Association of National Advertisers
Head of Content Marketing
Association of National Advertisers, Long Island City, New York, United States, 11101
Qualifications
Excellent communication and project management skills, and proven ability to drive multiple key strategic initiatives under tight timelinesNot afraid to try new things, and always looking for new ways to expand your knowledge and experience and to improve the team's performance with innovative new solutions and process enhancementsMust be able to work collaboratively with a team, as well as independently and with minimal supervision5-10 years of hands-on experience in successfully employing data-driven marketing tactics at an advertiser, agency, data, or technology solutions providerA passion for problem-solving and an insatiable desire to learn and contribute as we focus on improving member performance in our evolving business environmentComfort and proficiency in various content management systems, email service providers, data mining solutions, virtual meeting platforms, and Microsoft Office productsA bachelor's degree is required and an advanced degree and/or previous experience in event coordination is a plusResponsibilities
This person will work closely with marketers, industry partners, and internal ANA teams to develop and deliver products and services designed to educate and enable members to understand, and safely activate and scale the use of data and technology solutions in support of their business objectivesYou will oversee some of the development and all of the execution of a cohesive suite of custom products and services that are designed to assist marketers in mastering their tech stack and to enhance their modern marketing data, technology, and measurement skillsAssist in programming informative and actionable events that inspire and engage members where they share, learn, grow, network, and prosper togetherFacilitate webinars, committee meetings, and other exciting events with some of the industry's most talented marketers, agencies, and data & tech partnersAssist in building the industry's best MarTech and Marketing Futures communities to provoke conversations and facilitate meaningful progress in addressing its most pressing challengesBe an integral leader within the team helping drive the overall Go-To-Market strategy and executionBenefits
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewardsThe ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
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Excellent communication and project management skills, and proven ability to drive multiple key strategic initiatives under tight timelinesNot afraid to try new things, and always looking for new ways to expand your knowledge and experience and to improve the team's performance with innovative new solutions and process enhancementsMust be able to work collaboratively with a team, as well as independently and with minimal supervision5-10 years of hands-on experience in successfully employing data-driven marketing tactics at an advertiser, agency, data, or technology solutions providerA passion for problem-solving and an insatiable desire to learn and contribute as we focus on improving member performance in our evolving business environmentComfort and proficiency in various content management systems, email service providers, data mining solutions, virtual meeting platforms, and Microsoft Office productsA bachelor's degree is required and an advanced degree and/or previous experience in event coordination is a plusResponsibilities
This person will work closely with marketers, industry partners, and internal ANA teams to develop and deliver products and services designed to educate and enable members to understand, and safely activate and scale the use of data and technology solutions in support of their business objectivesYou will oversee some of the development and all of the execution of a cohesive suite of custom products and services that are designed to assist marketers in mastering their tech stack and to enhance their modern marketing data, technology, and measurement skillsAssist in programming informative and actionable events that inspire and engage members where they share, learn, grow, network, and prosper togetherFacilitate webinars, committee meetings, and other exciting events with some of the industry's most talented marketers, agencies, and data & tech partnersAssist in building the industry's best MarTech and Marketing Futures communities to provoke conversations and facilitate meaningful progress in addressing its most pressing challengesBe an integral leader within the team helping drive the overall Go-To-Market strategy and executionBenefits
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewardsThe ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.
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