24 Seven Talent
Content Marketing Analyst
24 Seven Talent, Atlanta, Georgia, United States, 30383
Digital Marketing AnalystRate: $37.50/hrPart-time or full-time hoursRemote
This .com is seeking a creative and driven content analyst to help identify user trends and opportunities for growth, inform the newsroom and leadership, and help cultivate a top-to-bottom funnel for content engagement. The ideal candidate loves analysis, is competitive and is a good communicator. They are capable of picking up on user patterns from raw metrics.
Major responsibilities include:
• Build reports and dashboards in analytics suites like mparticle, Adobe and Amplitude.• Identify abnormalities in user behavior via data that may indicate product issues.• Collaborate with engineer teams on product issues identified via data and work toward solutions.• Understand how content is delivered on apps and website by the content team and user flows to find areas for improvement.• Run analyses and tell actionable stories with data to team leads, extracting key points and sharing complex learnings in an easy-to-understand way.• Identify and communicate key insights around video and article consumption to the content team to optimize performance and shape content creation.• Uncover opportunities to create new content experiences on platforms.• Look at a variety of data types to inform seasonal, platform-specific and targeted-audience content strategies.• Identify different user segments within a single audience based on behavioral data.• Help create A/B experiments in the newsroom and on the product to increase user engagement.• Analyze individual stories and groups of stories to find ways to improve user engagement.
Qualifications:
• Interest in weather coverage.• Strong organizational skills, attention to detail, deadlines and time-management• Comfortable in a fast-paced, results-driven environment.• 3+ years of data analysis for a consumer-facing product.• 2+ years of experience analyzing user behavior and content engagement in a newsroom.
This .com is seeking a creative and driven content analyst to help identify user trends and opportunities for growth, inform the newsroom and leadership, and help cultivate a top-to-bottom funnel for content engagement. The ideal candidate loves analysis, is competitive and is a good communicator. They are capable of picking up on user patterns from raw metrics.
Major responsibilities include:
• Build reports and dashboards in analytics suites like mparticle, Adobe and Amplitude.• Identify abnormalities in user behavior via data that may indicate product issues.• Collaborate with engineer teams on product issues identified via data and work toward solutions.• Understand how content is delivered on apps and website by the content team and user flows to find areas for improvement.• Run analyses and tell actionable stories with data to team leads, extracting key points and sharing complex learnings in an easy-to-understand way.• Identify and communicate key insights around video and article consumption to the content team to optimize performance and shape content creation.• Uncover opportunities to create new content experiences on platforms.• Look at a variety of data types to inform seasonal, platform-specific and targeted-audience content strategies.• Identify different user segments within a single audience based on behavioral data.• Help create A/B experiments in the newsroom and on the product to increase user engagement.• Analyze individual stories and groups of stories to find ways to improve user engagement.
Qualifications:
• Interest in weather coverage.• Strong organizational skills, attention to detail, deadlines and time-management• Comfortable in a fast-paced, results-driven environment.• 3+ years of data analysis for a consumer-facing product.• 2+ years of experience analyzing user behavior and content engagement in a newsroom.