TikTok
Global Product Marketing Manager - Livestreaming
TikTok, Los Angeles, CA
Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. Join us.
About The team:
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for a Global Product Marketing Manager with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our livestreaming product to billions of users and creators around the world. At TikTok, we believe that live content creates new ways for viewers and creators to showcase their creativity, connect with each other and further strengthen the diverse TikTok community.
This requires strong partnerships with global product teams, regional marketing teams and cross-functional teams to accelerate adoption and increase understanding and comprehension of the livestream product vertical across audiences and countries around the world. Based out of California, the product marketing manager will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned local campaigns that also reflect local nuances.
What You'll Do
- Develop our global product marketing strategies, narratives and campaigns, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals of TikTok's livestreaming product strategy
- Partner with regional marketing teams to enable localized creative development, user targeting and channel strategies
- Collaborate with global product teams to align on key product priorities and milestones, that are delivered through globally consistent execution plans
- Partner closely with product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
- Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world.
Qualifications
Minimum Requirements:
- Extensive experience within product marketing experience in mobile/tech/consumer products; experience in the livestreaming industry is a plus
- Experience conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
- A creative approach and fresh ideas to build marketing campaigns around product
- Strong project management skills, able to work on multiple projects simultaneously
Preferred Requirements:
- Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
- Creating and executing global marketing campaigns is a plus
- Charismatic, compelling speaker and strong oral & written communication skills for internal and external forums
- Excellent cross-group collaboration skills
- Passionate about TikTok and our mission
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. Join us.
About The team:
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for a Global Product Marketing Manager with a track record of bringing campaigns and products to market. This is a critical role that will focus on setting our global marketing strategies and execution plans to bring our livestreaming product to billions of users and creators around the world. At TikTok, we believe that live content creates new ways for viewers and creators to showcase their creativity, connect with each other and further strengthen the diverse TikTok community.
This requires strong partnerships with global product teams, regional marketing teams and cross-functional teams to accelerate adoption and increase understanding and comprehension of the livestream product vertical across audiences and countries around the world. Based out of California, the product marketing manager will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned local campaigns that also reflect local nuances.
What You'll Do
- Develop our global product marketing strategies, narratives and campaigns, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals of TikTok's livestreaming product strategy
- Partner with regional marketing teams to enable localized creative development, user targeting and channel strategies
- Collaborate with global product teams to align on key product priorities and milestones, that are delivered through globally consistent execution plans
- Partner closely with product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
- Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world.
Qualifications
Minimum Requirements:
- Extensive experience within product marketing experience in mobile/tech/consumer products; experience in the livestreaming industry is a plus
- Experience conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
- A creative approach and fresh ideas to build marketing campaigns around product
- Strong project management skills, able to work on multiple projects simultaneously
Preferred Requirements:
- Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
- Creating and executing global marketing campaigns is a plus
- Charismatic, compelling speaker and strong oral & written communication skills for internal and external forums
- Excellent cross-group collaboration skills
- Passionate about TikTok and our mission
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2