Marketing Specialist_

Marketing SpecialistABOUT YOU:As a Marketing Specialist, you will support the College Sports marketing team, complete assigned initiatives, defined marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth. You will work with a functional Manager to manage and complete all activities and deliverables for assigned projects.YOU HAVE:+ Technical skills. Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.+ Attention to detail. Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment.+ Project management skills. Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.+ Great communication skills. Strong communication and interpersonal skills with ability to work effectively with all levels of the organization. Skilled in writing and editing content.+ Experience. 3-5 years’ professional marketing experience. Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS).+ Education. BA/BS degree or equivalent combination of education and experience.+ Preferred. Social marketing experience with a special interest or knowledge in sports. Strong analytical skills with an understanding of data/analytics.YOU WILL:+ Manage execution and coordination of marketing plans to reach growth targets.+ Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.+ Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.+ Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.).+ Partner with Merchandising/Product team on all product launches and positioning.+ Develop and oversee data / analytics tracking. Monitor identified key KPI’s for the business & report findings.+ Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports.+ Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.+ Research sports championship data and report on sports activity weekly (wins/losses).+ Provide championship lead generation for sales team.+ Partner with internal teams to execute all marketing plans.+ Establish relationships and communicate regularly with sales reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA).+ Develop needed collateral, visual merchandising, digital and in-school event support for key events.+ Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.+ Prepare and package materials and product for special events and trade shows; responsible for shipping & handling.+ Work weekends. Must have weekend availability (remote work).LOVE WHERE YOU WORK:+ We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.+ We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.+ We believe in flexibility. We provide hybrid work options.+ We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.+ We care about your development. We support tuition reimbursement after 6 months of service.APPLICATION DEADLINE: September 30, 2024ABOUT US:Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.Click on video link for an exclusive look into the Jostens experience! o/HIAsH659ALL ABOUT MARKETINGOur Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!AMERICANS WITH DISABILITIES ACT (ADA):Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.California Privacy Policy: ostens.com/about/california-employee-privacy-policy