Insight Global
VP, Digital Acquisition (Marketing)_
Insight Global, Philadelphia, Pennsylvania, United States, 19133
Job DescriptionIn this position, you will play the critical role in defining and executing against the products acquisition strategy, with a marked focus on digital channels across paid social media, paid search, and aggregator/comparison organizations and affiliates. The development of comprehensive strategies across the digital ecosystem will be essential. The successful candidate will have a proven track record of driving significant commercial growth across acquisition channels, ideally within the pet insurance vertical or comparable specialty insurance product. Experience with providing leadership and cohesion across related marketing disciplines (UI/UX, content/creative, test and learn optimization, etc.) is essential.The position must also be adept at leveraging data and digital analytics to effectively manage marketing budgets, maximizing return on advertising spend. Cross-functional management of internal and external resources groups and is expected, as well as the ability to effectively interface with executive stakeholders across the organization.Salary - 146,500 - 240,500, dependent on years of experience.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: om/workforce-privacy-policy/ .Skills and Requirements- Specialization Digital Paid Media- Agency execution and experience- Management experience and collaboration- Insurance experience within a digital environment- Ideally, specialty insurance experience- Strategy for digital distribution- Data Acumen & budget/forecasting nullWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.