Dotdash Meredith
Associate Director, Content Strategy
Dotdash Meredith, Little Ferry, New Jersey, us, 07643
Job Title
Take the next step in your career now, scroll down to read the full role description and make your application.Associate Director, Content StrategyJob DescriptionI. Job Summary |Major goals and objectives.As an Associate Director of Content Strategy, you will partner with sales and marketing teams to ideate creative and smart custom content ideas for advertising partners in the Travel (i.e. Delta, Tourism Ireland, Marriott) and Auto (Ford, Lexus, Nissan) industries. You will solve advertiser challenges and meet consumer needs through the creation of meaningful content experiences that span social, written, video and experiential formats. You will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals and verbally during client pitches.This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including Travel + Leisure, Food & Wine, PEOPLE, Parents, Real Simple, Byrdie, InStyle and People en Español.II. Essential Job FunctionsAccountabilities, Actions and Expected Measurable Results65%Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisersAttend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposalsCompile and discuss production costs from internal teams (i.e. video, photo, talent costs)Represent ideated content strategies in pitches with agency and client partners25%Act as creative through line from pitch phase through executionOnboarding in-house production teams on sold conceptsActing as quality control throughout the production processOften representing creative on photo and video shoots, alongside clients5%Foster relationships with Travel and Auto sales and marketing teams, while ensuring you are up to date on each Dotdash Meredith brand’s unique voice, content products and opportunities5%Stay up-to-date on new content formats, trends and platforms and be able to incorporate into client pitches-Opportunity to manage a more junior content strategist (Manager or Senior Manager) with similar job functionsIII. Minimum Qualifications and Job Requirements |All must be met to be considered.Education:BS/BA or equivalent professional experienceExperience:7-8 years in a digital/social media environmentSpecific Knowledge, Skills and Abilities:Bonus points for content studio, production, creative agency and/or content marketing experience. Not required.Demonstrated experience and/or interest in Travel and/or Auto industriesCollaborative: You are a team player who knows a good idea can come from anywhereCommunicative: You have strong written and verbal communication skills as well as strong interpersonal skillsCreative: You look at the world through a creative lens and are energized by brainstorming sessions with your peersConnected: Avid consumer of content in its various forms across platforms.Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals5% Travel Required(Approximate)It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.Pay RangeSalary: $84,000 - $120,000The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location.
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Take the next step in your career now, scroll down to read the full role description and make your application.Associate Director, Content StrategyJob DescriptionI. Job Summary |Major goals and objectives.As an Associate Director of Content Strategy, you will partner with sales and marketing teams to ideate creative and smart custom content ideas for advertising partners in the Travel (i.e. Delta, Tourism Ireland, Marriott) and Auto (Ford, Lexus, Nissan) industries. You will solve advertiser challenges and meet consumer needs through the creation of meaningful content experiences that span social, written, video and experiential formats. You will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals and verbally during client pitches.This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including Travel + Leisure, Food & Wine, PEOPLE, Parents, Real Simple, Byrdie, InStyle and People en Español.II. Essential Job FunctionsAccountabilities, Actions and Expected Measurable Results65%Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisersAttend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposalsCompile and discuss production costs from internal teams (i.e. video, photo, talent costs)Represent ideated content strategies in pitches with agency and client partners25%Act as creative through line from pitch phase through executionOnboarding in-house production teams on sold conceptsActing as quality control throughout the production processOften representing creative on photo and video shoots, alongside clients5%Foster relationships with Travel and Auto sales and marketing teams, while ensuring you are up to date on each Dotdash Meredith brand’s unique voice, content products and opportunities5%Stay up-to-date on new content formats, trends and platforms and be able to incorporate into client pitches-Opportunity to manage a more junior content strategist (Manager or Senior Manager) with similar job functionsIII. Minimum Qualifications and Job Requirements |All must be met to be considered.Education:BS/BA or equivalent professional experienceExperience:7-8 years in a digital/social media environmentSpecific Knowledge, Skills and Abilities:Bonus points for content studio, production, creative agency and/or content marketing experience. Not required.Demonstrated experience and/or interest in Travel and/or Auto industriesCollaborative: You are a team player who knows a good idea can come from anywhereCommunicative: You have strong written and verbal communication skills as well as strong interpersonal skillsCreative: You look at the world through a creative lens and are energized by brainstorming sessions with your peersConnected: Avid consumer of content in its various forms across platforms.Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals5% Travel Required(Approximate)It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.Pay RangeSalary: $84,000 - $120,000The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location.
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