Marketing Specialist

Job Overview:We are seeking a dynamic Creative Manager / Marketing Specialist with a focus on video content creation and social media management. The ideal candidate will have experience in designing ads, creating and editing videos, and managing social media platforms. You will play a key role in enhancing our brand's online presence and engaging with our audience through compelling multimedia content.Key Responsibilities:Video Content Creation:Design and produce engaging video content for various platforms.Perform testing, including product testing and document the process through video.Edit and cut videos to create polished content for customer communication.Occasionally travel to customer locations to capture on-site video content.Social Media Management:Manage and update our social media accounts on Facebook, Instagram, Twitter, and LinkedIn.Create and post graphics and videos tailored to each platform.Maintain a consistent posting schedule, with 3 posts per weekDevelop and manage content calendars.Take responsibility for creating and managing ads for trade magazines and custom-cut metal products.Content and Communications:Oversee constant contact and newsletter communications.Edit and proofread blog content to ensure clarity, consistency, and engagement.Data Management:Utilize Excel to manage spreadsheets related to testing and data entry.Design and Proposal Development:Use Adobe Creative Suite, including InDesign, to develop content and design videosFormat proposals using InDesign.Industrial and Technical Video Production:Capture and create videos that document industrial processes, including machinery operations.Qualifications:Proven experience in video production and editing.Strong skills in social media management and content creation.Strong creative skills with the ability to develop innovative content.Proficiency in Adobe Creative Suite, especially InDesign and video editing tools.Excellent organizational and project management skills.Ability to travel for occasional on-site video production.Experience in managing and analyzing data using Excel.Strong written and verbal communication skills.Preferred Qualifications:Experience in industrial or manufacturing video production.Familiarity with trade magazine advertising.