Deckers Brands
Trade Marketing Associate Manager, Key Accounts - Emerging Brands
Deckers Brands, San Francisco, California, United States, 94199
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title:
Trade Marketing Associate Manager, Key Accounts - Emerging Brands
Reports to:
Sr Manager, US Trade and Field Marketing - Emerging Brands
Location:
Remote - West Coast Preferred
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
Our Mission at Emerging Brands is, "to incubate, nurture and scale high potential brands by leveraging our strategic insights, innovative thinking and formulaic GTM-process, unlocking the next $1bn brand."
The Trade Marketing Associate Manager - Key Accounts will be responsible for contributing to and executing retail marketing strategies with our strategic wholesale accounts with a goal to drive brand affinity, customer engagement, and demand at key accounts for both Teva and Ahnu.
This role is crucial in growing and fostering relationships with key retailers, developing and executing strategic marketing initiatives, ensuring alignment with brand objectives and driving business growth. This position involves a high level of collaboration and partnership cross-functionally and will work closely with the key account managers (KAMs), Sales team, Brand Marketing and Brand Operations.
The ideal candidate is a dynamic and driven individual will have a strong background in retail marketing, particularly in managing key accounts, and possess excellent project management skills to deliver impactful campaigns and initiatives.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Develop and lead marketing strategy for key accounts that balance Teva and Ahnu goals and the goals of the account, while working closely with KAMs and field marketing contractor. Includes acting as the primary touchpoint and leading the development and execution of key account custom marketing programs, including digital, social, in-store and experiential.Deliver account insights and performance to key stakeholders to calibrate progress and optimize marketing plan. Make recommendations on optimizations and improvements to current and long-term marketing plans.Partner with Sales & Sr Manager, US Trade and Field Marketing to manage and maintain VSM, POP and Promo budgets. Own day-to-day tracking, forecasting, and invoicing for key accounts.Grow relationships with key accounts, including attending relevant trade shows and retailer meetings, contributing to presentations and planning.Own briefing of creative needs for account-specific retail marketing plans.Who You Are
You are passionate and knowledgeable about retail, with a customer-centric mindset and strong ability to build relationships and problem solveYou possess a strong understanding of retail business, implementation, and go-to market strategies, as well as the competitive landscapeYou have excellent communication, presentation, and interpersonal skillsYou have proven, successful track record in process and project managementWe'd love to hear from people with
5+ years of Marketing experience, preferably client-facing in the footwear or outdoor industryDigital, ecommerce, CRM, or other data-driven marketing experience preferredExperience creating go to market strategies and managing/interfacing with clientsWhat We'll Give You
Competitive Pay and Bonuses -
We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.Financial Planning and wellbeing -
No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work -
Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks -
Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extrasGrowth and Development -
Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.Health and Wellness -
There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$75,000 - $80,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#LI-HM
Job Title:
Trade Marketing Associate Manager, Key Accounts - Emerging Brands
Reports to:
Sr Manager, US Trade and Field Marketing - Emerging Brands
Location:
Remote - West Coast Preferred
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
Our Mission at Emerging Brands is, "to incubate, nurture and scale high potential brands by leveraging our strategic insights, innovative thinking and formulaic GTM-process, unlocking the next $1bn brand."
The Trade Marketing Associate Manager - Key Accounts will be responsible for contributing to and executing retail marketing strategies with our strategic wholesale accounts with a goal to drive brand affinity, customer engagement, and demand at key accounts for both Teva and Ahnu.
This role is crucial in growing and fostering relationships with key retailers, developing and executing strategic marketing initiatives, ensuring alignment with brand objectives and driving business growth. This position involves a high level of collaboration and partnership cross-functionally and will work closely with the key account managers (KAMs), Sales team, Brand Marketing and Brand Operations.
The ideal candidate is a dynamic and driven individual will have a strong background in retail marketing, particularly in managing key accounts, and possess excellent project management skills to deliver impactful campaigns and initiatives.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
Develop and lead marketing strategy for key accounts that balance Teva and Ahnu goals and the goals of the account, while working closely with KAMs and field marketing contractor. Includes acting as the primary touchpoint and leading the development and execution of key account custom marketing programs, including digital, social, in-store and experiential.Deliver account insights and performance to key stakeholders to calibrate progress and optimize marketing plan. Make recommendations on optimizations and improvements to current and long-term marketing plans.Partner with Sales & Sr Manager, US Trade and Field Marketing to manage and maintain VSM, POP and Promo budgets. Own day-to-day tracking, forecasting, and invoicing for key accounts.Grow relationships with key accounts, including attending relevant trade shows and retailer meetings, contributing to presentations and planning.Own briefing of creative needs for account-specific retail marketing plans.Who You Are
You are passionate and knowledgeable about retail, with a customer-centric mindset and strong ability to build relationships and problem solveYou possess a strong understanding of retail business, implementation, and go-to market strategies, as well as the competitive landscapeYou have excellent communication, presentation, and interpersonal skillsYou have proven, successful track record in process and project managementWe'd love to hear from people with
5+ years of Marketing experience, preferably client-facing in the footwear or outdoor industryDigital, ecommerce, CRM, or other data-driven marketing experience preferredExperience creating go to market strategies and managing/interfacing with clientsWhat We'll Give You
Competitive Pay and Bonuses -
We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.Financial Planning and wellbeing -
No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.Time away from work -
Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.Extras, discounts and perks -
Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extrasGrowth and Development -
Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.Health and Wellness -
There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$75,000 - $80,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment OpportunityDiversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
#LI-HM