Tebra
Customer Marketing Manager
Tebra, Newport Beach, California, us, 92659
About the Role
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Tebra is seeking a passionate and results-driven Customer Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing strategies to engage, retain, and advocate for our valued customers. You will work closely with cross-functional teams to ensure our customers receive timely and relevant communications that enhance their experience with our brand and support the expansion goals of our Account Management and Customer Success teams.
Your Area of FocusOur Customer Marketing Manager will work within the customer marketing team to help develop, service, and grow relationships with our customers. The Customer Marketing Manager will be an in-house expert in terms of improving our customers’ knowledge of our product as well as identifying and implementing customer enablement improvements across channels including email, in-product, and virtual events. The Customer Marketing Manager will also manage and successfully execute customer marketing campaigns to help drive revenue and increase brand awareness.
You will focus on key marketing activations, including:
Develop and manage customer communication strategies across multiple channels.
Create customer newsletters, product updates, and educational content.
Design and execute customer engagement programs like webinars, user groups, and events.
Monitor and analyze engagement metrics to improve programs.
Develop automated lifecycle touchpoints to boost product adoption and reduce churn.
Collaborate with Product, Sales, Customer Support, and Account Management to align marketing initiatives.
Advocate for the customer within the organization to influence product and service improvements.
Plan, execute, and measure customer cross-sell and expansion initiatives, including direct mail, in-product prompts, and email campaigns.
Use marketing automation tools for customer segmentation and targeted campaigns.
Conduct surveys and gather feedback to understand customer satisfaction.
Analyze customer data to identify growth opportunities.
Work with Marketing leadership on customer advocacy programs, including testimonials, advisory boards, and case studies.
Provide editorial support for Tebra’s Customer Community and promote events and content.
Build and maintain relationships with key customers to turn them into brand advocates.
Your Key Qualities
Customer-centric mindset with a deep understanding of customer needs.
Excellent written and verbal communication skills.
Proficient in analyzing data to make informed decisions and measure the success of marketing initiatives.
Proven ability to work collaboratively across departments and build strong internal and external relationships.
Innovative and creative in developing customer programs and solving problems.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Demonstrated aptitude in facilitating emergency communications.
Your Professional Qualifications
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in customer marketing or a similar role, preferably at SaaS companies.
Experience in lead generation, marketing campaigns, and event promotion.
Strong problem-solving, prioritization, and multitasking skills.
Experience with marketing automation tools and CRM systems. Marketo, Intercom, and Salesforce preferred.
Strong project management skills and attention to detail.
Experience hosting live and on-demand events. GoToWebinar proficiency is a plus.
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Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.Tebra is seeking a passionate and results-driven Customer Marketing Manager to join our dynamic marketing team. In this role, you will be responsible for developing and executing strategies to engage, retain, and advocate for our valued customers. You will work closely with cross-functional teams to ensure our customers receive timely and relevant communications that enhance their experience with our brand and support the expansion goals of our Account Management and Customer Success teams.
Your Area of FocusOur Customer Marketing Manager will work within the customer marketing team to help develop, service, and grow relationships with our customers. The Customer Marketing Manager will be an in-house expert in terms of improving our customers’ knowledge of our product as well as identifying and implementing customer enablement improvements across channels including email, in-product, and virtual events. The Customer Marketing Manager will also manage and successfully execute customer marketing campaigns to help drive revenue and increase brand awareness.
You will focus on key marketing activations, including:
Develop and manage customer communication strategies across multiple channels.
Create customer newsletters, product updates, and educational content.
Design and execute customer engagement programs like webinars, user groups, and events.
Monitor and analyze engagement metrics to improve programs.
Develop automated lifecycle touchpoints to boost product adoption and reduce churn.
Collaborate with Product, Sales, Customer Support, and Account Management to align marketing initiatives.
Advocate for the customer within the organization to influence product and service improvements.
Plan, execute, and measure customer cross-sell and expansion initiatives, including direct mail, in-product prompts, and email campaigns.
Use marketing automation tools for customer segmentation and targeted campaigns.
Conduct surveys and gather feedback to understand customer satisfaction.
Analyze customer data to identify growth opportunities.
Work with Marketing leadership on customer advocacy programs, including testimonials, advisory boards, and case studies.
Provide editorial support for Tebra’s Customer Community and promote events and content.
Build and maintain relationships with key customers to turn them into brand advocates.
Your Key Qualities
Customer-centric mindset with a deep understanding of customer needs.
Excellent written and verbal communication skills.
Proficient in analyzing data to make informed decisions and measure the success of marketing initiatives.
Proven ability to work collaboratively across departments and build strong internal and external relationships.
Innovative and creative in developing customer programs and solving problems.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Demonstrated aptitude in facilitating emergency communications.
Your Professional Qualifications
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in customer marketing or a similar role, preferably at SaaS companies.
Experience in lead generation, marketing campaigns, and event promotion.
Strong problem-solving, prioritization, and multitasking skills.
Experience with marketing automation tools and CRM systems. Marketo, Intercom, and Salesforce preferred.
Strong project management skills and attention to detail.
Experience hosting live and on-demand events. GoToWebinar proficiency is a plus.
#J-18808-Ljbffr