Brand Marketing Lead_

Brand Marketing LeadLocation: Modesto, CA, US, 95354 Chicago, IL, US, 60613 Los Angeles, CA, US, 90001 Atlanta, GA, US, 30301 Miami, FL, US, 33101 New York City, NY, US, 10010 Dallas, TX, US, 75201Apply now »Date: Aug 19, 2024Company: E. & J. GalloGallo Privacy Policy (uccessfactors.com/doc/custom/Gallo/GalloJobApplicantPrivacyNotice\_Nov23.pdf)Why Gallo?With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.SummaryOversees marketing activities with a 12-18 month horizon for Montucky Cold Snacks. Provides overarching brand vision and bringing marketing plans to life with consumers and customers, including building a best-in-class culture marketing program. Leads brand education with key stakeholders and partners, including mentoring and coaching to team members to ensure brand consistency and alignment with brand plans. Incorporates into the Agile marketing and Gallo marketing processes to ensure efficient and effective brand execution and integration. Supports critical brand planning activities and work crossfunctionally to develop net-new capabilities necessary to scale the Montucky Cold Snacks brand within Gallo’s New Business portfolio.Essential Functions+ Leverages mastery of brand drivers, relevant consumer, customer and channel trends and insights to lead assigned brand(s) against annual business objectives.+ Oversees the development and execution of overall brand strategies and creative vision; manages against key brand objectives, KPIs, and budget goals; seeks out innovative ways to continuously build brand(s) to obtain or maintain category leadership.+ Builds a best-in-class culture marketing program to ensure the brand comes to life in most-win cities across on-premise accounts, events, and branded activations+ Defines regional marketing toolkit and playbook; defining the gold-standard of brand marketing in must-win markets, scalable support plans for rest of markets, and owns the new market launch plans as the brand expands regionally.+ Leads the identification, structuring and planning of new branded partnerships.+ Recommends new trends and competitive activities to seek out innovative ways to build channel effectiveness and efficiency.+ Offers perspective and input relating the future strategy and growth plans for all brands residing in the business unit.+ Acts as the Outcome Owner through the agile marketing process.+ Supports the process and timeline for the Integrated Marketing Planning Process (IMP) from Business Review through activation and optimization to ensure the brand meets the organizational objectives.+ Develops and brings to life critical creative campaigns and programs.+ Contributes to the development of the Brand Strategic Positioning (BSP), helps to identify optimal consumer design target and consumption target, Brand Universe and/or brand positioning.+ Participates in the execution of strategies in support of the OGSM’s.+ Accountable for executing brand plans within the A&P budget ), including commerce and portions of the overhead allocation.+ Oversees the development and implementation of the creative and communication strategy, campaign idea, communication plan (including media plan) and the development, creation, deployment and optimization of the campaign assets.+ Oversees relationships with outside agencies ensuring alignments with brand goals and objectives with a particular focus on on-boarding and managing new partners required to stand-up culture marketing program; including day-to-day management of brand ambassadors.+ Works closely with activation agencies to ensure the brand comes to life in large and small scale events+ Coordinates critical sales and marketing initiatives in-market to execute regional marketing priorities.+ Oversees relationship with outsider partners (media, sports, and other lifestyle brands and content creators) to deliver against brand goals.+ Represents the business unit as the marketing lead in cross functional and leadership forums and meetings.+ Contributes significantly to the overall development of policies and procedures; changes systems, policies, and procedures to positively impact brands, the Business Unit and the Brand Marketing function.+ Responsible for understanding and complying with applicable quality, environmental and safety regulations. If accountable for the work of others, responsible for ensuring their understanding and compliance.Minimum Qualifications+ Master’s degree plus 8 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 10 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 14 years of communications, finance, marketing, military, operations, supply chain/supply planning, process development, new product development, project management, process engineering or sales experience reflecting increasing levels of responsibility.+ 3 years of supervisory or managerial experience.+ Leadership experience within the Beer/Malt or RTD category.+ Experience effectively presenting information to top management, public groups and boards of directors.+ Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.+ Required to spend 25% of the time traveling in-market in order to conduct job duties.+ Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.+ Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.Preferred Qualifications+ Master of Business Administration degree plus 10 years of Gallo brand marketing experience reflecting increasing levels of responsibility.+ On-premise marketing experience.+ Brand marketing experience.+ Experience training and developing junior level brand marketers in executing brand and organizational objectives.+ Experience managing business operations and leveraging basic finance and accounting principles.+ Skilled in reading, analyzing and interpreting common scientific and technical journals, financial reports and legal documents.+ Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.+ Experience writing speeches and articles for publication that conform to prescribed style and format.+ Skilled in interpreting an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.+ Experience performing work that is complex and varied in nature, requiring frequent evaluation, originality or ingenuity.+ Skilled in the use of MS Word, MS PowerPoint, MS Excel and MS database at an intermediate level; IRI, Brio and Spectra at a basic level.Compensation+ Hiring Salary Range: $143,500 - $215,300/Year.+ Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.Perks & Benefits+ This position includes a competitive benefits package.+ Please click here (harepoint.com/:b:/s/DocumentHandler/JobDescriptions/EcnZSJt7fOtJmpl9NVTFKqMBRlz1yZ3QNgynJ3LiwVXmiA?e=Go0QJW) to view our full list of benefits or click here (ltrulabs.com/player/209576) to watch our video.This position will not provide sponsorship now or in the future for this opportunity.To view a full job description, please click here.Job Requisition ID: 104818#LI-AJ1BRA001Recruiter: Adam JohnsonGallo’s policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.E-Verify Notice (uccessfactors.com/doc/custom/Gallo/E-Verify.pdf)Right to WorkEmployee Polygraph Protection Act (uccessfactors.com/doc/custom/Gallo/3-Employee\_Polygraph\_Protection\_Act.pdf)Apply now »