Tech Marketing Leader, Assistant Director_

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.**Location:** Denver, Boston, Houston, San Antonio, Los Angeles, Sacramento, San Diego, Seattle, Salt Lake City, and Milwaukee, Atlanta, Miami, Tampa, Jacksonville, Charlotte, Nashville, Chicago**Tech Digital Marketing Leader (Americas Consulting) - Champion of Product Marketing**The opportunity:Step into the role of Tech Digital Marketing Leader and become the driving force behind product-centric marketing initiatives that resonate with our Tech buyer audience. With a digital-first mindset, you'll spearhead the development of product marketing strategies that align with the Consulting practice's strategic goals and revenue plan. Your expertise in product positioning, messaging, and market segmentation will be pivotal in crafting compelling narratives that not only challenge conventional thinking but also drive lead generation and maximize market impact. By collaborating with content partners and cross-functional teams, you'll ensure that our go-to-market programs are sharply focused on addressing key audience pain points and delivering value propositions that stand out in the competitive landscape.We are in search of a visionary marketer with a product marketing prowess, someone who combines innovative thinking with strong business acumen, strategic planning, and collaborative execution.Your key responsibilities:As the Tech Digital Marketing Leader, you will be at the forefront of developing and executing product marketing strategies that drive demand and measurable impact for our Tech buyer audiences. Your role is pivotal in translating product features into benefits and crafting marketing programs that articulate the unique selling points of our services and solutions.Responsibilities include:+ Leading a digital-first, demand generation team to design and implement product-led marketing programs, informed by a deep understanding of the sales funnel and content strategy, including product thought leadership.+ Aligning campaign development with product roadmaps and business objectives for key buyer personas, ensuring a seamless product narrative across all channels.+ Crafting innovative multi-channel campaigns focused on product differentiation to drive MQLs and pipeline, while optimizing campaigns at each stage of the funnel.+ Utilizing marketing automation and lead management to efficiently orchestrate all product marketing programs and workflows.+ Collaborating with the content strategy team to develop high-impact product assets and optimize SEO/SEM, ABM, social, and PPC strategies for product promotion.+ Building integrated product marketing campaigns in partnership with other service lines and sectors across the Americas.+ Measuring, analyzing, and reporting on product campaign performance.+ Managing direct reports, including project management and reporting related to product marketing initiatives.+ Engaging BMC specialty groups proactively to ensure the completion of product marketing deliverables, including product communications, video, thought leadership, branding, and digital marketing.+ Adhering to EY's policies and guidelines while maintaining a product marketing focus.+ Project managing complex product marketing programs and fostering relationship-building efforts.Skills and attributes for success:+ Expertise in creating strategic, targeted, and impactful go-to-market initiatives that effectively commercialize products and solutions.+ A proven track record of success in product marketing, with the ability to craft engaging content and programs that highlight product value and drive strategic initiatives.+ Demonstrated ability to create measurable impact through exceptional client service, acting as a trusted advisor and point of contact for product marketing management.+ Strong project management skills, with the ability to lead complex product marketing programs and drive relationship-building efforts at all levels, internally and externally.+ Experience managing relationships with external agencies, effectively communicating product needs and KPIs to brief and engage outside vendors.+ Demonstrated knowledge of digital marketing platforms (e.g., Marketo, Eloqua, Google Analytics/Ads) to target buyers, benchmark product campaigns, and track ROI.What we look for in a candidate:+ A minimum of 10+ years of experience in marketing, with a strong preference for candidates with a background in product marketing to CIOs and tech buyers.+ Bachelor’s degree in Business, Marketing, or a related field, with an MBA being highly desirable.+ Strong business acumen, critical thinking, and analytical skills.+ Excellent communication skills, including the ability to articulate complex product information in a clear, concise, and compelling manner for broad audiences.+ Poise and confidence to interact professionally with various levels of leadership and stakeholders.**What we offer**We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $98,100 to $178,100. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $117,700 to $202,400. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.+ **Continuous learning:** You’ll develop the mindset and skills to navigate whatever comes next.+ **Success as defined by you:** We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.+ **Transformative leadership:** We’ll give you the insights, coaching and confidence to be the leader the world needs.+ **Diverse and inclusive culture:** You’ll be embraced for who you are and empowered to use your voice to help others find theirs.**If you can demonstrate that you meet the criteria above, please contact us as soon as possible.****The exceptional EY experience. It’s yours to build.****EY | Building a better working world**EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, type Option 2 (HR-related inquiries) and then type Option 1 (HR Shared Services Center), which will route you to EY’s Talent Shared Services Team or email SSC Customer Support at ssc.customersupport@ey.com