Sr. Specialist, Content Creation_

Sr. Specialist, Content Creation**General Information**Req #WD00068673Career area:MarketingCountry/Region:United States of AmericaState:North CarolinaCity:MorrisvilleDate:Tuesday, July 23, 2024Working time:Full-time**Additional Locations** :* United States of America - North Carolina - Morrisville**Why Work at Lenovo**We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (enovo.com/) .**Description and Requirements****WW IDG Commercial Marketing Sr Content Specialist**The Intelligent Device Group (IDG) WW Marketing Senior Content Specialist is a key player in driving marketing initiatives aimed at IT Decision makers across mid to large sized businesses. This team player gets excited about developing great content as sales enablement and part of integrated marketing campaigns to continue to build brand awareness, consideration, and demand for Lenovo's IDG Products and Solutions. This strong collaborator will also engage in cross-team initiatives designed to promote our broader portfolio of end-to-end technology solutions.This marketing professional will be responsible for end-to-end planning, content sourcing/creation, execution, and optimization of content in alignment with business and marketing goals. This is a cross-functional and collaborative position that will work closely with teammates, Geo marketing teams, product teams, WW peer teams, and Sales.**Responsibilities:**+ Own the development, communication, and optimization of multiple cross-functional content streams that drive awareness, consideration, and demand for IDG products and solutions to our target audiences.+ Ensure alignment with specific marketing and business objectives and compliance with funding requirements and internal processes and policies.+ Collaborate with functional team members to execute content and activation activities on schedule and within budget.+ Partner with the WW Product Marketing and WW Vertical & Solutions teams to develop messaging frameworks to support content development.+ Communicate and advocate for WW’s content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.+ Collaborate with internal teams such as Insights, Web, Media and Social Centers of Excellence to support the development and execution of content.+ Assist in reporting up and out on content and activation results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)+ Participate in cross-business group initiatives that elevate the Lenovo master brand, helping to grow awareness, consideration, and preference for the entire portfolio of Lenovo solutions.**Basic Qualifications:**+ 3+ years of content development experience+ Bachelor’s degree in marketing/communications/business or equivalent work experience**Preferred Qualifications:**+ Proven experience across a broad range of marketing activities, disciplines, and tactics. (e.g., content creation aligned to a target audience buyer’s journey, Campaign development and activation, etc.)_We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._**Additional Locations** :* United States of America - North Carolina - Morrisville* United States of America* United States of America - North Carolina* United States of America - North Carolina - Morrisville