External Communications Manager_

**Overview**PNNL’s Communications organization is comprised of over 100 talented communications professionals committed to elevating PNNL’s reputation, inspiring action, and engaging audiences by transforming the Lab’s science into influential communications and compelling stories.We are seeking an External Communications Manager to shape and execute the organization's external communications strategy.**Responsibilities**Position OverviewThe External Communications Manager is responsible for developing and executing comprehensive external communications strategies that go beyond traditional media relations to build and sustain the organization’s reputation and brand visibility with all priority audiences and support the communications strategy. This position leads digital media, public relations, media relations, employer brand stewardship, and institutional voice and messaging. The person in this position will serve on the Communication’s executive leadership team and work closely with the other communications verticals to ensure a coordinated approach to external messaging and the use of PNNL’s external channels.Responsibilities:+ Leadership: Build, manage, and mentor a professional and impactful external communications team. Supervise and elevate the team's work, ensuring quality, consistency, and impact.+ Strategic Planning: Develop and execute external communication strategies aligned with the Lab’s goals and objectives and the overall communications strategy.+ Media Relations: Drive media relations activities increasing PNNL’s share of voice and guiding public affairs activities.+ Crisis Management: Prepare for potential crises and manage external communications during such events to protect and maintain the Lab’s reputation.+ Institutional communications capability and strategies:Establish and ensure that all external communications are consistent with the Lab's brand voice, style, and messaging.+ Integrate institutional/brand priorities into news and digital strategies.+ Develop and launch a brand content strategy.+ Strengthen the Lab’s reputation in priority areas and as an employer of choice.+ Digital and Social Media Management: Oversee the Lab's presence on and strategy for social media platforms and websites. Ensure platforms are optimally leveraged to advance PNNL’s communications strategy with a broad set of audiences and stakeholders.+ Stakeholder Engagement: Build and maintain relationships with key external stakeholders within DOE and across the Lab complex.+ Metrics and Analytics: Elevate PNNL’s brand positioning. Set, monitor and measure the effectiveness of external communications activities, adjusting strategies as needed. Develop strategies that improve and address KPIs.+ Budget Management: Manage the external communications budget, including evaluating ROI and adjusting resources to optimize results.**Qualifications**Minimum Qualifications:+ BS/BA and 10 years work experience -OR-+ MS/MA or higher and 8 years of experiencePreferred Qualifications:+ Superb written and verbal communications skills.+ Demonstrated experience leading external communication functions.+ Demonstrated success in developing and implementing external communications strategies.+ Strong leadership and management skills, with an ability to lead diverse teams.+ Proven experience in influencing leaders and key stakeholders.+ Demonstrated expertise implementing state-of-the-art technologies approaches to external communications function.+ Ability to create and implement strategic communication plans to influence audience actions and perceptions.+ Ability to work independently and within cross-functional teams including writers, editors, designers, photographers, programmers, developers, internal clients, and project managers.+ Expertise using best practices to measure external communications.+ A deep understanding of industry trends in external communications+ Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with cross-functional and multidisciplinary teams.+ Excellent communication and presentation skills, with the ability to convey complex ideas to stakeholders at all levels of the organization.+ Strong ability to stay updated on the evolving strategic communications landscape, industry trends and best practices in external communications.+ Exceptional strategic thinking and problem-solving abilities, with a keen eye for detail.+ Demonstrated ability to build coalitions and develop internal alignment for recommendations related to external communication in partnership with other organizational teams and functions.**Additional Information**Not Applicable**Testing Designated Position**Not Applicable**About PNNL**Pacific Northwest National Laboratory (PNNL) is a world-class research institution powered by a highly educated, diverse workforce committed to the values of Integrity, Creativity, Collaboration, Impact, and Courage. Every year, scores of dynamic, driven people come to PNNL to work with renowned researchers on meaningful science, innovations and outcomes for the U.S. Department of Energy and other sponsors; here is your chance to be one of them!At PNNL, you will find an exciting research environment and excellent benefits including health insurance, flexible work schedules and telework options. PNNL is located in eastern Washington State—the dry side of Washington known for its stellar outdoor recreation and affordable cost of living. The Lab’s campus is only a 45-minute flight (or ~3-hour drive) from Seattle or Portland, and is serviced by the convenient PSC airport, connected to 8 major hubs.**Commitment to Excellence, Diversity, Equity, Inclusion, and Equal Employment Opportunity**Our laboratory is committed to a diverse and inclusive work environment dedicated to solving critical challenges in fundamental sciences, national security, and energy resiliency. We are proud to be an Equal Employment Opportunity and Affirmative Action employer. In support of this commitment, we encourage people of all racial/ethnic identities, women, veterans, and individuals with disabilities to apply for employment.Pacific Northwest National Laboratory considers all applicants for employment without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information (including family medical history), protected veteran status, and any other status or characteristic protected by federal, state, and/or local laws.We are committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures and in employment. If you need assistance or an accommodation due to a disability, contact us at careers@pnnl.gov .**Drug Free Workplace**PNNL is committed to a drug-free workplace supported by Workplace Substance Abuse Program (WSAP) and complies with federal laws prohibiting the possession and use of illegal drugs.If you are offered employment at PNNL, you must pass a drug test prior to commencing employment. PNNL complies with federal law regarding illegal drug use. Under federal law, marijuana remains an illegal drug. If you test positive for any illegal controlled substance, including marijuana, your offer of employment will be withdrawn.**HSPD-12 PIV Credential Requirement**In accordance with Homeland Security Presidential Directive 12 (HSPD-12) and Department of Energy (DOE) Order 473.1A, new employees are required to obtain and maintain a HSPD-12 Personal Identity Verification (PIV) Credential. To obtain this credential, new employees must successfully complete and pass a Federal Tier 1 background check investigation. This investigation includes a declaration of illegal drug activities, including use, supply, possession, or manufacture within the last year. This includes marijuana and cannabis derivatives, which are still considered illegal under federal law, regardless of state laws.**Mandatory Requirements**Please be aware that the Department of Energy (DOE) prohibits DOE employees and contractors from having any affiliation with the foreign government of a country DOE has identified as a “country of risk” without explicit approval by DOE and Battelle. If you are offered a position at PNNL and currently have any affiliation with the government of one of these countries, you will be required to disclose this information and recuse yourself of that affiliation or receive approval from DOE and Battelle prior to your first day of employment.**Rockstar Rewards**Employees and their families are offered medical insurance, dental insurance, vision insurance, health savings account, flexible spending accounts, basic life insurance, disability insurance*, employee assistance program, business travel insurance, tuition assistance, supplemental parental bonding leave**, surrogacy and adoption assistance, and fertility support. Employees are automatically enrolled in our company funded pension plan* and may enroll in our 401k savings plan. Employees may accrue up to 120 vacation hours per year and may receive ten paid holidays per year.* Research Associates excluded.**Once eligibility requirements are met.Click Here For Rockstar Rewards (nnl.gov/rockstar-rewards)**Notice to Applicants**PNNL lists the full pay range for the position in the job posting. Starting pay is calculated from the minimum of the pay range and actual placement in the range is determined based on an individual’s relevant job-related skills, qualifications, and experience. This approach is applicable to all positions, with the exception of positions governed by collective bargaining agreements and certain limited-term positions which have specific pay rules.As part of our commitment to fair compensation practices, we do not ask for or consider current or past salaries in making compensation offers at hire. Instead, our compensation offers are determined by the specific requirements of the position, prevailing market trends, applicable collective bargaining agreements, pay equity for the position type, and individual qualifications and skills relevant to the performance of the position.**Minimum Salary**USD $155,400.00/Yr.**Maximum Salary**USD $233,100.00/Yr.