Wayfair
Senior Marketing Analyst_
Wayfair, Boston, Massachusetts, United States,
An Important Note about Wayfair's In-Office Policy:
All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.
At this time, Wayfair does not provide sponsorship for employment authorization for this position.
Wayfair’s Performance Marketing team is looking for an enthusiastic and data-driven Analyst to join our team and drive execution and analysis across our display advertising channel. As a member of Wayfair’s marketing team, you will help drive exceptional growth in a fast-paced, data-driven environment. You will own your own roadmap, come up with creative solutions to strategic and operational problems, and serve as part of the innovative core of the broader Marketing team.
The Performance Marketing team at Wayfair runs multi-million dollar campaigns to capture demand from customers searching for our categories across search engines. We build and leverage cutting edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize search engine traffic. We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories.
What You'll Do
Develop strategy for priority initiatives and own implementation to drive measurable results, communicate progress and performance to marketing leadership, and share learnings with broader team
Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel
Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
Cultivate and strengthen interpersonal relationships with internal & external partners, including Google and Microsoft
Institute rigorous test and learn methodology to achieve results
What You'll Need
2+ years of professional experience in marketing
Proficiency in data analysis, SQL, and telling stories through data visualization
Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
Strong mathematical and writing skills in order to compare data and evaluate tactics to maximize results, while sharing learnings with the broader team
A can-do attitude and growth mindset: you make things happen and crave impact
A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive
An interest in leveraging big data to drive marketing campaigns
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( ayfair.com/careers/privacy ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
dataprotectionofficer@wayfair.com .
All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.
At this time, Wayfair does not provide sponsorship for employment authorization for this position.
Wayfair’s Performance Marketing team is looking for an enthusiastic and data-driven Analyst to join our team and drive execution and analysis across our display advertising channel. As a member of Wayfair’s marketing team, you will help drive exceptional growth in a fast-paced, data-driven environment. You will own your own roadmap, come up with creative solutions to strategic and operational problems, and serve as part of the innovative core of the broader Marketing team.
The Performance Marketing team at Wayfair runs multi-million dollar campaigns to capture demand from customers searching for our categories across search engines. We build and leverage cutting edge campaign automation and bidding solutions designed in-house to optimize our campaigns and maximize revenue. We use advanced analytics to find and optimize growth opportunities and ensure our customers find and purchase what they need across our stores. We’re responsible for bidding on the right set of millions of ads, valuing willingness to pay for each, and developing creative and landing page strategies to best monetize search engine traffic. We collaborate with Data Science and Engineering to build new capabilities for the channel and rapidly iterate on new opportunities and nascent product categories.
What You'll Do
Develop strategy for priority initiatives and own implementation to drive measurable results, communicate progress and performance to marketing leadership, and share learnings with broader team
Work cross-functionally with Marketing Technology, Data Science, Creative, Category Management, and other teams to partner on strategies that grow the channel
Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
Cultivate and strengthen interpersonal relationships with internal & external partners, including Google and Microsoft
Institute rigorous test and learn methodology to achieve results
What You'll Need
2+ years of professional experience in marketing
Proficiency in data analysis, SQL, and telling stories through data visualization
Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
Strong mathematical and writing skills in order to compare data and evaluate tactics to maximize results, while sharing learnings with the broader team
A can-do attitude and growth mindset: you make things happen and crave impact
A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive
An interest in leveraging big data to drive marketing campaigns
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( ayfair.com/careers/privacy ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
dataprotectionofficer@wayfair.com .