Wayfair
Retail Marketing Associate, Perigold_
Wayfair, Boston, Massachusetts, United States, 02133
OVERVIEW
Perigold is seeking a Retail Marketing Associate to join the Perigold Marketing team. In this role, you’ll be responsible for creating and executing a robust marketing playbook to drive traffic to our first-ever Perigold retail stores and enabling a cohesive omnichannel shopping experience.
You will drive our local marketing campaigns and activations for our physical retail stores and lead the ongoing coordination and optimization as store locations scale.
This role is based in Boston and reports to Perigold’s Head of Brand, Editorial, and Partnerships,
with significant cross-functional exposure across our Retail, Field, Marketing, Content, Creative, and Category Management teams.
What You’ll Do
In partnership with manager and CMO, lead our retail marketing efforts that help blend our ecommerce strategy with hyperlocal media strategies to drive customers to visit Perigold stores
Develop and own retail marketing plan & ongoing calendars
Own the process of executing end-to-end physical retail marketing campaigns: from planning to communication, execution, briefing our field teams, and reporting through completion. This includes regular collaboration with key stakeholders on deliverables and schedules
Own communication workflow with our store field teams to ensure seamless execution of marketing tactics in-store; develop and iterate on processes to aid the communication flow
Support strategy for local mall marketing, community & influencer marketing, in partnership with corporate retail team and local store teams
Write creative briefs and enter tickets for the creative team, ensuring a customer-first lens to our creative executions
Develop and manage creative learning agenda to accelerate results for retail marketing. Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
Liaise with core marketing channels (e.g. e-mail, to develop store marketing strategies and drive cohesion across omni-channel experiences
Liaise with store signage team and contribute to briefs to ensure cohesion across digital and store experiences
Create tools and processes to enable scalability of retail marketing playbook in preparation for future store expansion
Contribute to team budget management including submission of POs, invoices, and monitoring of spend on a regular basis to ensure we are managing to our budget goals
Build and maintain team project planning and progress tracking tools
Travel to store locations to implement, pressure test, and evolve retail marketing and brand playbook in partnership with field teams
What You’ll Need
Bachelor's degree in a relevant field with a strong academic record
6 months - 2 years of experience in corporate retail, e-commerce, or CPG ideally in a marketing activation or integrated marketing role
Exceptional project and time management skills. Comfortable in a fast-paced, dynamic environment with competing priorities and time-sensitive milestones
Excellent communications skills, both written and verbal, for internal and partner facing communications
An ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
Comfort in drawing conclusions from data; proficiency in Excel, SQL, or other analytical tool a plus
Highly organized with the ability to context switch and manage multiple projects simultaneously
Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated
Experience in providing creative direction and working with creative teams to develop assets
Interest, familiarity with or experience in the interior design industry, with a strong taste level and ability to identify strong creative through both a subjective and analytical (data-driven) lens
Passionate about the customer with an interest in delivering an exceptional customer experience
Collaborative team player who wants to see themselves and others thrive
Prior retail experience is a plus
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( ayfair.com/careers/privacy ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
dataprotectionofficer@wayfair.com .
Perigold is seeking a Retail Marketing Associate to join the Perigold Marketing team. In this role, you’ll be responsible for creating and executing a robust marketing playbook to drive traffic to our first-ever Perigold retail stores and enabling a cohesive omnichannel shopping experience.
You will drive our local marketing campaigns and activations for our physical retail stores and lead the ongoing coordination and optimization as store locations scale.
This role is based in Boston and reports to Perigold’s Head of Brand, Editorial, and Partnerships,
with significant cross-functional exposure across our Retail, Field, Marketing, Content, Creative, and Category Management teams.
What You’ll Do
In partnership with manager and CMO, lead our retail marketing efforts that help blend our ecommerce strategy with hyperlocal media strategies to drive customers to visit Perigold stores
Develop and own retail marketing plan & ongoing calendars
Own the process of executing end-to-end physical retail marketing campaigns: from planning to communication, execution, briefing our field teams, and reporting through completion. This includes regular collaboration with key stakeholders on deliverables and schedules
Own communication workflow with our store field teams to ensure seamless execution of marketing tactics in-store; develop and iterate on processes to aid the communication flow
Support strategy for local mall marketing, community & influencer marketing, in partnership with corporate retail team and local store teams
Write creative briefs and enter tickets for the creative team, ensuring a customer-first lens to our creative executions
Develop and manage creative learning agenda to accelerate results for retail marketing. Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
Liaise with core marketing channels (e.g. e-mail, to develop store marketing strategies and drive cohesion across omni-channel experiences
Liaise with store signage team and contribute to briefs to ensure cohesion across digital and store experiences
Create tools and processes to enable scalability of retail marketing playbook in preparation for future store expansion
Contribute to team budget management including submission of POs, invoices, and monitoring of spend on a regular basis to ensure we are managing to our budget goals
Build and maintain team project planning and progress tracking tools
Travel to store locations to implement, pressure test, and evolve retail marketing and brand playbook in partnership with field teams
What You’ll Need
Bachelor's degree in a relevant field with a strong academic record
6 months - 2 years of experience in corporate retail, e-commerce, or CPG ideally in a marketing activation or integrated marketing role
Exceptional project and time management skills. Comfortable in a fast-paced, dynamic environment with competing priorities and time-sensitive milestones
Excellent communications skills, both written and verbal, for internal and partner facing communications
An ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
Comfort in drawing conclusions from data; proficiency in Excel, SQL, or other analytical tool a plus
Highly organized with the ability to context switch and manage multiple projects simultaneously
Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated
Experience in providing creative direction and working with creative teams to develop assets
Interest, familiarity with or experience in the interior design industry, with a strong taste level and ability to identify strong creative through both a subjective and analytical (data-driven) lens
Passionate about the customer with an interest in delivering an exceptional customer experience
Collaborative team player who wants to see themselves and others thrive
Prior retail experience is a plus
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( ayfair.com/careers/privacy ). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at
dataprotectionofficer@wayfair.com .