Marketing Advisory and Measurement Sr. Specialist, Analyst Relations_

DescriptionWould you like to support increasing customer base and the revenue for AWS, a market-leading cloud offering? Would you like to be part of a team focused on increasing awareness and adoption of the AWS platform by analyzing customer behavior on and outside AWS websites? Do you want to empower our AWS marketing team to make data-driven decisions that further establish AWS as leader in cloud computing?The Analysts Relations (AR) team is a strategic marketing function with the primary objective of creating advocacy with industry analysts that leads to recommendations for our services. As an organization, our focus is positioning AWS accurately and positively, and ensuring we have a coordinated response to key issues that may span the AWS business.As the Marketing Advisory and Measurement Sr. Specialist, you support the AR team across digital marketing, data & analytics, and reporting. The right candidate has experience working across a highly-matrixed organization with multiple stakeholders and strong writing skills. Hands-on familiarity with martech and data visualizations tools is a must, as well as the ability to invent and simplify. You will work cross functionally, engaging with Program Managers, Product Managers, Marketing Managers, Engineers, Science teams, and Tech and Business Leaders on a daily basis. The ideal candidate will thrive in fact-paced environments, be able to manage through ambiguity and complexity, and invent and simplify processes.Key job responsibilitiesKey job responsibilities* Coordinating with cross-functional marketing, sales, and communications teams to publish, amplify, and track earned analyst assets* Dive deep to report out analyst asset KPIs and translate KPIs into meaningful insights and business recommendations for stakeholders* Make technical concepts intuitive for non-technical audiences* Building self-service mechanism(s) to scale publication of assets generated by AR* Support the AR measurement strategy inclusive of marketing attribution and efficiency metrics, segmentation, analyst behavior analytics, campaign performance reporting, and more* Working with a team of professionals that develop programs and integrated campaigns, and digital marketing strategy* Identifying best practices for audience targeting, email/digital strategy, and digital channel measurement* Delivering clear, consistent, and frequent communication with stakeholders to ensure ongoing clarity about strategy, tactics, goals, and performance for digital channelsA day in the lifeWhy AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.About the teamDiverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Why AWSAmazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Inclusive Team CultureHere at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.Mentorship and Career GrowthWe’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Basic Qualifications- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience building and optimizing multiple, simultaneous marketing campaigns- Experience managing or working within cross-functional marketing and creative teams- Experience with Martech tools (Marketo, GoToWebinar, Intrado, Uberflip), Project Management tools(Workfront, Asana, Smartsheet) and analytics services like QuickSight and Tableau.- 1+ years experience creating and executing integrated lead generation campaigns using tactics that include live and/or virtual events, webinars, email, organic social, paid media and CRM- 1+ years experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and webPreferred Qualifications- Experience in multi-territory campaign management- Experience in digital marketing and content production timelines and process- Experience with SQL and advanced excel skills- Excellent verbal and written communication skills with a high attention to detail. Analytical tendencies with a background in Digital Marketing or Marketing Operations. Ability to communicate business problems in simple and data backed narrative format.- Ability to communicate business problems in simple and data backed narrative format. Ability to quickly and efficiently prioritize multiple requests.- Previous experience in cloud computing via product programs or a role- Strong understanding of email, demand gen, and general digital best practices- Desire own and refine key operational processes- Ability adapt a fast-changing and evolving roleAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.