Maven
Head of Member Growth Marketing
Maven, Long Island City, New York, United States, 11101
Maven is looking for a Marketing leader to manage the lifecycle of our members, from enrollment, to activation, and through retention. In this role, you will lead the Member Growth Marketing org, a team developing strategies to grow our membership across our book of business that includes employers spanning the Fortune 100 to populations directly enrolled with health plans.
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.As Head of Member Growth Marketing, you will:Lead and develop a high performing Member Growth Marketing team to improve our ability to hit and exceed enrollment targetsDevelop the Member Growth Marketing strategy, using a data-first approach to tailor deliverables to member personas and directing investments toward the most effective channelsBuild a framework to segment our different types of clients and their communication practices in order to maximize enrollmentsPartner cross-functionally with key teams to execute campaignsWork with Client Success to develop strategic, consultative relationships with our clients to attract and enroll their employees.Partner with the Product team to build a seamless member journey, from enrollment campaigns through onboarding and engagement and retention effortsCollaborate with the Data team to ensure that you have access to key member insights and to enable automation of workflows in your CRM tools.Execute on launch and on-going campaigns, creating playbooks that drive member enrollment cost-effectively, with a focus on email, direct mail, digital, and additional internal customer channelsEmbrace experimentation, consistently testing strategies to unlock even greater opportunities to drive new enrollments and member retentionCreate systems that enable effective monitoring of performance at the client and channel level, enabling proactive management of our book of businessEnsure consistency and quality of external member communications that uphold our brand and messaging standardsExperience & Skills:10+ years of experience in consumer marketing roles leading member growth and retention, with at least 3+ years of experience in B2B2C environment3+ years of experience with a proven track record of hiring and leading high impact teams.You lead with data with a bias towards continuous improvement via rapid experimentation and iteration.
Bonus : experience working in Looker.You have extensive experience with multi-channel Marketing, with a focus on driving growth through email, text, and paid media.
Bonus : experience with Braze or direct mail campaignsBonus : Experience working in digital health companies in roles that require collaboration with benefits buyers or health plan partnersBonus : You have client-facing experience with leadership at high-profile clients, partnering to co-develop Marketing strategies.Salary & Benefits:For candidates in NYC, CO, or CA, the base salary range for this role is $160,000 - $250,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.Benefits & Perks:We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.Whole-self care through wellness partnershipsWeekly breakfast, lunch, and get-togethers16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)Udemy, annual professional development stipend, and access to a personal career coach through Maven401K matching for US-based employees (immediately vesting)Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
#J-18808-Ljbffr
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.As Head of Member Growth Marketing, you will:Lead and develop a high performing Member Growth Marketing team to improve our ability to hit and exceed enrollment targetsDevelop the Member Growth Marketing strategy, using a data-first approach to tailor deliverables to member personas and directing investments toward the most effective channelsBuild a framework to segment our different types of clients and their communication practices in order to maximize enrollmentsPartner cross-functionally with key teams to execute campaignsWork with Client Success to develop strategic, consultative relationships with our clients to attract and enroll their employees.Partner with the Product team to build a seamless member journey, from enrollment campaigns through onboarding and engagement and retention effortsCollaborate with the Data team to ensure that you have access to key member insights and to enable automation of workflows in your CRM tools.Execute on launch and on-going campaigns, creating playbooks that drive member enrollment cost-effectively, with a focus on email, direct mail, digital, and additional internal customer channelsEmbrace experimentation, consistently testing strategies to unlock even greater opportunities to drive new enrollments and member retentionCreate systems that enable effective monitoring of performance at the client and channel level, enabling proactive management of our book of businessEnsure consistency and quality of external member communications that uphold our brand and messaging standardsExperience & Skills:10+ years of experience in consumer marketing roles leading member growth and retention, with at least 3+ years of experience in B2B2C environment3+ years of experience with a proven track record of hiring and leading high impact teams.You lead with data with a bias towards continuous improvement via rapid experimentation and iteration.
Bonus : experience working in Looker.You have extensive experience with multi-channel Marketing, with a focus on driving growth through email, text, and paid media.
Bonus : experience with Braze or direct mail campaignsBonus : Experience working in digital health companies in roles that require collaboration with benefits buyers or health plan partnersBonus : You have client-facing experience with leadership at high-profile clients, partnering to co-develop Marketing strategies.Salary & Benefits:For candidates in NYC, CO, or CA, the base salary range for this role is $160,000 - $250,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.Benefits & Perks:We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.Whole-self care through wellness partnershipsWeekly breakfast, lunch, and get-togethers16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)Udemy, annual professional development stipend, and access to a personal career coach through Maven401K matching for US-based employees (immediately vesting)Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
#J-18808-Ljbffr