Alertus Technologies
Email Marketing Specialist
Alertus Technologies, Baltimore, Maryland, United States, 21276
Company Description:
At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.
Our employees are integral to the company's success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.
Job Description:
Our Marketing team is on the search for an Email Marketing Specialist to manage the entirety of the email campaign lifecycle from idea conception to email deployment. This is a self-driven position where creating engaging, value-driven email campaigns to reach our customers and prospects will play an integral role in customer growth and retention. Our ideal candidate is someone who leverages their creativity and expertise to build engaging email campaigns for lead generation and customer engagement.
Reporting to our Baltimore headquarters is required for onboarding, training, and in-person team or company activities
A Day in the Life:Own the email campaign lifecycle from set-up, list upload/hygiene, QA/testing, and scheduling to tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaignsExecute all email campaigns, marketing automation, drip programs, landing pages, and formsDevelop and maintain contact database lists for highly targeted communication campaigns to prospects, leads, non-customer Contacts, customer Contacts, Channel Partners/,Integrators, and other strategic audiencesReceive and document requests for new bulk communication, determining the best channel, placement, timing, and stakeholders for developing an execution planEnforce branding and style guides for all emailsMaintain email preference center and opt-out compliance and ensure emails are mapped to the correct customer preferenceTroubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution as requiredShare campaign performance data with the Content Marketing Director for top-level reporting and insightsOrganize images and content files from in-house creative resourcesRequired Skills:
An advanced understanding of the Salesforce and Pardot Object Relationship ModelAbility to create and maintain Segmentation Lists to ensure the correct audience is reachedUnderstanding email execution, lead scoring, and automated email campaign best practicesA team-player mentality and the ability to work in a fast-paced, rapidly changing environmentsAbility to collaborate with various departments and stakeholdersSelf-starter mentality with the ability to take guidance and constructive feedback Exceptional attention to detail with a proven ability to drive projects to completionExcellent written communication and copywriting expertiseHTML/CSS proficiency with the ability to build and edit Pardot email, form, and landing page templatesAbility to report on specific email marketing KPIs using the out-of-the-box reporting tools in Salesforce and Pardot i.e., Closed Won business resulting from Marketing Campaigns; Contacts and Leads created as a result of cold/warm email campaign targetingKnowledge of email regulations such as CAN-SPAM, Canada's Anti-Spam Law (CASL), GDPR, and CCPADesired Skills:
Building and maintaining Engagement Studio Programs in PardotPardot Lead Scoring for prospect CRM SyncingPardot/ Salesforce Administration experienceEducation and Experience:
Bachelor's Degree in Marketing, Communications, Business, or related field2+ years of experience using the Salesforce Sales Cloud, Marketing Cloud and Pardot suite. Other Lead Generation tools are encouraged. i.e Adobe Marketo, ZoomInfo Engage, LinkedIn SalesNavigator, Zoom WebinarsAlertus Career Advantages:
Competitive salaryUnlimited PTOBusiness Casual EnvironmentBeing part of a fast-paced and growing companyRewarding experience of bringing life-saving solutions to schools and organizations worldwideRegular company social and team-building eventsCircle of Excellence Rewards Trip
All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the process of vaccination by the first day of their employment (some exceptions may be considered if within the company policy guidelines). Proof of vaccination or exemption must be provided before their start date.
Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID-19.
All your information will be kept confidential according to EEO guidelines.
EEO/AA Employer M/F/D/V
AT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP
At Alertus, protecting people from harm is our mission and our passion. As the leader in mass notification, we are committed to providing customizable, scalable, and cost-effective solutions, as we know even a few seconds of warning can help save lives during an emergency.
Our employees are integral to the company's success and impact countless people's lives, safety, and well-being. We aim for a positive, collaborative environment that allows employees to work across departments easily and effectively.
Job Description:
Our Marketing team is on the search for an Email Marketing Specialist to manage the entirety of the email campaign lifecycle from idea conception to email deployment. This is a self-driven position where creating engaging, value-driven email campaigns to reach our customers and prospects will play an integral role in customer growth and retention. Our ideal candidate is someone who leverages their creativity and expertise to build engaging email campaigns for lead generation and customer engagement.
Reporting to our Baltimore headquarters is required for onboarding, training, and in-person team or company activities
A Day in the Life:Own the email campaign lifecycle from set-up, list upload/hygiene, QA/testing, and scheduling to tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaignsExecute all email campaigns, marketing automation, drip programs, landing pages, and formsDevelop and maintain contact database lists for highly targeted communication campaigns to prospects, leads, non-customer Contacts, customer Contacts, Channel Partners/,Integrators, and other strategic audiencesReceive and document requests for new bulk communication, determining the best channel, placement, timing, and stakeholders for developing an execution planEnforce branding and style guides for all emailsMaintain email preference center and opt-out compliance and ensure emails are mapped to the correct customer preferenceTroubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution as requiredShare campaign performance data with the Content Marketing Director for top-level reporting and insightsOrganize images and content files from in-house creative resourcesRequired Skills:
An advanced understanding of the Salesforce and Pardot Object Relationship ModelAbility to create and maintain Segmentation Lists to ensure the correct audience is reachedUnderstanding email execution, lead scoring, and automated email campaign best practicesA team-player mentality and the ability to work in a fast-paced, rapidly changing environmentsAbility to collaborate with various departments and stakeholdersSelf-starter mentality with the ability to take guidance and constructive feedback Exceptional attention to detail with a proven ability to drive projects to completionExcellent written communication and copywriting expertiseHTML/CSS proficiency with the ability to build and edit Pardot email, form, and landing page templatesAbility to report on specific email marketing KPIs using the out-of-the-box reporting tools in Salesforce and Pardot i.e., Closed Won business resulting from Marketing Campaigns; Contacts and Leads created as a result of cold/warm email campaign targetingKnowledge of email regulations such as CAN-SPAM, Canada's Anti-Spam Law (CASL), GDPR, and CCPADesired Skills:
Building and maintaining Engagement Studio Programs in PardotPardot Lead Scoring for prospect CRM SyncingPardot/ Salesforce Administration experienceEducation and Experience:
Bachelor's Degree in Marketing, Communications, Business, or related field2+ years of experience using the Salesforce Sales Cloud, Marketing Cloud and Pardot suite. Other Lead Generation tools are encouraged. i.e Adobe Marketo, ZoomInfo Engage, LinkedIn SalesNavigator, Zoom WebinarsAlertus Career Advantages:
Competitive salaryUnlimited PTOBusiness Casual EnvironmentBeing part of a fast-paced and growing companyRewarding experience of bringing life-saving solutions to schools and organizations worldwideRegular company social and team-building eventsCircle of Excellence Rewards Trip
All applicants who wish to be employed by Alertus, regardless of work location, must be fully vaccinated or in the process of vaccination by the first day of their employment (some exceptions may be considered if within the company policy guidelines). Proof of vaccination or exemption must be provided before their start date.
Protecting people from harm is what we do. It's our mission and our passion. As a company dedicated to developing advanced technologies to help save lives, we feel strongly that our employees protect themselves and others from a potentially fatal virus. We encourage everyone who can safely do so to vaccinate against COVID-19.
All your information will be kept confidential according to EEO guidelines.
EEO/AA Employer M/F/D/V
AT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP