimbursement).•Leads the launch planning efforts (including LMR) including creating launch plans with revenue targets, global market expansion planning, and pricing strategy.•Supports new hire training presentations and manages content as needed.•Owns driving the strategy, including areas of focus, for internal training meetings and provides input to sales training on the execution of that plan (national sales meetings)•Partners with fellow marketing counterparts to provide input on the creation of the quarterly sales plan of action and engage in sales advisory conversations as needed.•Responsible for creating the brand's pricing strategy and devising new, creative pricing programs.•Partners with marketing communications regarding backorder status, product commercialization dashboards, and product status updates that need to be sent to key stakeholders (cross-functional team and customers)•Performs other related duties as assigned\#LI-EB1**Working Conditions / Physical Demands**TRAVEL REQUIRED: up to 40%WORKING ENVIRONMENT:☒ Office/Professional ☐ Plant/Manufacturing ☐ Remote/Field ☐ Laboratory_At Teleflex, we follow a comprehensive hiring process. We do not accept unsolicited resumes from agency recruiters or 3rd party firms. We do not make unsolicited job offers. We do not ask for money or require equipment purchase up-front.__Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 877-880-8588 or Talent@Teleflex.com.__Teleflex, the Teleflex logo, Arrow™, Barrigel™, Deknatel™, QuikClot™, LMA™, Pilling™, Rüsch™, UroLift™ and Weck™ are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.__© 2024 Teleflex Incorporated. All rights reserved._