ISMG - Information Security Media Group
Digital Marketing Operations Manager
ISMG - Information Security Media Group, New York, New York, us, 10261
Our Story
ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
Our expertly crafted content targets key industries including banking, healthcare, & the public sector & spans regions from North America to Southeast Asia. We pride ourselves on our unwavering commitment to addressing the evolving needs of professionals in today's digital age, which underscores our ability to anticipate & lead through digital transformation.
The Opportunity
ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units
Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines
Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks
Leading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions
Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo
Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools
Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets
Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlines
What You’ll Bring for Success
Bachelor's degree in a related field
3+ years of experience in a marketing operations and/or web design focused role
Demonstrated success in managing complex web projects & teams using agile methodologies
Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API
Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics
Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools
Experience with email marketing campaigns
Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies
Preferred Skills
Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks
Experience designing & automating multi-channel marketing campaigns
Familiarity with server-side languages such as Python, or Node.js
Advanced understanding of web security practices & compliance
Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms
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ISMG is a global intelligence firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
Our expertly crafted content targets key industries including banking, healthcare, & the public sector & spans regions from North America to Southeast Asia. We pride ourselves on our unwavering commitment to addressing the evolving needs of professionals in today's digital age, which underscores our ability to anticipate & lead through digital transformation.
The Opportunity
ISMG is seeking an experienced & technically adept Digital Marketing Operations Manager. In this pivotal hands-on role, you will be responsible for building & maintaining advanced WordPress websites, managing & automating complex digital marketing campaigns using tools like Marketo & Stripo, & aligning marketing automation strategies with business objectives.
You will leverage your expertise in modern web development & marketing automation to optimize digital marketing efforts & drive business results. You will also play a strategic role in planning, managing, & overseeing the execution of digital marketing projects for all ISMG business units.
What You'll Be Doing
Designing, developing, & maintaining complex WordPress websites, including custom themes & plugins for ISMG Business Units
Implementing enhancements to website aesthetics, performance, & SEO in close collaboration with design & content teams according to brand guidelines
Creating custom landing pages & optimizing site speed using advanced web performance techniques, leveraging the latest in front-end frameworks
Leading the integration of our websites with marketing & CRM platforms, such as Salesforce & HubSpot, ensuring data flows seamlessly between systems using APIs, webhooks, & middleware solutions
Designing & automating multi-channel marketing campaigns using advanced features of Marketo & Stripo
Driving the strategic planning, development, & innovation of new digital marketing initiatives across business units embracing our use of AI tools
Designing, implementing, & monitoring KPI dashboards to track website & marketing campaign performance
Conducting deep analysis of marketing campaign metrics using advanced tools & frameworks to generate actionable insights & strategies
Serving as a technical lead, translating business requirements into sophisticated digital marketing solutions
Collaborating with global marketing teams, designers, web developers, & content creators to deliver engaging campaign assets
Guiding cross-functional teams through project planning & execution, providing accurate task estimations, overseeing deliverable timelines & ensuring adherence to agile methodologies & deadlines
What You’ll Bring for Success
Bachelor's degree in a related field
3+ years of experience in a marketing operations and/or web design focused role
Demonstrated success in managing complex web projects & teams using agile methodologies
Extensive experience building & maintaining advanced WordPress websites, including custom themes/plugin development & WordPress REST API
Strong expertise in web performance optimization, SEO, A/B testing methodologies, & data analytics
Hands-on experience with marketing technology integrations, including CRM, web analytics, & automation tools
Experience with email marketing campaigns
Exceptional analytical & problem-solving skills with strong attention to detail & ability to generate metrics-driven insight & strategies
Preferred Skills
Proficiency in full-stack web development, including experience with HTML5, CSS3, & JavaScript frameworks
Experience designing & automating multi-channel marketing campaigns
Familiarity with server-side languages such as Python, or Node.js
Advanced understanding of web security practices & compliance
Experience with CI/CD pipelines, version control (Git), & cloud hosting platforms
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