ISMG - Information Security Media Group
Digital Marketing Operations Manager
ISMG - Information Security Media Group, Princeton, New Jersey, us, 08543
Our Story
ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
Our expertly crafted content targets key industries including banking, healthcare, & the public sector & spans regions from North America to Southeast Asia. We pride ourselves on our unwavering commitment to a ddressing the evolving needs of professionals in today's digital age, which underscores our ability to anticipate & lead through digital transformation.
The Opportunity
ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units
Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines
Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks
Leading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions
Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo
Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools
Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets
Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlines
What You’ll Bring for Success
Bachelor's degree in a related field
3+ years of experience in a marketing operations and/or web design focused role
Demonstrated success in managing complex web projects & teams using agile methodologies
Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API
Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics
Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools
Experience with email marketing campaigns
Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies
Preferred Skills
Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks
Experience designing & automating multi-channel marketing campaigns
Familiarity with server-side languages such as Python, or Node.js
Advanced understanding of web security practices & compliance
Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms
Powered by JazzHR
ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
Our expertly crafted content targets key industries including banking, healthcare, & the public sector & spans regions from North America to Southeast Asia. We pride ourselves on our unwavering commitment to a ddressing the evolving needs of professionals in today's digital age, which underscores our ability to anticipate & lead through digital transformation.
The Opportunity
ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units
Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines
Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks
Leading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions
Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo
Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools
Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets
Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlines
What You’ll Bring for Success
Bachelor's degree in a related field
3+ years of experience in a marketing operations and/or web design focused role
Demonstrated success in managing complex web projects & teams using agile methodologies
Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API
Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics
Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools
Experience with email marketing campaigns
Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies
Preferred Skills
Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks
Experience designing & automating multi-channel marketing campaigns
Familiarity with server-side languages such as Python, or Node.js
Advanced understanding of web security practices & compliance
Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms
Powered by JazzHR