Associate Director, Consumer Digital Marketing-Respiratory_

**About the Job**This role will support Consumer digital marketing efforts for Dupixent with a focus on Respiratory indications (COPD and Asthma) reporting to the Head of Consumer Marketing. This individual will partner across the Alliance, as well as, with multiple cross-functional teams and agencies to drive the creation and ongoing optimization of digital campaigns, aligning digital plans and strategies with brand objectives, goals and budgets. This individual will also manage the execution and implementation of digital marketing tactics inclusive of personalization and audience-driven segmentation.We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.**Main Responsibilities:**+ Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change+ Possess an understanding of the multiple channels to reach consumers including how channels can be utilized effectively integrated to deliver cross-channel customer journeys+ Constant focus on enabling the best customer experience in every interaction+ Familiar with actionable digital measurement plans, selecting KPIs and setting goals, targets and measurement milestones that directly relate to business objectives+ Increase key performance metrics to attract and move audiences with content, including organic prospect traffic, time on page, click-thru rates, subscribers, form fills, and registrations.+ Secure tactical approval through JRC processes across the Alliance+ Act as strategic brand partner to the Dupixent Franchise Media Team to help drive and improve our consumer experience and marketing effectiveness+ Ability to adapt to the ever-changing digital landscape to identify areas of opportunity delivering the most impact for the brand**About you:**+ Undergraduate: BA/BS in applicable discipline+ 7+ years’ experience in pharmaceutical industry+ Brand/Digital marketing and customer experience planning+ Strategic digital planning and execution+ Building cross functional consensus+ Omnichannel marketing+ In-depth understanding of digital marketing channels and the key benefits that each achieve at driving enhanced customer relationships+ Strong understanding of digital marketing trends and innovations+ Strong understanding of how to interpret digital marketing insights and provide optimization recommendations based on insights+ Agency management+ Regulatory review experience**Why Choose Us?**+ Bring the miracles of science to life alongside a supportive, future-focused team.+ Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.+ Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.+ Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.\#GD-SG\#LI-GZ\#LI-Onsite