General Motors
Head of Owner Growth Marketing CRM
General Motors, Mississippi State, Mississippi, us, 39762
Job Description
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.This role is categorized as
hybrid . The successful candidate is expected to report to Warren – Building 7000 / Cadillac Tower three times per week, at minimum.
This job may be eligible for relocation benefits.
The
Head of Owner Growth Marketing
will serve as a performance marketing leader at General Motors, responsible for the growth in CRM-driven marketing outcomes among our Chevy, Buick, GMC, and Cadillac owners. This leader will oversee a team responsible for the short-term and long-term success of revenue performance improvements for owner products, a strategic priority at General Motors. This requires a performance-driven leadership approach and skillset that optimizes both customer outcomes and business growth. This position reports to the Head of Customer Engagement Marketing.
We are seeking a performance-driven CRM expert who is enthusiastic about unlocking sales for our owner products. The portfolio includes OnStar, Rewards, Card, Customer Care & Aftersales, Accessories, Charging, and integration with third-party products like GM Insurance, GM Financial, SiriusXM, and more. This leader will leverage channels like email, direct mail, in-channel notifications, web integration, and 1:1 paid media amplification to achieve their objectives. They will also partner cross-functionally with brand marketing, web, eCommerce, and Customer Success counterparts to coordinate in-channel experiences.
To achieve strong results, a successful candidate will need a modern marketing mindset that is curious, adaptable, digital-first, and outcome-driven. This individual must possess the unique abilities to author new strategies, champion cross-functional work with ease, collaborate with a wide range of stakeholders, and create simplicity out of complexity.
KEY RESPONSIBILITIES/ACCOUNTABILITIES:
Develop CRM strategies that support growth targets for owner-based products, leveraging direct 1:1 channels to deliver an optimal reach, frequency, and channel mix plan that achieves forecasted objectives.
Serve as the CRM channel lead for a portfolio of products, integrating into and partnering with marketing peers for overall 360-degree marketing plan development.
Build and lead a high-performing team by recruiting, developing, and driving accountability to execute the strategic business goals of the Owner Growth CRM department.
Innovate and deliver incremental revenue growth across products, touchpoints, and tactics.
Provide guidance on creative and channel plans, including defining scope, key messages, investment strategies, and target customers.
Establish new creative, audience, and channel strategies for ongoing and ad hoc email campaigns.
Utilize consumer insights and identify competitive opportunities to shape tactics.
Collaborate with key stakeholders as part of annual planning and ongoing operating model.
Foster a test-and-learn culture that focuses on results and continuous improvement.
Product portfolio includes (but is not limited to):
OnStar activations, subscription renewals, retention, and win backs.
OnStar product launch and engagement.
GM Rewards program earnings and redemption.
GM Card acquisition and engagement.
Vehicle Accessories promotion.
Dealer Service visits for maintenance and repairs.
Home charging installation and public charging engagement.
Sirius XM and other streaming audio services.
Collaborate closely with various teams including OnStar Sales & Revenue Operations, Vehicle Brand Marketing, Loyalty team, Customer Lifecycle team, Customer Care & Aftersales, PDM, Fleet, Finance, and Legal to ensure consistency across the business and customer experience.
Lead and develop a high-performing team including training and coaching, performance enablement, and identification/selection of talent.
REQUIREMENTS:
10+ years of experience in leading CRM or lifecycle marketing for a direct-to-consumer brand or business, 7+ in a leadership capacity.
Undergraduate degree in marketing or business, MBA or graduate degree preferred.
Experience in growing businesses through marketing outcomes.
SKILLS/ABILITIES:
Significant people leadership experience with a proven record of guiding high-performing teams.
A strong ability to create and foster cross-functional relationships across business stakeholders.
Experience planning and managing large-scale, strategic marketing and experience initiatives (including financial planning, across matrixed organizations).
Demonstrated strong executive presence and success as a collaborative leader with experience attracting, developing, managing, motivating, and retaining outstanding talent.
Ability to work well in a complex team environment and marshal resources effectively.
Ability to effectively span across multiple leadership levels, teams, programs, and topics utilizing highly efficient time management skills.
Ability to develop and communicate new marketing ideas that will effectively drive consumers to action.
A strong eye for effective creative ideas and execution.
Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations.
Highly developed presentation skills in both development and delivery.
Ability to write clearly and succinctly in a variety of communication settings and styles.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GMOur vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents.
Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision, and life insurance plans to cover you and your family.
Company and matching contributions to 401K savings plan to help you save for retirement.
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values.
Tuition assistance and student loan refinancing.
Discount on GM vehicles for you, your family, and friends.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.
Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.
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Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.This role is categorized as
hybrid . The successful candidate is expected to report to Warren – Building 7000 / Cadillac Tower three times per week, at minimum.
This job may be eligible for relocation benefits.
The
Head of Owner Growth Marketing
will serve as a performance marketing leader at General Motors, responsible for the growth in CRM-driven marketing outcomes among our Chevy, Buick, GMC, and Cadillac owners. This leader will oversee a team responsible for the short-term and long-term success of revenue performance improvements for owner products, a strategic priority at General Motors. This requires a performance-driven leadership approach and skillset that optimizes both customer outcomes and business growth. This position reports to the Head of Customer Engagement Marketing.
We are seeking a performance-driven CRM expert who is enthusiastic about unlocking sales for our owner products. The portfolio includes OnStar, Rewards, Card, Customer Care & Aftersales, Accessories, Charging, and integration with third-party products like GM Insurance, GM Financial, SiriusXM, and more. This leader will leverage channels like email, direct mail, in-channel notifications, web integration, and 1:1 paid media amplification to achieve their objectives. They will also partner cross-functionally with brand marketing, web, eCommerce, and Customer Success counterparts to coordinate in-channel experiences.
To achieve strong results, a successful candidate will need a modern marketing mindset that is curious, adaptable, digital-first, and outcome-driven. This individual must possess the unique abilities to author new strategies, champion cross-functional work with ease, collaborate with a wide range of stakeholders, and create simplicity out of complexity.
KEY RESPONSIBILITIES/ACCOUNTABILITIES:
Develop CRM strategies that support growth targets for owner-based products, leveraging direct 1:1 channels to deliver an optimal reach, frequency, and channel mix plan that achieves forecasted objectives.
Serve as the CRM channel lead for a portfolio of products, integrating into and partnering with marketing peers for overall 360-degree marketing plan development.
Build and lead a high-performing team by recruiting, developing, and driving accountability to execute the strategic business goals of the Owner Growth CRM department.
Innovate and deliver incremental revenue growth across products, touchpoints, and tactics.
Provide guidance on creative and channel plans, including defining scope, key messages, investment strategies, and target customers.
Establish new creative, audience, and channel strategies for ongoing and ad hoc email campaigns.
Utilize consumer insights and identify competitive opportunities to shape tactics.
Collaborate with key stakeholders as part of annual planning and ongoing operating model.
Foster a test-and-learn culture that focuses on results and continuous improvement.
Product portfolio includes (but is not limited to):
OnStar activations, subscription renewals, retention, and win backs.
OnStar product launch and engagement.
GM Rewards program earnings and redemption.
GM Card acquisition and engagement.
Vehicle Accessories promotion.
Dealer Service visits for maintenance and repairs.
Home charging installation and public charging engagement.
Sirius XM and other streaming audio services.
Collaborate closely with various teams including OnStar Sales & Revenue Operations, Vehicle Brand Marketing, Loyalty team, Customer Lifecycle team, Customer Care & Aftersales, PDM, Fleet, Finance, and Legal to ensure consistency across the business and customer experience.
Lead and develop a high-performing team including training and coaching, performance enablement, and identification/selection of talent.
REQUIREMENTS:
10+ years of experience in leading CRM or lifecycle marketing for a direct-to-consumer brand or business, 7+ in a leadership capacity.
Undergraduate degree in marketing or business, MBA or graduate degree preferred.
Experience in growing businesses through marketing outcomes.
SKILLS/ABILITIES:
Significant people leadership experience with a proven record of guiding high-performing teams.
A strong ability to create and foster cross-functional relationships across business stakeholders.
Experience planning and managing large-scale, strategic marketing and experience initiatives (including financial planning, across matrixed organizations).
Demonstrated strong executive presence and success as a collaborative leader with experience attracting, developing, managing, motivating, and retaining outstanding talent.
Ability to work well in a complex team environment and marshal resources effectively.
Ability to effectively span across multiple leadership levels, teams, programs, and topics utilizing highly efficient time management skills.
Ability to develop and communicate new marketing ideas that will effectively drive consumers to action.
A strong eye for effective creative ideas and execution.
Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations.
Highly developed presentation skills in both development and delivery.
Ability to write clearly and succinctly in a variety of communication settings and styles.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GMOur vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.
Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes, the following benefits, in addition to many others:
Paid time off including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents.
Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision, and life insurance plans to cover you and your family.
Company and matching contributions to 401K savings plan to help you save for retirement.
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values.
Tuition assistance and student loan refinancing.
Discount on GM vehicles for you, your family, and friends.
Diversity InformationGeneral Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.
Equal Employment Opportunity StatementsGM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.
#J-18808-Ljbffr