The Walt Disney Company
Performance Marketing Manager
The Walt Disney Company, Burbank, California, United States, 91520
Job Posting Title:Performance Marketing Manager
Req ID:10098467
Job Description:
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.
This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.
Job Responsibilities:
For the current position, the Performance Marketing team is looking to add a senior analyst to a performance marketing pod with a background in performance marketing strategy and operations to ensure that, over the short-run and long-run, performance marketing activation is aligned with overall marketing objectives.
Working directly under and with a Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaignsManage, build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party dataManage, build and implement auction bid, pacing, and optimization strategies to improve media performanceProactively identify and interpret key media performance drivers, and deliver insights to optimize spend and performance of media as aligned with business goalsManage ad buying platforms including Google Campaign Manager 360, Search Ads 360, Google DV360, The Trade Desk, etc - as well as interface with internal and external sales and ad operations teams associated with eachInterfacing, communicating, and partnering effectively with the sales and support teams of ad buying platforms such as Facebook/Instagram, Snapchat, TikTok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade DeskImplement ongoing, rigorous test and learn cadence to benchmark and improve performance marketing in partnership with Marketing Science and Marketing Analytics to benchmark the performance of current strategies and tactics or to explore and prove out new approaches and opportunitiesInterpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teamsWorking cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing effortsParticipating as a member of a cohesive and collaborative, cross-functional Performance Marketing teamMaintain day-to-day communication with the media agency performance marketing activation teams in order to ensure proper implementation of performance marketing campaignSupport internal teams when necessary with ad hoc projectsMaintaining and sharing knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholdersMaintaining and sharing knowledge of performance marketing business processes with pod members and other relevant business stakeholders
Required/Basic Qualifications:
Bachelor's Degree7+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction BuyingExperience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)Strong analytical skillsStrong written and verbal communication skillsSelf-driven, accountable, well-organized, detailed-oriented individualUnderstanding of ad technology ecosystemProficiency with ExcelPassion for entertainment and The Walt Disney Studios brandsProven ability to manage multiple projects effectively that meet deadlines within a fast-paced environmentKnowledge of digital ad serving, tracking and implementationAbility to work on-site in Burbank, in a hybrid capacity
Additional Preferred Qualifications:
Experience using SQLKnowledge of data visualization tools such as TableauExperience working with cross functional teams to translate business needs into data requirements
The hiring range for this position in Burbank, CA $124,000 to $166,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:DEMRKTG
Job Posting Primary Business:Studio Marketing - Media
Primary Job Posting Category:Business Intelligence Analytics
Employment Type:Full time
Primary City, State, Region, Postal Code:Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:2024-08-15
Req ID:10098467
Job Description:
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.
This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.
Job Responsibilities:
For the current position, the Performance Marketing team is looking to add a senior analyst to a performance marketing pod with a background in performance marketing strategy and operations to ensure that, over the short-run and long-run, performance marketing activation is aligned with overall marketing objectives.
Working directly under and with a Senior Team Lead to build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaignsManage, build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party dataManage, build and implement auction bid, pacing, and optimization strategies to improve media performanceProactively identify and interpret key media performance drivers, and deliver insights to optimize spend and performance of media as aligned with business goalsManage ad buying platforms including Google Campaign Manager 360, Search Ads 360, Google DV360, The Trade Desk, etc - as well as interface with internal and external sales and ad operations teams associated with eachInterfacing, communicating, and partnering effectively with the sales and support teams of ad buying platforms such as Facebook/Instagram, Snapchat, TikTok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade DeskImplement ongoing, rigorous test and learn cadence to benchmark and improve performance marketing in partnership with Marketing Science and Marketing Analytics to benchmark the performance of current strategies and tactics or to explore and prove out new approaches and opportunitiesInterpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teamsWorking cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing effortsParticipating as a member of a cohesive and collaborative, cross-functional Performance Marketing teamMaintain day-to-day communication with the media agency performance marketing activation teams in order to ensure proper implementation of performance marketing campaignSupport internal teams when necessary with ad hoc projectsMaintaining and sharing knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business stakeholdersMaintaining and sharing knowledge of performance marketing business processes with pod members and other relevant business stakeholders
Required/Basic Qualifications:
Bachelor's Degree7+ years in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction BuyingExperience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)Strong analytical skillsStrong written and verbal communication skillsSelf-driven, accountable, well-organized, detailed-oriented individualUnderstanding of ad technology ecosystemProficiency with ExcelPassion for entertainment and The Walt Disney Studios brandsProven ability to manage multiple projects effectively that meet deadlines within a fast-paced environmentKnowledge of digital ad serving, tracking and implementationAbility to work on-site in Burbank, in a hybrid capacity
Additional Preferred Qualifications:
Experience using SQLKnowledge of data visualization tools such as TableauExperience working with cross functional teams to translate business needs into data requirements
The hiring range for this position in Burbank, CA $124,000 to $166,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:DEMRKTG
Job Posting Primary Business:Studio Marketing - Media
Primary Job Posting Category:Business Intelligence Analytics
Employment Type:Full time
Primary City, State, Region, Postal Code:Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:2024-08-15