Vice President, Strategic Marketing & Corporate Communications_

POSITION SUMMARY: Responsible for ideating, developing andimplementing and consulting to comprehensive marketing and communicationsinitiatives and strategies across Genesis and within its market specific presence.This role is a key leadership role responsible for driving the company's marketingfunction from transactional to transformational. This individual will serve as aconsultative partner to the organization, leading a team of individuals whoinnovate, educate and steward the brand while working closely with cross-functional teams to achieve the company's growth and brand objectives.This role will shape and execute marketing initiatives while enhancing corporatecommunication strategies. Leveraging data-driven insights from across the skilled nursing andrehabilitation space and drawing inspiration from leading brands known for their customer-centric approaches, the Marketing Strategy & Corporate Communications team is accountableto activating brand awareness, customer engagement, and elevating corporate reputation.RESPONSIBILITIES/ACCOUNTABILITIES:Comprehensive Marketing Strategy● Develop and communicate a clear vision for the future of marketing within theorganization, focusing on innovation and continuous improvement.● Lead the development and implementation of a cohesive brand strategy thatdifferentiates the company in the marketplace, focusing on brand consistencyand performance metrics analysis.● Monitor and analyze brand performance metrics to optimize strategies andtactics, ensuring alignment with corporate objectives and market dynamics.● Conduct market research to identify key trends, consumer preferences, andcompetitive landscape within the healthcare industry.● Collaborate with cross-functional teams to develop innovative marketingstrategies that align with organizational goals and drive business growth.● Implement data-driven approaches to optimize marketing campaigns,maximize ROI, and enhance customer acquisition and retention.Brand Positioning and Identity Define and articulate the brand's unique value proposition, ensuring alignmentwith our commitment to patient-centered care and innovation.● Cultivate a strong brand identity across all channels and touchpoints,reinforcing our brand's reputation for quality, trust, and compassion.● Develop and oversee brand guidelines to maintain consistency and coherencein messaging and visual identity.● Establish clear and helpful processes for centralized and decentralizedmarketing tasks and tools, ensuring that end users understand what to engagethe team for and how to do so.Stakeholder Engagement and Loyalty:● Champion a patient, family, hospital, physician aka customer-centric approachacross all marketing initiatives, prioritizing experience and satisfaction.● Implement targeted communication strategies to engage with patients,caregivers, healthcare professionals, and other stakeholders.● Leverage customer feedback and insights to continuously refine marketingstrategies and improve overall customer experience.Corporate Communication Initiatives● Develop and execute a comprehensive and well organized internal and externalcorporate communication strategy to enhance organizational transparency,credibility, and reputation with employees and external stakeholders.● Oversee plans to enhance the company's reputation and brand visibility,ensuring consistency across all channels.● Serve as a spokesperson for the company, effectively communicating keymessages to internal and external stakeholders, including media, investors, andregulatory bodies.● Oversee the creation of compelling content for various channels, includingpress releases, website, social media, and internal communications, serving asa key spokesperson for the company.● Proactively manage and mitigate reputational risks, ensuring alignment withethical standards and regulatory requirements.Innovation and Collaboration:● Foster a culture of innovation within the marketing and communications team,encouraging experimentation and continuous learning.● Collaborate with internal stakeholders, including executive leadership,operations, sales, and clinical teams, to align marketing initiatives withbusiness objectives and drive stakeholder engagement.Cultivate relationships with external partners, including healthcareorganizations, referral sources, and community stakeholders, enhancing thecompany's presence and partnerships in the market.● Collaborate and consult with centers, Strategy (BD/CAD), and Clinical teamsto identify and implement opportunities for improved admissions experiences,higher reputational values, and positive differentiation in their localmarketplaces.● Stay informed of emerging trends and technologies in healthcare marketingand communications, incorporating and implementing best practices andindustry insights into our strategies. This includes but isn’t limited to digitaltransformation of manual and printed processes.Qualifications:1. Bachelor's degree in Marketing, Communications, Business Administration, or relatedfield.2. Proven experience (10+ years) in strategic marketing leadership roles, preferablywithin the healthcare or related industry.3. Strong track record of leading successful marketing transformation initiatives, withexceptional strategic thinking and analytical skills.4. Excellent communication and interpersonal skills, with the ability to influence andcollaborate effectively at all levels of the organization.5. Demonstrated leadership experience, including team management and development.Other Info+ Position Type: Full Time+ Pay Target: $120,000 - $150,000+ Job City: Philadelphia+ Requisition Number: 509682Genesis HealthCare, Inc. and all affiliated entities (collectively “Genesis”) has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.