TikTok
Senior Product Marketing Manager, TikTok Shop Seller
TikTok, Bristol, Tennessee, us, 37621
Responsibilities
Increase your chances of an interview by reading the following overview of this role before making an application.TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.About the teamThe Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.ResponsibilitiesYou have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce a new suite of products to the US.Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers.Partner with marketing teams to ensure the product suite is on-message and maximized across each channel.Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention.Track marketing program performance and improve through continuous testing.Be the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, participate in QA testing.Be the Voice of the Customer by managing input and feedback from various types of users (end-users, merchants, creators, employees).Partner with Product Management, Design, Data Science, and Engineering to identify impactful product opportunities and prioritize efforts.Build research to help influence Product Roadmap: ROI analysis, dependency analysis, and other techniques to prioritize the product requirements.Qualifications10+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce, social commerce.Experience working with product management, analytics, and design to scale products.Experience in growth and lifecycle marketing via email, in-product, content marketing, and other owned channels.Ample experience working with and influencing cross-functional partners (marketing, design, copywriting).Familiarity with marketing automation, A/B testing, and analytical tools.Bachelor's degree required, Master's degree in related fields (MBA, computer science) preferred.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tac.accommodations@tiktok.com.Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $121,600 - $232,644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym, and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Increase your chances of an interview by reading the following overview of this role before making an application.TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.About the teamThe Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.ResponsibilitiesYou have a passion for navigating ambiguity, crafting messaging, and influencing strategy as a GTM Leader.You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce a new suite of products to the US.Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers.Partner with marketing teams to ensure the product suite is on-message and maximized across each channel.Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention.Track marketing program performance and improve through continuous testing.Be the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, participate in QA testing.Be the Voice of the Customer by managing input and feedback from various types of users (end-users, merchants, creators, employees).Partner with Product Management, Design, Data Science, and Engineering to identify impactful product opportunities and prioritize efforts.Build research to help influence Product Roadmap: ROI analysis, dependency analysis, and other techniques to prioritize the product requirements.Qualifications10+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce, social commerce.Experience working with product management, analytics, and design to scale products.Experience in growth and lifecycle marketing via email, in-product, content marketing, and other owned channels.Ample experience working with and influencing cross-functional partners (marketing, design, copywriting).Familiarity with marketing automation, A/B testing, and analytical tools.Bachelor's degree required, Master's degree in related fields (MBA, computer science) preferred.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tac.accommodations@tiktok.com.Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $121,600 - $232,644 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym, and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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